Why Operationalizing Strategy Isn't About Communicating Proclamations

Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago:

"We need to focus on better understanding the evolving needs of our current and future customers, and tailor solutions to meet those needs."

What the hell? Isn’t that what the company should do as just a basic, daily, operating principle? That’s not a strategy, it’s a proclamation.