My Weekly Marketing

Janice Hostager
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect.  We'd love to have you join the fun! 

  1. 3D AGO

    How to Be in a Category of One with Ann Carden

    Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value. We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple but powerful mindset shifts to help you become the go-to in your space, so that your ideal clients see you as the obvious choice. If you’ve been competing on price or struggling to explain what makes you different, this episode will give you a new lens to approach your marketing and messaging. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    24 min

  2. AUG 26

    Copywriting That Connects with Emily Aborn

    Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection. Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practical, straightforward advice for making your copy more engaging and relatable without adding more noise. We also touch on the role of AI in writing and why genuine human connection will always matter most in marketing. If your website copy, emails, or posts aren’t landing the way you want, this conversation will help you rethink how you’re showing up with your words. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    44 min

  3. AUG 19

    Why They See But Don't Buy: The Conversion Event Secret

    Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your regular content can’t always deliver. You’ll hear how to choose and design a conversion event, whether it’s a webinar, challenge, live training, or even a quick Instagram Q&A, so it fits seamlessly into your marketing strategy without overwhelming you. We’ll talk about where these events belong in your customer journey, why they work, and how to pick the right one based on your goals, audience, and capacity. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    12 min

  4. AUG 12

    Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory

    Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected? In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Genevieve shares insights that challenge the usual hustle narrative and offer a more sustainable way forward. Whether you're in the early stages or deep in the grind, this episode is a reminder that you’re not alone, and that resilience can be learned. Tune in for grounded wisdom, fresh perspective, and the encouragement you didn’t know you needed. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    47 min

  5. AUG 5

    How to Make Decisions Like a CEO

    If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward. Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting approach to prioritizing your time, energy, and effort as a business owner. Plus, there's a free resource to help you put it into action when you're ready to lead with more intention. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    9 min

  6. JUL 29

    Marketing Women-Led Brands with Cara Chatellier

    What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose. In this episode, we explore how personality-driven branding can create deep connections, especially for service-based entrepreneurs. Cara shares how to start showing up without the pressure to do it all, and why your lived experience and unique energy are essential tools (not obstacles) in your marketing toolkit. Whether you're struggling with imposter syndrome or unsure how to stand out, Cara’s perspective offers a grounded, encouraging reminder: You don’t need to be everywhere or be everything. You just need to be real. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    38 min

  7. JUL 22

    The 4-Post Social Media Strategy with Katie Brinkley

    Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral. We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Whether you’re doing it all yourself or thinking about outsourcing, this conversation will help you rethink your strategy and reclaim your time. Tune in for practical ideas, mindset shifts, and a smarter way to approach content creation, especially if you're a busy entrepreneur looking to simplify. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    34 min

  8. JUL 15

    5 Marketing Mistakes That Are Sabotaging Your Growth

    If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an audience to spreading your efforts thin across too many platforms. I’ll explain why narrowing your ideal customer avatar helps your message land better, and how talking about solutions instead of problems often misses the mark. We’ll also explore how to turn scattered marketing efforts into a more strategic, connected journey. With simple frameworks and real-life examples, this episode will help you spot what’s not working and make small changes that lead to big improvements. Send us a text Support the show Show Notes Apply to be featured on My Weekly Marketing!

    13 min
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5
out of 5
9 Ratings

About

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect.  We'd love to have you join the fun! 

Information

  • Creator
    Janice Hostager
  • Years Active
    2023 - 2025
  • Episodes
    123
  • Rating
    Clean
  • Copyright
    © 2025 My Weekly Marketing
  • Show Website
    My Weekly Marketing