Radically Transparent

Oktopost
  • 5,0 (7)
  • MARKETING
  • TOUTES LES 2 SEMAINES
Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

  1. -1 J

    Building trust and generating leads on LinkedIn: Metten de Vries’ top tips

    Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for using LinkedIn to generate and nurture leads effectively. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating value for your audience. Tune in to hear LinkedIn's Metten de Vries reveal insider tips on mastering lead generation and nurturing strategies on LinkedIn! Don't miss out—hit play and level up your LinkedIn game! Like what you hear? Continue the conversation with Metten on LinkedIn! Or follow us on: YouTube LinkedIn Want more B2B marketing tips? Visit Oktopost.

    29 min

  2. 7 NOV.

    The new norms of buyer engagement with Catie Ivey

    Recently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

    26 min

  3. 30 OCT.

    Uniting revenue teams with Michelle Urwin

    EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your organization. If you're looking to get your teams firing on all cylinders, this episode is a must-listen.

    24 min

  4. 26 SEPT.

    Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen

    Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially on social media) that dilute their message and bore their audience. With a proven track record of driving growth, Chris reveals an infinite amount of ways to end your boring jargon immediately.

    28 min

  5. 12 SEPT.

    Becoming your audience’s favorite follow with Tyler Lessard

    CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and developed the Outside-In approach as a systematic way to build engaged audiences of followers, fans, and future customers. In this episode, Tyler gives a fresh perspective on why content marketing may be missing the mark. He uncovers how marketers can transform their brand’s presence and become their audience’s favorite follow using the “Inside Out” approach as the foundation.

    29 min

  6. 5 SEPT.

    Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog

    CMO at Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo and how to resolve it. Drawing from his own experiences, he also contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible substance rather than being all fluff and what every marketer leader needs to get right to lead with purpose.

    20 min

  7. 25 JUIL.

    Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay

    Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion about the positive impacts on conversion rates, demo show rates, and the speed of closing sales offers valuable insights into the potential long-term gains of a demand generation first strategy.

    22 min

  8. 18 JUIL.

    Decoding the mysteries of intent data with James Fletcher

    James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and transforming it into a more actionable tool for precision marketing.

    26 min
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Notes et avis

5
sur 5
7 notes

À propos

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Informations

  • Création
    Oktopost
  • Années d’activité
    2020 - 2024
  • Épisodes
    156
  • Classification
    Tous publics
  • Copyright
    © Oktopost
  • Site web de l’émission
    Radically Transparent

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