Why You Don't Need A Chief Marketing Officer...Yet (Part 2 of 2)

Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services?

Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals.

When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and you're looking to be as profitable as possible, so you’re keeping costs low, you’re working on creating predictable growth, predictable income and predictable profit.

In order for you to grow and scale your business, marketing your business is not optional, it’s a requirement.

If you haven’t listened to part one of this episode, listen to it here because today I’m sharing why you don’t need a Chief Marketing Officer (CMO) just yet!

In this episode…

• Why you need a leader in your business that has the authority to lead and manage your branding, marketing and advertising efforts.
• Why you should consider hiring a Fractional Chief Marketing Officer. Sounds super fancy and maybe even confusing…because it’s unfamiliar to you.
• How this can work for you even if you think your business is too small.

Links mentioned in this episode:

• What's The Difference Between The Role Of The CMO & Marketing Manager?

SHOW NOTES: https://themichellefernandez.com/podcast/194

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Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!