Why Winning Companies Tell Their Brand Story to Their Own Teams

Most companies understand that we need to be able to tell the story of what we do to our customers.

However it turns out that there are powerful advantages to being able to communicate our story to our own team members.

In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.

The question is, how can we do this effectively, while also running a profitable, competitive business?

Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.

Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.

A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.

In this podcast, Martha will be talking about:

• The importance of developing an 'employer brand'.
• How leaders can create those traditional bonds amongst colleagues who are working off-site.
• How management can more effectively retain and motivate talent in an of ‘Quiet Quitting’.
• How to overcome some of the biggest challenges in implementing DEI (diversity, equity and inclusivity) initiatives in your company.

USEFUL LINKS:

Connect with Martha Marchesi:  https://www.linkedin.com/in/marthamarchesi/

JK Design website: jkdesign.com

Asianet Consultants:  https://asianetconsultants.com

Visit A Seat at The Table's website at https://seat.fm