Life by Design

Jessilyn and Brian Persson
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Life by Design

Life by Design is a podcast that shares the experiences and tools to help couples align their wealth goals and reclaim their time, enabling them to experience freedom, abundance, and a life by design.

  1. 11 THG 12

    First Steps to Shift from a Scarcity to Wealth Mindset

    In this episode, Jessilyn and Brian Persson explore the initial steps required to shift from a scarcity mindset to an abundance mindset, sharing their unique personal experiences. Jessilyn candidly reflects on her life growing up in poverty and how the ideas she learned in childhood followed her into adulthood. She describes how she worked on her mindset to move past the need to save every dollar to embracing self-care and budgeting even a modest $60 monthly for personal grooming.  Brian, raised in a middle-class family, grappled with a comfort-based scarcity mindset, initially hesitant to step out of his financial comfort zone. Together, they highlight the importance of acknowledging your personal limiting beliefs, seeking out continuous financial education, and finding the courage to take small, consistent steps to grow your wealth. They emphasize the value of reframing mindsets and appreciating money’s abundance as key steps in achieving financial goals and a fulfilling life. To help listeners on their own journeys, Jessilyn and Brian offer practical strategies, including automating savings and making gradual, manageable changes to foster a sustainable wealth-building habit. They advocate for self-acceptance and remind listeners that consistent action can help compound results over time. The Perssons encourage listeners to recognize how their upbringings may shape their current financial beliefs and to reframe those beliefs to support growth and resilience. Their message is clear: through self-reflection, education, and small actions, anyone can build a healthier relationship with money and move towards financial abundance. Resources discussed in this episode: The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they LoveGrant Cardone-- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design-- Transcript Jessilyn Persson: [00:00:10] Welcome to the Life by Design Podcast, we are your hosts Jessilyn and Brian Persson. Are you and your partner looking to align your financial goals and build wealth together? Have you ever wondered what might be stopping you from confidently investing in real estate or growing your wealth as a couple? Or why it feels so hard to get on the same page financially? Brian Persson: [00:00:30] That's exactly why we created this podcast and the 'Riches, Relationships, and Real Estate' program to help couples like you invest confidently and achieve both your financial and relationship goals. If you're curious to learn more, head over to discoverlifebydesign.ca/wealth and download our free guide,'The 3 Common Mistakes Couples Make When Building Their Wealth'. Let's start building the life you deserve, together. Jessilyn Persson: [00:00:59] All right, today's topic is 'your first steps to shift from a scarcity to wealth mindset'. I wanted to chat about this one because I've had several people reach out to me lately through social media, DMs, emails, after they've seen some of our posts that we do on mindset, and they're like, but how do you do it? So I thought about it and I'm like, instead of replying back one by one, let's do a full podcast so we can reach our entire audience and have them share it for those who are interested in shifting their mindset from one of scarcity to one of wealth and abundance. Brian Persson: [00:01:36] I think a really great place for this podcast to start is to talk about our own personal experience and make people understand that you might have had a mindset of scarcity in the past, but that doesn't mean that it's going to ever leave you or that you can't change it. So let's just talk about our mindsets and how we've evolved over time. Do you want to go first? Jessilyn Persson: [00:02:00] Sure. As I've shared openly before, I grew up in poverty. We didn't have much money growing up, but we had a farm, and so we worked hard to have everything we did. The way I learned it were things like money was scarce, you had to work really hard for your money. It didn't stretch far, so you had to save as much as you can to stretch it for that rainy day. There are times we had to go without certain things because there was no money to provide for that. As I grew older and moved away and went through university and into my first few corporate jobs, I still carried that. Thinking, it didn't matter what I made, I had to save it. Then we're talking a couple decades later, where we'd had a sizable real estate portfolio. We both had incredible incomes from our careers, money set aside, putting away for our kids, and I still thought I couldn't spend. Brian Persson: [00:03:04] I think that's a great thing to do, is contrast it. You have this idea of poverty in your head and you're saving everything. I saw it in you because you would go on these roller coasters. You knew you had money, but something in the back of your head said, I didn't have money. There would be these roller coasters through our finances where you would just be spending a whole bunch of money because something triggered that you had money, and then all of a sudden that scarcity mindset would kick in and you would lock down every single account and not spend anything. For me, I was kind of confused. It's like, why can't this be an even keel ship where the spending is consistent and the income is consistent, let's keep it like that. But part of that was your mindset, and that roller coaster developed out of it. Jessilyn Persson: [00:04:05] Now, to be clear, earlier in our marriage, when it was the big spend, I was never a big spender earlier. I would scrimp and save and frugal and I'd go for deals. Everywhere I could, I just wouldn't save. I wouldn't spend on clothes much for me or nails, anything like that. The big spend generally would be, I'd save and be like, I got enough to buy a house. Then we'd spend it, and then I had nothing. I'm looking at an account with nothing. Yes, I had an asset, but that's not the way my mind saw things. Plus assets take time before they're starting to be producing. Save again, buy another asset. Then we got to a point where it was steady, more money, more savings and higher income, because of course that grew with age and advancements and shifts in our careers. Even then I was still, because I know for the longest time I just always wanted to treat myself and get my nails done. I would watch so many women do these things and I'd be like, how do they afford it? They don't have a job like I do. If they had a job, like some of them were stay at home moms. Obviously it was a part of the mentality around how they viewed money and how I viewed money. It wasn't until my 40s that we reviewed our finances and we're finally like, Jess, we can absolutely afford for you to go get your nails done. Brian Persson: [00:05:31] In our 40s, that's where the traction was really starting on our money mindset, too. We were in a lot of different circles, we were around a lot of different people that had much more abundance mindsets starting in that...

    28 phút

  2. 27 THG 11

    Our Top 3 Real Estate Investment Pitfalls We Encountered

    In this episode, Jessilyn and Brian Persson dive into the top three pitfalls they encountered on their real estate investment journey, offering valuable insights for couples looking to invest confidently and build wealth together. They begin by discussing how important it is to find and connect with a strong support network. They share how their initial lack of knowledge and guidance led to missed opportunities early on. They emphasize the value of connecting with experienced investors who can help you avoid costly mistakes and enable faster progress.  Jessilyn and Brian also highlight the need to set boundaries and maintain focus, advising new investors to commit to a single strategy initially rather than diversifying too early. Building success and knowledge in one area of real estate investing can set you up for success later on when you want to diversify down the road.  The Perssons also discuss the power of delegation, encouraging listeners to outsource tasks that are time-consuming or fall outside their expertise. By valuing their time and focusing on high-impact activities, Jessilyn and Brian found they could accelerate their investment goals without getting bogged down by everyday property management issues. Along with practical tips for managing tenant relationships and protecting boundaries, Jessilyn and Brian share how these approaches contribute not only to their financial success but also to a balanced relationship, inspiring other couples to work together on their investment journeys. Resources discussed in this episode: The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love-- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design -- Transcript Jessilyn Persson: [00:00:09] Welcome to the Life by Design Podcast. We are your hosts Jessilyn and Brian Persson. Are you and your partner looking to align your financial goals and build wealth together? Have you ever wondered what might be stopping you from confidently investing in real estate or growing your wealth as a couple? Or why it feels so hard to get on the same page financially? Brian Persson: [00:00:30] That's exactly why we created this podcast and the 'Riches, Relationships, and Real Estate' program to help couples like you invest confidently and achieve both your financial and relationship goals. Are you curious to learn more? Head over to discoverlifebydesign.ca/wealth and download our free guide, 'The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love'. Let's start building the life you deserve, together. Jessilyn Persson: [00:01:00] Today's topic, we are going to focus on the top three real estate investment pitfalls that we encountered. Brian Persson: [00:01:07] Doesn't real estate come with a whole lot of pitfalls. This is like a trip down memory lane. The not so nice part of memory lane in some cases, but also a really good chance for us to help guide the audience out there. How you can start off, what you can avoid, how you can accelerate your real estate portfolio a lot faster. It's not going to sound like what you think. Jessilyn Persson: [00:01:38] Every time there's a failure, there's a lesson in there. We've definitely had a few, few might be a light word, mistakes along our years of real estate investing and throughout our portfolio and our relationship, our communication. You name it, we've probably had areas we've had to work on and improve, but it was because of those lessons that we were able to grow the wealth the way we did, and able to help couples become aligned and start investing in real estate. Brian Persson: [00:02:09] I think when people hear 'pitfalls of real estate', they hear 'I didn't analyze the numbers properly' or 'I bought the wrong property' or any number of variations on the technical. Jessilyn Persson: [00:02:23] Or ' I had a really crappy tenant'. That's an infamous one we hear all the time. Brian Persson: [00:02:28] I've heard that so much. Let's not forget that for later on in this podcast. It's actually a lot more fundamental than just analyzing the numbers. The technical aspects of real estate is just the how-to. You really got to sort yourself out first before you sort out how to invest in real estate. That's largely what we're going to talk about in this podcast, is the pitfalls of how we didn't sort ourselves out first and all the things that we needed to do to support us in order to actually invest confidently in real estate. The 'how' of it came later. Jessilyn Persson: [00:03:07] Yeah, it did. To roll into the first pitfall that really got us, and that was the lack of knowledge and support we had when it came to investing in real estate. We were excited, we both had owned our own property we lived in, so it was not the same as having it as a business or renting it out, but that was probably the extent of our knowledge. When we decided to buy our first rental property together, it was like, this looks like a good idea, let's put an offer in. Let's see if we can get the down payment and get approved for a mortgage and boom, we're in, we're done, we bought it, yay! Now what? Brian Persson: [00:03:51] Let's go through the mistakes there. It was the wrong type of property, we would have never bought that type of property nowadays. Jessilyn Persson: [00:03:58] It was the wrong location. Brian Persson: [00:04:01] There were so many different things wrong with it. It was the shiny object that was cheap enough that we figured it was a great entry into real estate. Jessilyn Persson: [00:04:10] That was the first property we bought together, and we were co-owner also on that mortgage. Not until later we learned to separate that. That was a great lesson to learn from. Brian Persson: [00:04:22] So why did we barrel headlong into that property? Because we had nobody telling us what to do. We had nobody around us who had done it. All of our friends, just like us, they panicked and struggled their way through their first mortgage and signing the documents with their lawyer, as most people do when they've never bought real estate. It's a daunting thing to deal with all that paperwork. That's where we were, we had done that, but that was the extent of our real estate and our friends and our family had only ever done that too. So where were the people around us that were investing in real estate, had already had some bumps and bruises, had made some of the mistakes that they could have guided us around? We didn't have anybody in our life like that. Jessilyn Persson: [00:05:14] No, and we also didn't think to look outside of our circle to inquire and seek that kind of help and support. Brian Persson: [00:05:21] So takeaway number one is the lack of knowledge and support, and that is the first place you should start is, go find your c...

    28 phút

  3. 13 THG 11

    Our Top 3 Successes in Real Estate Investing

    In this episode, Jessilyn and Brian Persson discuss their top three real estate investment successes, emphasizing the importance of just getting started and staying consistent with a plan. They share their journey, beginning with their first property purchase in 2009, and explain how continuous learning and skill development have been key to their growth. Despite early mistakes, which they share in the episode, they stress that patience, education, and a steady approach are crucial for long-term success in real estate investing. Listeners are encouraged to take action, even with limited knowledge at the start, and stick to a consistent investment plan. Jessilyn and Brian highlight the value of upgrading skills through books, podcasts, and networking events. They also share how teaching others about real estate has further enhanced their expertise. To help listeners get started, they have a free resource for couples to download from their website (see link below).   Resources discussed in this episode: The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love-- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design-- Transcript:Jessilyn Persson: [00:00:09] Welcome to The Life by Design Podcast with your hosts Jessilyn and Brian Persson. We help couples fast track their financial growth by aligning their money mindset, developing transformative wealth strategies, and providing personalized guidance so they can confidently achieve a life of freedom and abundance together. Brian Persson: [00:00:25] With the growing need for couples to find alignment and invest confidently in real estate, we created the 'Riches, Relationships and Real Estate' program. Our goal is to support you in achieving your financial and relationship goals together. If you want to know more about what's stopping you from building your wealth, make sure to go to discoverlifebydesign.ca/wealth and download 'The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love'. Jessilyn Persson: [00:00:54] Today's topic, we're going to discuss our top three successes in real estate investing. We share openly and happily how we invest in real estate on all our podcasts, but today we wanted to share what successes we've had along the way and how real estate really just works for us. Brian Persson: [00:01:15] When we were putting together the notes for this podcast, I was thinking about what most people think is a success in real estate. It's usually along the lines of, I have this many doors, or I have this many million dollars in property, and we actually are going to take a little bit of a different tangent on that, because we do have a few million in real estate, and we do have a bunch of doors, but that's not really the success of how we really got about to be successful in real estate. Would you agree? Jessilyn Persson: [00:01:47] Absolutely. People will look at me and they were like, you own multi-millions in real estate? They just think, wow. It's like, if you only knew the 15 years and all the steps and mistakes we took to get here. Yes, it is 'wow', but it wasn't an overnight 'wow' or even a year 'wow'. So we broke it down into the smaller bites to say, what were our successes along the way? Our first takeaway was, we just got started. You hear this a lot on anything you want to do or decide to do is, the hardest part is getting started. But it was like, I want to invest in real estate, let's do it. And we just took action. Brian Persson: [00:02:34] And that's what I'm getting at is, it's not really the number of doors or the millions of dollars you have in real estate, it's who you become, and what do you have to do to invest in real estate? Everybody knows real estate is a good deal, that's not what's at issue here. It's, who are you to become when you invest in real estate. That's what we found as our successes, and the first step of that was just doing it. Jessilyn Persson: [00:02:59] Getting started, buying one door. Brian Persson: [00:03:02] I know we've been in a lot of rooms where people are just paralyzed by the amount of information that they're getting at a real estate conference where they're, three days and they teach you all about, right from the beginning to the end, of how to invest in real estate, and these people get paralyzed by it. Jessilyn Persson: [00:03:21] It's overwhelming, I don't blame them. Brian Persson: [00:03:22] It was overwhelming for us, too. Jessilyn Persson: [00:03:25] Yeah, absolutely. Exciting. Absolutely high energy exciting, and then you go home after the conference is done with all this enthusiasm like, I'm going to be a real estate investor, I'm going to have hundreds of doors, I'm going to have millions. Then you're like, I don't even know where to start right now. It's over, I'm just gonna go back to my day job. Brian Persson: [00:03:43] Wait, I got to call my mortgage broker first? Then it all grinds to a halt. Would you say that we knew what we were doing when we first got into real estate? No, not really. We jumped and we learned on the way. That's a little bit of our personality, is to jump and build a parachute on the way down. I think, don't be reckless about it, but I think more people need to jump not knowing the parachute is fully together, that they're going to have a safe landing. Sometimes you just got to get out the door. Jessilyn Persson: [00:04:16] For example, when we bought our first condo together, I knew I needed 20% down and I knew I would need a mortgage. Other than that, I knew nothing. From that little knowledge, I went, how much money do I have? What kind of a property could I afford? That's what we bought, a crappy little condo in not a great neighborhood, but that's how we learn. We just bought it there. Now, I'm not recommending everyone do that, there are definitely better routes and paths now we've learned. But that was our, just get in action. Brian Persson: [00:04:49] Get a little bit more information than we did before you started investing. A lot of people ask me when I go to networking events, how did you do it? It's like, through the fire is usually my answer. If I was to rewind it all and do it all again, I would still start as early. You can't see the future, it's really hard to see the future in that sense, but I would hire somebody, a coach. Or have gone to many more real estate events before investing into it, and at least got my toes into what it seems like to invest in real estate. Jessilyn Persson: [00:05:25] Let's let the audience know, we bought our first property together in 2009. You didn't go to your first real estate event till the end of 2016 or 2017. This is how long it took for us. We listened to podcasts and read some books, but to actually get ourselves in rooms and really get educated, that's years before we figured it out. Brian Persson: [00:05:47] I think about those seven years fairly often and it's like, imagine if I got in those rooms and imagine if I hired a coach in 2009 rather than 2016/17 when we started getting into those rooms. That seven years, oh my god, the amount of stuff we could have...

    27 phút

  4. 30 THG 10

    Top 3 Ways to Get Back Your Time

    In this episode, hosts Jessilyn and Brian Persson explore the critical importance of reclaiming time to achieve both peace of mind and wealth. They discuss strategies like setting clear boundaries, learning to say no to unnecessary commitments, and delegating tasks to free up time for high-value activities.  Drawing from personal experiences—such as managing business tasks and scheduling tenant viewings—they emphasize the power of taking control of your time and prioritizing what truly matters. They also share practical tips on using tools like Asana for task management and the 80/20 rule to ensure focus on the most impactful tasks. Jessilyn and Brian further highlight the significance of maintaining a balanced schedule, taking breaks to avoid burnout, and utilizing efficient meeting practices with clear agendas and time limits. Their advice encourages listeners to be intentional with their time, leverage external help when needed, and implement systems to streamline operations. Listeners will hear actionable steps for creating a healthier work-life balance and greater personal and financial success. Resources discussed in this episode: Gary VaynerchukAsanaParkinson’s Law -- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design--Transcript: Jessilyn Persson: [00:00:09] Welcome to the Life by Design Podcast with your hosts Jessilyn and Brian Persson. We support couples in achieving their wealth goals by sharing our journey of overcoming barriers to build our financial empire. Brian Persson: [00:00:21] Did you want to know more about what's stopping you from building your wealth? Make sure to go to discoverlifebydesign.ca/wealth and download our guide, 'The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love'. Jessilyn Persson: [00:00:38] Today, our topic is 'The Top 3 Ways to Get Back Your Time'. Everyone complains they never have enough time, they're too busy. So Brian, why is it so important to us to get back our time? Brian Persson: [00:00:53] I would say peace of mind, because if we're consistently overwhelmed with everything and we think that we never have enough time, our minds are not in a good state. So for us, it's important to have that free time for our family, for ourselves, for the people around us and not be consistently feeling like we're underwater. Jessilyn Persson: [00:01:14] So it's more proactive than reactive. And how does that play into wealth? Brian Persson: [00:01:20] It's a very important measure of wealth. The amount of free time specifically that you have, because everyone's got the same 24 hours in the day, but how much of that 24 hours is free time, and how much of it is time that you can do what you want with? If you can carve out more of that day to do whatever you want, then that is a sign of wealth. Jessilyn Persson: [00:01:43] Absolutely. So what is the first takeaway? It is setting boundaries, learning to say no, which was a big one for me, but to unnecessary commitments or distractions. You want to protect your time by setting clear boundaries for work, family, personal life, you name it. Brian Persson: [00:02:04] Saying no, huge in this society. I don't think most people do it, primarily. We watch people all around us that are constantly saying yes to family and to friends and to their kids, and their life is really restricted. Jessilyn Persson: [00:02:23] It was a hard lesson for me to learn to say no, and while I've vastly improved, I still struggle with it. There will be times our little guy will come to us and say, hey mummy, you want to go play this game or something, and I get this little knack of guilt in my rib cage going, I so do want to play with you, but mommy has work. So it's picking that. Then there's other times where, a very recent example, I'm working with an external contractor that I paid to help me with some of my speaking stuff, and they're just throwing things at me. You got to write this article, this deadline's tomorrow, you got to do this presentation. I'm also working a full time contract, and we got real estate, and we got our kids. Instead of saying no, I went into 'overwhelm' and tried to conquer it all, and it just consumed me. Then I watched it play out, didn't even know what to do with it as I watched it play out and it impacted you and the boys and my health, I lost my appetite. It's like, wow Jess, take time now, figure this out, because this is not good for anyone and there's no reason for it. I can say no and give timelines on when I can produce certain things and respond to certain things and figure it out. Brian Persson: [00:03:42] There's a lot of layers to 'no'. For example, you could have said no from the beginning of that, but the contract with this lady was really something you needed and really something you wanted. You said yes out of it, not quite knowing into the future that all these particular timelines were going to collide, so you're a little bit a victim of circumstance. At the same time, inside of that, you can 'micro-no' your situation where you can say no in particular moments even though you said yes to the holistic side of things. There's different layers of it. The kids are fantastic example, you can say no to kids and not have them at all and then save all your time. Jessilyn Persson: [00:04:35] I don't know if I call that a fantastic example because they're amazing. Brian Persson: [00:04:38] Fantastic example in terms of an extreme example, that's very tangible to bite off. Jessilyn Persson: [00:04:44] Can you give the audience an example when you say you could do 'micro-no's’. Brian Persson: [00:04:48] That's what I was getting at with the kids. How many times a day do kids ask you for things? Jessilyn Persson: [00:04:56] All the time. And how many times do we say no? Brian Persson: [00:04:59] Exactly. You're saying no all the time. There's lessons in that. Why are you saying no all the time? The kids are basically seeing cracks that you aren't seeing, and they are trying to manipulate those cracks by asking you all these questions and you don't know how to react to it, so you just say no. But really you, somewhere else, have said yes for them to get to the point of asking you that question. Jessilyn Persson: [00:05:30] Or they just have no filters and they're going to ask anyways. Brian Persson: [00:05:33] So it's tricky, no can be tricky. You can get affected by previous 'yes's you said yes to, previous things you agreed to that are now resulting in you really wanting to say no. Jessilyn Persson: [00:05:48] It's true. Brian Persson: [00:05:49] And that's why you have to be so diligent...

    31 phút

  5. 16 THG 10

    3 Key Strategies We Used to Educate Ourselves on Real Estate

    In this episode, hosts Jessilyn and Brian Persson share the three key strategies they used to grow their real estate business and how following these strategies can save listeners time, money, and avoidable headaches. It all starts with education. Both Jessilyn and Brian agree that education and real estate success go hand in hand. The more you know, the better the decisions you’ll be able to make.  Takeaway number one is to pick an investment strategy and stick with it. Maybe you want to follow the BRRR method, or maybe you want to focus on multi-family residences. Trying to follow several investment paths can lead to confusion and overwhelm. Whichever strategy you choose, it should light you up and help you sleep well at night. Takeaway number two is to network with experienced investors. The best way to learn new tips and make lasting connections is to network with investors who have more experience than you. You never know when those relationships will provide rewards in the future. Takeaway number three: Invest in a program or hire a coach—often, they’re one and the same. Many investors make costly mistakes on their journey to success. By working with a coach or joining a program, you can learn proven strategies from experienced professionals, helping you avoid common pitfalls. Whether you're new to real estate investing or have some experience, a coach can save you time, money, and stress while fast-tracking your success. Resources discussed in this episode: The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they LoveBRRR Method: Buy, Renovate, Refinance, Rent (Repeat)-- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design -- Transcript  Jessilyn Persson: [00:00:09] Welcome to the Life by Design Podcast with your hosts, Jessilyn and Brian Persson. We support couples in achieving their wealth goals by sharing our journey of overcoming barriers to build our financial empire. Brian Persson: [00:00:20] Recognizing the growing need for couples to find alignment and invest confidently in real estate, we created the Riches, Relationships and Real Estate Program. Our goal is to support you in achieving your financial and relationship goals together. Want to know more about what's stopping you from building your wealth? Make sure to go to discoverlifebydesign.ca/wealth and download 'The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love'. Jessilyn Persson: [00:00:50] Today's topic is three key strategies we use to educate ourselves on real estate. So Brian, the takeaways that we're about to discuss, how do you think our lives would have been different had we actually utilized these takeaways before we got into real estate investing? Brian Persson: [00:01:08] Well, we'd probably be high fiving each other doing this podcast on a beach in some tropical destination. Jessilyn Persson: [00:01:15] I would be down for that. Brian Persson: [00:01:17] That would be one thing that's different. But you can't predict the future, that's one of the problems. The reality is, is that education and real estate are so closely intertwined. Real estate is a massive game and it is a super wide amount of skills that you can take on and you honestly need to know a little bit about everything in order to play the investor game really well. If we got ourselves educated in some of the ways that we're going to talk about here, our whole portfolio would be different. The thousands of dollars in mistakes that we made would have been different. The amount of time we would have burnt would have been a lot less. I could go on and on about all the things that were different. Another way that we would have done things differently is the type of real estate we bought from the beginning. We started with condos, I know you wanted to just buy something. Jessilyn Persson: [00:02:19] Well, it stemmed from, I was the marketing director for a real estate company at the time, and I saw this really awesome looking condo that came in at a pretty good price. I knew the renovations that the owner had done and what they originally paid for it and I was like, this is a great idea, let's get in. We didn't think twice, we just went and took a look at it, put an offer on and got it. Brian Persson: [00:02:43] It ended up being an okay deal. Was far from our best performing property, but we probably would have taken a little more time to buy a different style of property more similar to what we are buying now because we never had the education or the understanding to run the numbers and understand the differences and the types of real estate. Jessilyn Persson: [00:03:05] Also, location. We weren't educated on what makes an ideal rental property from a location perspective. Brian Persson: [00:03:13] We made a huge mistake on location on that property, and luckily we got out of it early enough because the location that it's in has gone even more downhill than it was when we sold it. And actually, that property as well, if we had education we would have made the same mistakes on renters. The very first renter, I was just so excited to get a renter in there, I pretty well picked the first one that came across and so many things went wrong. Jessilyn Persson: [00:03:43] Those were what we call great learning lessons. Brian Persson: [00:03:46] The move-in date was on a date that we were out of town for some reason. (We were on holidays.) And so I had my buddy take the keys- Jessilyn Persson: [00:03:56] A buddy with zero real estate experience. Brian Persson: [00:03:58] Keep in mind, I had not much more. He thought it was totally okay, without checking with me, that they didn't take the security deposit. Jessilyn Persson: [00:04:10] Just hand him the keys. Brian Persson: [00:04:11] I ended up spending 6 or 9 months in the long term just by fluke. They turned into really good renters. But I spent 6 to 9 months, I think it was, chasing rent checks and stuff like that with these guys. Once they got their life sorted out and everything settled, they were really fantastic renters. But that was a really stressful first year of renting because of not knowing how to pick a renter, putting the wrong systems in place to do everything about property management. Jessilyn Persson: [00:04:46] That was a great lesson for us to learn on, who's meant to be a property manager and who is not. Brian Persson: [00:04:54] It made all the other properties a lot easier to manage. Jessilyn Persson: [00:04:57] And we knew I had to step away. Brian Persson: [00:05:00] Jess figured that people have common sense and they just do things exact...

    24 phút

  6. 2 THG 10

    How Small Consistent Habits can Shape your Wealth

    In this episode, hosts Jessilyn and Brian Persson discuss how small, consistent habits can shape your wealth in surprising ways. They emphasize the importance of starting small habits and gradually increasing them over time. They share personal experiences of building habits, such as working out and journaling. These new habits feel initially challenging, but with discipline, they become easier and more natural.  They also highlight the power of financial discipline, such as automating savings and investing first. Grant Cardone's strategy of investing every penny is shared as an extreme example of how discipline can pay off over time. Jessilyn and Brian also stress the impact of compounding effects, citing RSPs as an example where small, consistent contributions can grow substantially over time. Jessilyn and Brian have three key takeaways for listeners: start small, build discipline, and stack habits for compounding results. Following these three strategies can make all the difference in your finances, health goals, and any area of life where you want to make a change.  Resources discussed in this episode: Download “Three Mistakes That Keep High-Achieving Couples From Building Their Wealth, Freedom, and Living a Life They Love” at DiscoverLifeByDesign.ca/wealthGrant Cardone-- Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design-- Transcript  Jessilyn Persson: [00:00:10] Welcome to Life by Design Podcast with your hosts Jessilyn and Brian Persson. We support couples in achieving their wealth goals by sharing our journey of overcoming barriers to build our financial empire. Brian Persson: [00:00:20] Recognizing the growing need for couples to find alignment and invest confidently in real estate, we created the Riches, Relationships and Real Estate program. Our goal is to support you in achieving your financial and relationship goals together. Want to know more about what's stopping you from building your wealth? Make sure to go to discoverlifebydesign.ca/wealth, and download 'The 3 Mistakes that Keep High Achieving Couples from Building their Wealth, Freedom & Living a Life they Love'. Jessilyn Persson: [00:00:51] Today's topic is on how small, consistent habits can shape your wealth. Small, consistent habits shape your wealth by leveraging the power of incremental growth, discipline and compounding over time. Our first takeaway is, keep it small and simple. That is the key. Brian Persson: [00:01:13] Keep it small and simple. Absolutely. I cannot count the number of times I have overwhelmed myself with trying to change too many things at once. Jessilyn Persson: [00:01:22] Yes. Or taking a big lofty thing and trying to make it happen tomorrow. Brian Persson: [00:01:28] Habits don't change overnight. They're exactly like going to the gym, you got to go and do the reps. You got to build that muscle day after day. Jessilyn Persson: [00:01:37] Great example for me, this isn't necessarily with wealth, but I work out every day. I have for as long as I can remember. And it's natural, it's a habit, it's normal to me. But then when I decided to start journaling and figuring out how to meditate, I struggled with that for years. I'm like, how do people do this daily? And it's no different than working out. Once you make it a habit and you put that space in your calendar and you get up and you do it. Even if you're like, ah, I don't have time, or I want to sleep in, or whatever it is. But you just do it, and then over time, it's natural. Now you're like, okay, I get up, I journal, I work out. And now it's like, oh, and here before I didn't think I had the "time", but it was a priority. I just didn't prioritize it. Brian Persson: [00:02:20] Yeah, priority is big. Your habit of journaling, there, actually caused me to create a habit. Because we have a common gym in our house and you were using the gym, and so I was not able to use the gym at that time. And so I had to actually change my sleep schedule, and I ended up joining the 5 a.m. club and getting up at, it was actually the 4:30 club. But it took me probably six months, I think, to actually build up the routine of getting up at 4:30. It wasn't like, September I just woke up, started waking up at 4:30. It was like, September I 'tried' to wake up at 4:30. Jessilyn Persson: [00:03:02] I remember watching you on that journey because your journey impacted my journey because I shifted it. So you got up early, you went and did your workout. In that time, I would get up an hour later and that's when I would journal and meditate, and then I'd go work out. But if you didn't get up, I'm laying there going, you're in my space. Brian Persson: [00:03:19] There was all kinds of little habits that got jostled around there. But now, it's very hard for me not to wake up at that time. And it feels kind of bizarre to not wake up at that time because the habit is so ingrained. Jessilyn Persson: [00:03:34] Yeah, absolutely. So simple habits like saving a fixed percentage of your income, or automating investments or regularly contributing to a retirement fund can steadily build your financial foundation. And I know a lot of companies do this where they will take, if you approve it of course, take a percentage of your paycheck before you even get it and put it into some kind of a fund for you. Now that's a great way, hands off. All you got to do is sign up for it, and it's done. Brian Persson: [00:04:03] You don't need your company to do that for you. It's called 'pay yourself first'. So pay yourself first by investing your money first and then making sure that you have enough for expenses and whatever else. One of our mentors, Grant Cardone, he's famous for what's called 'going broke'. So his habit is to literally invest every penny he had, earlier on in his career, to the point where he wasn't even able to pay rent sometimes. He figured it out, but he invested and invested first before he thought about anything else. Now he has a $4 billion real estate portfolio and a $300 million a year company. So he's not complaining, but it's kind of crazy what he forced into his life as a habit before he ever really made it, per se. Jessilyn Persson: [00:04:59] And I know a lot, for years, they say save 10% of your income. And if you can do that, that's fantastic to start. But as we mentioned in this takeaway, small and simple is the key. If 10% seems like too much based on what you got going on right now, start with 1%, reassess it after a month or two, go up to 2%. The slow increments will add up and it won't feel like such a burden to you at first, and before you know it, you're going to be at 10% and it's like nothing. You won't even notice it. Brian Persson: [00:05:30] And if you have not enough money to save, go the other way. See what expenses you can cut down. I know almost every one of our clients that we run through ...

    25 phút

  7. 18 THG 9

    How your Belief Systems Affect your Wealth

    In this episode, Jessilyn and Brian Persson dive into the belief systems we hold around money and how they directly impact our ability to create wealth. These beliefs are often ingrained in us from an early age, shaping our thoughts, emotions, and actions regarding money—either propelling us toward wealth or holding us back from it. They discuss how these belief systems are often inherited, not created by us. Influences from our parents, relatives, teachers, and early life experiences shape our views about money, many of which may not serve us today. Jessilyn and Brian emphasize the importance of regularly reviewing these beliefs, understanding that they can be challenged and reprogrammed to align with our personal growth and future financial goals. By reprogramming your mindset at its core, you can change your approach to wealth and wealth-building—an empowering process that Jessilyn and Brian guide us through, step by step. — Resources discussed in this episode: Download “Three Mistakes That Keep High-Achieving Couples From Building Their Wealth, Freedom, and Living a Life They Love” at DiscoverLifeByDesign.ca/wealth__ Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design— Transcript  Jessilyn Persson: [00:00:09] Welcome to the Life by Design podcast with your hosts Jessilyn and Brian Persson. We support couples in achieving their wealth goals by sharing our journey of overcoming barriers to build our financial empire.   Brian Persson: [00:00:20] Recognizing the growing need for couples to find alignment and invest confidently in real estate, we created the Riches, Relationships and Real Estate program. Our goal is to support you in achieving your financial and relationship goals together. Want to know more about what's stopping you from building your wealth? Make sure to go to DiscoverLiveByDesign.ca/wealth and download the Three Mistakes That Keep High-Achieving Couples From Building Their Wealth, Freedom, and Living a Life They Love.   Jessilyn Persson: [00:00:50] Today's topic is on how your belief systems affect your wealth. So your belief systems play a crucial role in shaping your wealth because they influence how you think, feel and act regarding money. If you believe that money is hard to come by like I used to, you might approach opportunities with caution or even fear, limiting your financial growth. On the other hand, if you believe wealth is abundant and achievable, you're more likely to take risks, seize opportunities, and make decisions that foster financial success. Ultimately, your beliefs about money can either propel you toward wealth or hold you back. Rolling in to take away number one, your belief system was given to you, not created by you.   Brian Persson: [00:01:30] Right. We come from some personal development and a lot of experience where, you know, it comes from your parents, your belief system, and a lot of who you are comes from your parents.   Jessilyn Persson: [00:01:42] And your upbringing. So your grandparents, your aunts, your uncles, teachers, your best friend's parents, whatever you watched as you grew up before you became an adult and were on your own. That is where a lot of your belief systems come from.   Brian Persson: [00:01:54] Yep. And people don't really like to think that they are their parents. But the truth is, is that you are a lot of those people. You're specifically your parents, plus these little combinations of other people who have come into your life early on in your life, like before high school, when you were, when you were very young.   Jessilyn Persson: [00:02:13] Yeah. And a lot of what your parents did might not work for you today.   Brian Persson: [00:02:18] No, no. Changing environments, changing mentalities, changing everything.   Jessilyn Persson: [00:02:23] The economies, the way you make money, the way you invest, the way you build it. Quite different now than, say, when our parents were younger.   Brian Persson: [00:02:33] Yeah. The only constant is change, as they say. And things that happen in the past are not going to work for you. So those old belief systems that were handed down to you just are not going to work in any new environment. And they might not work for your goals either. Your goals and your parents goals might be very different. And so you can't take the same set of actions and and expect the same set of results.   Jessilyn Persson: [00:02:57] Yeah, I think a very popular belief system that is handed down from generation to generation is that the man is the moneymaker. The man should be the provider, and the female stays home and raises the family, takes care of the house. That's just so old school. That's not today. Obviously, I'm a very independent woman who built my career very hard, and I shifted careers too, mid time there and in there had two boys and you took over a lot of what we would deem the household duties that a typical woman was generally expected to take care of, including like drop off and pick up of the boys at daycare and then at school and at their sports. Volunteer. You volunteer for a lot of the kids travel expenditures that they do in school. And as you note, that majority are moms there. It's not the dads. And that's just...   Brian Persson: [00:03:54] I'm always the only dad. Maybe once in a blue moon, I get, I get a dad with me.   Jessilyn Persson: [00:03:58] Yeah. And I personally, I think it's great. There are certain times I do things with the kids as well, and there are definitely still roles I play with the kids when it comes to the mom side of it, but I just had, you had a career where it was stable. You were an employee. It was close to home, not even a ten minute drive, close to the schools. You were there for years, so you knew what to expect. You could plan around it. Whereas I had a career that I switched often. Not necessarily the career itself, but I was a contractor. So I switched roles, I switched companies, and I just kept growing and becoming, you know, become a senior project manager. That takes a lot more generally effort. And I put in a lot more hours at times depending on the projects. So it just was easier in some ways for you to be able to manage the household.   Brian Persson: [00:04:46] Yeah. My career, just like you said, my career was well established. It was five minutes away from home, your, most of your positions were anywhere from half an hour or more away from home.   Jessilyn Persson: [00:04:57] Yeah.   Brian Persson: [00:04:58] And the hours were different. Like, everything aligned to me being sort of Mr. Mom and driving the ...

    24 phút

  8. 4 THG 9

    Why You Deserve To Be Wealthy

    In this episode, Jessilyn and Brian Persson discuss why we deserve to be wealthy. One of the key points they make is that wealth is more than money. Money is a large part of it, but what we gain from wealth is more than financial. Jessilyn and Brian describe how they approached money before shifting their thinking versus how things changed for them later. The takeaways in this episode reflect their experiences. Wealth is a mindset. Shift it and everything around us will shift.Be intentional. There is always enough to go around.We need to be willing to give up something in order to be wealthy.One of the things they stress is opening ourselves up to seeing the money all around us. Identifying the wealth that is available in the world makes it easier to see pathways to earning more. Jessilyn and Brian’s "Riches, Relationships, and Real Estate" program guides the mindset shifts necessary to understand why we deserve wealth, what we can easily cut out of our budgets while preparing to earn more, and how life becomes richer in ways beyond money once we’ve taken the right steps. Tune in and prepare for an eye-opening conversation on the wealth available to us all.  — Contact Jessilyn and Brian Persson | Discover Life By Design:  Website: DiscoverLifeByDesign.caInstagram: DiscoverLifeByDesignFacebook: Discover Life By DesignLinkedin: Discover Life By Design— Transcript  Jessilyn Persson: [00:00:09] Welcome to the Life by Design podcast with your hosts Jessilyn and Brian Persson. We support couples in achieving their wealth goals by sharing our journey of overcoming barriers to build our financial empire.   Brian Persson: [00:00:20] With our extensive personal experience and increasing demand for couples seeking alignment to invest confidently in real estate, we created the Riches, Relationships and Real Estate program to help you achieve your goals.   Jessilyn Persson: [00:00:33] Today, we're going to talk about why you deserve to be wealthy. We're going to dig in with our thoughts and perhaps what people think about when it comes to wealth and how it pertains to them. I mean, we believe you deserve to be wealthy because wealth is not just about money. It's about the freedom to live life on your terms, the freedom to pursue your passions and to create a legacy for yourself and your loved ones.   Brian Persson: [00:01:01] And if you're willing to put in the effort and make smart decisions and take control of your financial future, then wealth is in your reach. As Jess said, we both believe that everybody deserves to be wealthy, and I think that leads right into our first takeaway, which is that wealth is a mindset.   Jessilyn Persson: [00:01:19] Yeah. So the difference between those that are wealthy and those that are not is simply their mindset. And we know that because we've been on both sides of the fence.   Brian Persson: [00:01:29] All kinds of stories we could tell.   Jessilyn Persson: [00:01:31] And we will. So, I mean, we've been fortunate enough to never, like, go bankrupt, lose it all. But we, you know, we did choose to do some adventures and businesses and not have active income coming in. And our real estate supported us, which we are very grateful for. But we were redlining. We got to a point where we had to make some hard decisions and shift back into some contract work that we originally hadn't planned on doing, but we knew we took some risks. They didn't go the way we'd planned. And so we took plan B to get ourselves back up and our bank accounts fluffed up a bit more so we could continue to build our dreams and our passions.   Brian Persson: [00:02:14] Mhm. Exactly. We did redline it really, really close. But the funny thing is, is that we were building our mindset throughout those years while we were doing it. So even when we did redline, you know, it wasn't what we wanted to do to get out of that. It was more along the lines of we already built our mindset up, and now we were able to effectively and more powerfully come out of that situation.   Jessilyn Persson: [00:02:40] Yeah. Like there were points where we had a lot of money in our account, but we didn't feel wealthy.   Brian Persson: [00:02:48] No.   Jessilyn Persson: [00:02:49] Maybe a little more me, I think actually both of us, but I just remember having five, six digits in my account. And while I thought it was exciting, I still had the scarcity mentality. I was still like save, save, save, save, don't spend, don't spend. Right? And then we got to a point where the flip, several years later, where we were redlining and we're like, wow, there's lots of money out there. We can make more. We can do this. We can do that. Right? Like it was just, it was a shift in our mindset.   Brian Persson: [00:03:18] Yeah, there's definitely a pre and a post us in the sense that, yeah, like you were saying, we had very good jobs. We had a lot of money coming in and yet we still felt kind of poor because our mindset was poor back then.   Jessilyn Persson: [00:03:36] Yeah.   Brian Persson: [00:03:37] And then we went through a bunch of business building, ended up having very, very little money for a number of years building those businesses. But I don't really recall ever feeling poor. It's just the sensation I remember is, what do we need to do next? Not necessarily like, oh my God, you know, I'm so poor I can't afford anything.   Jessilyn Persson: [00:03:59] We didn't look at it like that at all. It was like, yeah, we're building our wealth as our bank was declining, we're building our wealth. And we were just pumped and we were working on all kinds of different avenues. And yeah, we didn't think about it that way at all. So it's not your bank account. It's literally how we thought about it.   Brian Persson: [00:04:18] Yep, yep. And now we have approximate amount of money coming in as the pre sort of broken mindset Brian and Jess. And back then we felt quite financially shaky. And now we feel quite financially indestructible.   Jessilyn Persson: [00:04:36] Absolutely.   Brian Persson: [00:04:37] Yeah. And our, what we call the basement, like what is the lowest level of finances that we are willing to accept, has risen up. And so just due to mindset, pretty well, the actual numbers are relatively closely the same. And yet our mindset has risen that basement up so that we're significantly multiple zeros higher than we were before, and we won't go below that.   Jessilyn Persson: [00:05:06] Yeah. So your mindset is the foundation of the wealth. And we learned that. Again, we learned it the hard way. We didn't come from that mindset. But once we shifted it we went, oh it's our mindset. And once we un...

    27 phút
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Giới Thiệu

Life by Design is a podcast that shares the experiences and tools to help couples align their wealth goals and reclaim their time, enabling them to experience freedom, abundance, and a life by design.

Thông Tin

  • Nhà sáng tạo
    Jessilyn and Brian Persson
  • Năm hoạt động
    2023 - 2024
  • Tập
    29
  • Xếp hạng
    Sạch
  • Bản quyền
    ©2024 Projectory
  • Trang web chương trình
    Life by Design

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