Why SMBs Fail — And How to Fix It: CFO Matt Putra Explains

What’s really holding small and mid-sized businesses back from sustainable growth? In this episode, Ken sits down with Matt Putra, Founder & CEO of EightX, a leading fractional CFO firm, to uncover the most common financial pitfalls SMBs face—and how to fix them.

With over a decade of experience guiding e-commerce and consumer brands to financial clarity, Matt shares real-world strategies from his CFO playbook. From cash flow mistakes to data-driven decision-making, this episode is packed with insights every founder, operator, and marketer needs to hear.

🔗 Learn more about Matt: eightx.co

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