Why You Should Throw Away Your Marketing Playbook

On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.

Tune in to learn:

• Why marketing organizations should treat themselves as media companies and become content producers and creators.
• How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.
• Why each organization requires a unique approach, and relying on a playbook may not be effective.
• Why educating and informing customers about the benefits of AI and real-time data is crucial.
• How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.

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