Why Your Point of View Is the Secret to Building an Engaged Audience ft. Kelsey McCormick

In this episode of Rebel CEO, I sit down with Kelsey McCormick to chat about something every entrepreneur needs: a strong point of view. Kelsey dives deep into why your perspective is your superpower and how embracing authenticity can magnetize the right clients while repelling those who aren’t your people.

We explore Kelsey’s “squiggly creativity” approach and how it’s helped her build a career filled with pivots, passion, and purpose. Together, we break down how uncovering your unique point of view can take your content—and your brand—to the next level. Whether you’re struggling to find your voice or looking to refine your message, this episode is packed with actionable insights to help you stand out in a sea of sameness.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

What You’ll Learn: 💡 Why having a clear point of view is a non-negotiable for standing out in your industry. 💡 How to dig into your beliefs and experiences to craft a perspective that feels authentic and magnetic. 💡 The power of “squiggly creativity” and how to embrace the chaos of entrepreneurship to spark innovation. 💡 How a defined point of view not only attracts your dream clients but also makes career pivots smoother. 💡 Why being comfortable with disagreement is a strength—and how it helps build a loyal, engaged community.

Notable Quotes: 🎙️ "Having a point of view means taking a stand for something you deeply believe in—finding the hills you’ll die on." 🎙️ "Squiggly creativity is your biggest asset when you learn to channel it in a way that works for you." 🎙️ "Being comfortable with disagreement isn’t just a skill; it’s the secret to growing an aligned and authentic brand."

Resources: 📌 Kelsey’s Website: cominguproses.co 📌 Follow Kelsey on Instagram: @cominguproses.co 📌 Book Mentioned: The Artist’s Way by Julia Cameron

About the Guest: Meet Kelsey McCormick, founder of Coming Up Roses, a platform that helps creatives super bloom their brands. With roots in content marketing and the music industry, Kelsey has mastered the art of community building and mentoring creatives around the world. Her journey from running a multi six-figure creative studio to becoming a sought-after brand leader is nothing short of inspiring. Known for her concept of "squiggly creativity," Kelsey embraces the non-linear, messy, yet magical process of entrepreneurship. She currently lives in Australia with her family, sharing her expertise to help others build brands that stand out and truly connect.

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/pov