Why Story-Driven Brand Videos Convert with Mariana Henninger

Dustin welcomes Mariana Henninger, an Emmy-winning filmmaker turned brand video strategist, who shares how she went from documentary storytelling to helping entrepreneurs create impactful brand videos. She discusses the unique power of story-driven content, explaining how it builds trust, resonates with audiences, and drives business growth. Mariana breaks down her approach to capturing authentic brand stories that convert, revealing how her process equips entrepreneurs to engage deeply with their audience through meaningful, memorable videos.

Chapters

• 00:00:00 - The Power of Emotional Impact in Brand Videos
• 00:00:52 - Meet Mariana Henninger: Artist Turned Entrepreneur
• 00:01:43 - From Journalism to Filmmaking: Mariana’s Journey
• 00:02:55 - Building Trust Through Deep Storytelling
• 00:03:48 - The Hidden Challenges of the Entrepreneurial Spirit
• 00:07:02 - Breaking Away: Mariana’s Shift from Corporate to Self-Employed
• 00:11:40 - The Birth of Brand Magnetic and a Dive into AI
• 00:17:30 - What Exactly is a Brand Video?
• 00:21:05 - Leveraging AI: Custom GPT to Enhance Courses
• 00:22:13 - Inside the Podcast Profits Accelerator
• 00:24:05 - Going Deeper: The Signature Offer Unpacked
• 00:27:18 - Elite Services for High-End Brand Clients
• 00:29:46 - Looking Ahead: Future Growth and Vision
• 00:33:22 - How to Craft Your Brand Story for Impact
• 00:37:58 - Connect with Mariana: Final Thoughts and Takeaways

Links and Resources

• Mariana Henninger
• Empire Secrets Podcast
• Brandmagnetic
• Mariana on LinkedIn
• Mariana on Instagram
• Mariana on YouTube
• Brand Magnetic on Instagram
• Dustin on LinkedIn
• Simple Success Coaching
• Engaged Marriage
• 7 Figure Leap
• FireCreek Snacks

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