Why You Should Protect Your Intellectual Property

What happens if you don't protect your IP, and is it worth all the paperwork? Jeannell Darden, CEO of Moisture Love, shares her story of battling trademark and copyright issues, and how she overcame it. Learn when and how to start the process, what to consider when rebranding, how to avoid trademark disputes, whether you should register your logo, and where to find legal support for small businesses. Cynthia Dahl, Practice Professor of Law at the University of Pennsylvania Carey Law School, offers her insights. Stay tuned to the end of the episode where host Andrea Marquez lists her key takeaways!

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(07:04) Considerations to make when rebranding.

(14:54) Considerations for founders regarding trademark and protection.

(16:47) When should small business owners start considering intellectual property (IP) protection.

(18:08) Mistakes to avoid when protecting your brand.

(20:16) How to avoid confusion among consumers and trademark disputes.

(22:09) Should you register your logo?

(24:18) Andrea mentions the cost of legal help for small businesses and points out free resources recommended by Cynthia. She also lists the key takeaways from the episode.

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