Why Recruiting & Marketing Go Hand-in-Hand

The Blue Collar Podcast: Powered by Yellowstone Local

“Nobody wants to work.” 

That’s BS.

Recruiting may be one of the biggest challenges in the home service business, but more often than not, it’s mindset, not lack of talent, standing between a business and their next great hire. 

Recruitment never stops. If you understand that, you'll cultivate the right practices, leverage the right technologies and build the right dataset to craft a culture founded on sourcing, retaining and developing the best talent available. 

In this episode, Josh and Warren teach you how to shift your mindset to make your recruitment a key marketing asset in your service business.

They discuss:

- The biggest challenges in recruitment. 

- Why your marketing and recruitment are one and the same.

- The importance of branding and how it impacts your recruitment.

- The effects of the pandemic on recruitment.

- How to leverage technology to make hiring a breeze.

- How to properly allocate resources for recruitment.

Special thanks to our sponsor Yellowstone Local for making this show possible!
This episode was produced and brought to you by Reignite Media.

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