Why Trump means boom times for PR, and a Rivals spat

In his first presidency, Donald Trump vowed to “drain the swamp of Washington DC” - PR agents and all. So, how can a second Trump presidency possibly look promising for PR? David Yelland and Simon Lewis discuss how change can create opportunity.

In this episode they explore how Trump’s return to office might impact business both in the US and abroad, how powerful players go about influencing the new president and what does money (lots of it) have to do with it all?

Also, how condescending criticism isn’t a good look. David and Simon address the hostile review of hit series Rivals by the producer of Wolf Hall.

Producer: Eve Streeter Assistant Producer: Ella Blaxill Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4