Why Optimizely is Betting on Agentic AI | Cory Liebgott, VP of Product (Optimizely)

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is building agentic AI tools that put customer trust at the center.

Cory shares how her team:

• Pivoted away from risky benchmarking AI to focus on agentic AI tailored to each customer’s brand and data
• Launched Opal, Optimizely’s AI suite built on Google Gemini, with strict governance to keep customer data secure
• Developed experimentation agents that suggest test ideas, run experiments, and summarize results
• Built internal AI tools like OptiGPT to streamline workflows, from PRDs to customer research, boosting productivity across teams

Links

LinkedIn: https://www.linkedin.com/in/cliebgott/
Optimizely: https://www.optimizely.com/

Chapters

00:00 Introduction
01:52 Implementing Agentic AI at Optimizely
04:58 The Importance of Customer Feedback
06:27 Using AI Tools Internally at Optimizely
15:30 DocuSign and the Squeaky Wheel Problem
30:36 Conclusion

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Special Guest: Cory Liebgott.