Why Media, Matters

With three weeks away until Election Day, who are the voters that still need convincing? Republican Strategist Matt Gorman and Democratic Strategist Antjuan Seawright examine what the candidates' best-case scenarios look like on election night.

While paid media is important for campaigns, Matt and Antjuan emphasize the influential role of earned media during election season. Antjuan points out that the media landscape is constantly changing and notes that it's crucial to reach the voters where they are.

Uphill Battle: When it comes to election night, Matt explains how watching the polling for Senate candidates in swing states can help determine how the names at the top of the ticket are performing in the state.

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