Why retailers are asking for proof – and what it means for your beauty products

The beauty industry is facing a seismic shift. Major retailers like Target, Sephora, and Ulta are no longer simply stocking products. They’re demanding proof behind every claim, from “vegan” to “sustainable” to “cruelty-free.” But why is that?

In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – sits down with Kimberly Shenk, co-founder and CEO of Novi. Novi is a revolutionary platform helping brands validate claims and comply with retailers' increasingly stringent requirements.

If you’re a beauty brand owner, entrepreneur, or simply curious about the future of beauty, this episode is a must-listen. Tune in now so you don't miss out!

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram