Why NFTs Are Attracting Everyday People to Crypto

Jake Brukhman, cofounder and CEO of CoinFund, explains why people are excited about non-fungible tokens, how they can be used, and what new behaviors and businesses they might enable. He discusses:

• what a NFT or non-fungible token is
• how they can be "liquid intellectual property"
• what kinds of digital assets can be turned into NFTs
• what new types of behaviors and new products and services can be created based off NFTs
• why consumers would prefer to use an NFT photo or song vs. one from Shutterstock or Spotify
• why someone would want to buy an NFT when it's so easy to make digital copies of things like art or ebooks or mp3s
• how disputes over digital objects could be adjudicated in a global marketplace
• how NFTs enable fractionalized ownership
• how NFTs can be used as collateral to manage risk
• how NFTs are combining with DeFi to create NFTFi
• how NFTs and NFTFi bring non-crypto people in to the space and expose them to finance
• why the NFT space is much bigger than people probably expect, and how it's drawing a new crowd to crypto

Thank you to our sponsors! 

Crypto.com: http://crypto.com

Cosmos: http://five.hackatom.org

Episode links: 

Jake Brukhman: https://twitter.com/jbrukh

CoinFund: https://coinfund.io

CoinFund’s NFT thesis: https://blog.coinfund.io/all-digital-content-is-going-on-chain-ae26a7071657

Rarible: https://rarible.com

Unchained show about Aragon: https://unchainedpodcast.com/how-aragon-hopes-to-improve-on-democracy/

The LAO: https://www.thelao.io

https://twitter.com/thelaoofficial?lang=en

Yield farming on digital collectibles: https://www.coindesk.com/yield-farming-expands-from-finance-to-digital-collectibles-rarible-nfts

NFTFi: https://tokentuesdays.substack.com/p/defi-x-nfts-nftfi

Aavegotchi: https://aavegotchi.com

$MEME: https://medium.com/@dontbuymeme/nft-farming-guide-how-to-stake-meme-and-earn-crypto-collectibles-ac8121e93e8

Links from news recap:

https://unchainedpodcast.com/why-uni-could-be-a-security/