Built to Scale | B2B SaaS Edition

Mitch Fanning
  • 4.6 (5)
  • MARKETING

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

  1. Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu

    13/02/2021

    Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu

    In episode 23, I sat down with Jenifer Kern, CMO at Qu, to discuss Zoom Fatigue, the challenges of leading a remote team during a pandemic and how to sustain company culture in a post COVID world.

    35 min
  2. How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS

    07/09/2020

    How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS

    In episode 22, I sat down with Shiv Narayanan, Founder and CEO of How To SaaS (former CMO of Wild Apricot).

    45 min
  3. Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

    10/08/2020

    Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

    In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed: How Chris made his way into the world of marketing— and why he started Refine Labs. Why marketers get stuck running a playbook like it's 2011. Why measuring attribution & influence can be dangerous. And much, much more... Enjoy!

    32 min
  4. Growing in a recession with Chili Piper CEO Nicolas Vandenberghe

    31/05/2020

    Growing in a recession with Chili Piper CEO Nicolas Vandenberghe

    In episode 20, I sat down with Nicolas Vandenberghe, Co-founder and CEO of Chili Piper.

    48 min
  5. Paddle’s Harrison Rose on Building a Great Culture at Scale

    28/05/2019

    Paddle’s Harrison Rose on Building a Great Culture at Scale

    In episode 19, I had a down-to-earth conversation with Harrison Rose, Co-founder and Chief Customer Officer of Paddle about what it takes to build an incredible 'company culture' as the company scales.   As Paddle rapidly grows, its goal is to be the best place to work in London, England. To show they're serious about this they've gone to extraordinary lengths to make their employees happy including giving every team member access to mental health coaching, running mindfulness sessions at lunch, and providing every non-technical member of the team free coding lessons (to name a few).   For those not familiar with Harrison, he began working in software at the age of 16 while still in school. At 18 he co-founded Paddle, leading the go-to-market and commercial efforts, with revenues tripling each year since launch which has made Paddle one of the fastest growing software companies in the UK according to Deloitte Fast 50.   Enjoy!   P.S. Before you go, please leave a review on Apple Podcasts 🙂 🙏🏻

    36 min
  6. Modulr’s Edwin Abl on Why MQLs are Irrelevant, Pipeline is a Vanity Metric & Sales Don’t Find Personas Useful

    13/05/2019

    Modulr’s Edwin Abl on Why MQLs are Irrelevant, Pipeline is a Vanity Metric & Sales Don’t Find Personas Useful

    In episode 18, I sat down with Edwin Abl, CMO of Modulr a business payments platform company who is building a new digital payment service to make money flow more efficiently through both businesses and the economy.   For those not familiar with Edwin, he’s an experienced P&L leader in the EMEA and international SaaS software sector with deep expertise in revenue generation marketing, business development, enterprise sales, strategy and go-to-market partnerships.   Previously, Edwin led and built marketing at Appirio, Inc. (Global strategic partner of Salesforce.com, Workday and Google) in Europe - $30k - $133M pipeline growth in 4 years (acquired in 2016), helped scale Hive Learning's marketing function (part of Blenheim Chalcot's venture portfolio), co-founded 2 companies in the SaaS tech space and worked as a new business / go-to-market advisor to scaling startups.     Being CMO of Modulr, he is responsible for taking to market our unique API driven payments solution, building a team and scaling systemized processes. In his spare time provides mentorship on leadership, sales and marketing.   During our conversation, we discuss:   Why MQLs are irrelevant Why sales teams don’t find personas useful If someone should own the entire marketing and sales funnel If Chief Revenue Officers (CROs) will replace the CMO role How first-time CMOs should approach their first 100 days, present to a board, and build a world-class team The one book Edwin gives all new hires   Enjoy   P.S. Before you go, please leave a review on Apple Podcasts 🙂 🙏🏻

    35 min
  7. Drift’s Matt Bilotti On Growth

    29/04/2019

    Drift’s Matt Bilotti On Growth

    In episode 17, I sat down with Matt Bilotti a Staff Product Manager on Drift's growth team to talk about “growth.”   Matt also hosts the #Growth podcast, which is just one of the many popular shows produced by Drift.   Before joining the growth team at Drift, Matt "product managed" many parts of the Drift product. Before Drift, Matt spent some time working at HubSpot.   During our conversation, Matt and I discussed:   Why he switched to the growth team   How the Drift growth team is structured and what they’re responsible for   The process, framework, and tools the team uses to run growth experiments   And much more...   Enjoy!   P.S. To commemorate this episode, "before you go leave a ⭐ ⭐ ⭐ ⭐ ⭐ ⭐ review and share the pod with your friends!" 😊

    34 min
  8. 2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

    15/04/2019

    2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

    In episode 16, I had the opportunity to speak with Chris Nixon, VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report.   During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem.   Enjoy!   P.S. Before you go, please leave a review on Apple Podcasts :) 🙏🏻

    26 min
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Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

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