Why You Need Your Message BEFORE You Build Your Business

If you’ve ever asked, “Should I build my business first and figure out my message later?” — this episode is for you.

Here’s the truth: Your message isn’t something you add later — it’s the foundation your business is built on. And if you skip this step, you’ll spend years struggling to attract clients, justify premium pricing, and stand out in your industry.

In this powerful episode, Fabi Paolini reveals:

• Why building first and messaging later is the most common (and costly) mistake
• What messaging actually means (hint: it’s more than a catchy tagline)
• How to develop a magnetic message even if you're just starting your expert business
• Why expertise, not experience, is what Power Buyers care about
• The exact strategy she uses in Brand Message Assessments to position experts from day one

Whether you’re launching your business or ready to reposition for premium clients, this episode is your roadmap to clarity, differentiation, and authority.

🎯 Book your free 15-min Brand Message Assessment:

👉 https://brandmessagesession.com

📲 Connect with Fabi:

@FabiPaolini on LinkedIn, Instagram, TikTok & Facebook

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