We're Not Marketers

Gabriel Bujold, Eric Holland, Zach Roberts
  • 5.0(10개의 평가)
  • 마케팅
  • 매주 업데이트
We're Not Marketers

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. Why your messaging briefs get thrown in the trash w/ Devin Reed

    3일 전

    Why your messaging briefs get thrown in the trash w/ Devin Reed

    Product marketing and content marketing—are they allies, or just frenemies in disguise? In this episode, Devin Reed (ex-Gong, ex-Clari, and host of Read Between the Lines) joins the crew to dish out his hot takes on the tension between PMMs and content marketers, why most messaging decks collect dust, and the real secret to making content that resonates.   If you’ve ever questioned whether product marketing is actually marketing (or just internal storytelling), this one’s for you. What You’ll Learn in This Episode: → The biggest mistake product marketers make when handing messaging to content teams → Why most positioning and messaging decks never make it into real-world content → The secret to testing messaging before betting big on a full campaign → How to bridge the gap between internal messaging and market-facing storytelling → The power of creative freedom—why it’s the ultimate flex in B2B marketing → The “two-sentence test” for making sure your messaging actually lands → When it’s too candid—how to balance bold positioning with market perception → How to write messaging that actually reflects what customers say Listen now to hear Devin unfiltered take on product marketing, messaging mistakes, and how to win the content game. Timestamps: 00:00 Introduction and Host Welcome 02:00 Introducing the Special Guest: Devin Reed 04:13 Devin Reed's Insights on Product Marketing 06:00 The Relationship Between Content and Product Marketing 14:51 Testing and Differentiating Marketing Strategies 23:57 Creative Freedom in B2B Marketing 26:23 Writing for Yourself: A Sales Rep's Perspective 26:57 Creating Relatable and Memorable Content 28:12 The Power of Sales Team Collaboration 28:55 The Heat Check: Testing Content Ideas 29:35 Maniacal Focus on Quality Content 29:59 The Importance of Clear and Concise Messaging 31:40 Understanding Your Audience's Language 34:37 Navigating Internal Approval Processes 36:32 Leveraging Customer Insights for Copywriting 43:14 The Creative Process: From Inspiration to Execution 48:34 Final Thoughts and Upcoming Projects Show Notes: The Reeder Website Reed between the lines podcast Devin’s LinkedIn  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50분
  2. Building We're Not Marketers 💀 The Podcast Origin Story

    1월 23일

    Building We're Not Marketers 💀 The Podcast Origin Story

    Ever wondered how a band of misfits turned shared frustrations into a thriving podcast? In this episode, we’re sharing our origin story, revealing how they met, bonded over common pain points in the product marketing world, and turned candid conversations into a platform that challenges industry norms.  Packed with spicy takes, behind-the-scenes laughs, and actionable advice, this episode is a testament to the power of finding your people and staying true to your vision.  How PMM frustrations sparked the idea for the We're Not Marketers podcast. How we’ve turned banter and venting sessions into a thriving community. The secret to developing a contrarian yet authentic point of view. Why we stand out in a crowded product marketing landscape. Message testing and building a relatable brand voice. Tune in to discover why authenticity, fun, and a unique point of view are the ultimate game-changers. Timestamps: 00:00 Introduction and Episode Context 01:32 Meet the Hosts 01:59 How We Met and Formed the Podcast 02:34 The Organic Evolution of the Show 04:13 Challenges and Dynamics of Product Marketing 06:52 Developing a Unique Point of View 09:46 Contrarian Perspectives and Testing Ideas 12:57 The Role and Identity of Product Marketers 21:11 Positioning and Future of Product Marketing 24:23 Tattoos in the Workplace: A Changing Perspective 25:09 Belief in Our Mission: Every Day Commitment 26:08 Navigating Skepticism and Valuing Disagreement 26:51 Embracing Learning and Marketing Communities 30:04 The Freedom of Creative Expression 35:03 The Importance of Fun in Work 40:40 Stoic Wisdom and Final Thoughts Show Notes: Navattic - State of the Interactive Demo 2025 Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39분
  3. Bet on Yourself: Lessons from Going Fractional as a PMM

    1월 9일

    Bet on Yourself: Lessons from Going Fractional as a PMM

    Are you ready to take the leap into fractional work? In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore: The mindset shifts required to succeed in a fractional career. Lessons learned from building your niche and refining your offer. How confidence, community, and obsession fuel success. Why intentional trade-offs and clear goals are the foundation for thriving as a solopreneur. From navigating imposter syndrome to celebrating small wins, this conversation is packed with practical tips and inspiring insights to help you find your footing and take control of your career. Whether you're a PMM considering the fractional path or a solopreneur looking to sharpen your approach, this episode offers the advice and encouragement you need to bet on yourself and thrive. 🎧 Tune in now and discover why "no one is coming to save you"—and how that's the best news yet. Show Notes 00:00 Introduction and Welcome 00:27 Betting on Yourself: The Fractional Route 01:15 Personal Experiences and Challenges 02:42 Unlearning In-House Habits 04:29 The Importance of Confidence and Mindset 09:36 Sales and Client Management 17:35 Intentional Trade-Offs and Financial Stability 30:40 Evolving Your Process and Building Confidence 31:34 Navigating Isolation and Finding Support 33:24 Balancing Work and Personal Life 34:43 Reframing Challenges and Embracing Growth 39:05 The Power of Community and Shared Experiences 43:48 Crafting Your Unique Offer and Building Foundations 47:42 Obsession and Dedication: The Path to Success 51:50 Final Thoughts and Reflections Hosted by Ausha. See ausha.co/privacy-policy for more information.

    57분
  4. Simplifying stories and learning in Product Marketing w/ Peter Kortvel

    2024. 12. 19.

    Simplifying stories and learning in Product Marketing w/ Peter Kortvel

    The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job.  Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers). Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like. He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!). In this episode, we’re covering: The importance of understanding your target audience Why research can help you communicate your product value The difference between storytelling and the format Challenges of PMMs and if they are marketers Common startup mistakes in messaging The best time to drink beer So grab a beer with us and let’s chat product marketing 🫡 Timespan: 00:00 Welcome to We're Not Marketers 00:55 Meet Our Guest: Peter Kortvel 01:55 Diving into Product Marketing 09:27 The Role of Research in Marketing 14:19 Challenges in Startup Marketing 23:49 The Role of Storytelling in Video Content 24:38 Challenges of Storytelling in B2B Marketing 26:08 Understanding the Audience's Problem 28:18 The Importance of Clear Communication 31:38 Creating Aha Moments in Marketing 36:25 The Concept of Visual Cold Calling 46:24 Conclusion and Final Thoughts Show Notes: Peter’s LinkedIn Product Marketing Newsletter Hosted by Ausha. See ausha.co/privacy-policy for more information.

    38분
  5. 3 different ways of making your mark as a founding PMM? (especially when everything is against you)

    2024. 12. 12.

    3 different ways of making your mark as a founding PMM? (especially when everything is against you)

    Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis. That’s why we’ve asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail) This week, we’re inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketing In this special episode, we’re covering: The significance of clear messaging AI's potential for PMMs The inherent identity crisis within our field Strategies for establishing effective product marketing The necessity of a 30-60-90 day plan.  This episode was made special because we’ve asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything 👀 (except if it’s outbound requests, then Eric will ban you immediately) Timestamps: 01:39 Introducing the Guests 05:01 Are Product Marketers Actually Marketers? 07:34 AI in Product Marketing 18:56 The Identity Crisis of Product Marketing 23:14 Rebranding Product Marketing: A Controversial Move 23:45 The Role of Founders in Early Product Marketing 24:36 The Importance of Product Marketing in Today's Market 26:18 Explaining Product Marketing Through Its Absence 27:06 Challenges of Being a Founding Product Marketing Manager 32:50 The 30-60-90 Day Plan Debate 38:00 Selling the Value of Product Marketing 46:02 Final Thoughts and Where to Find More Show Notes: Elliott LinkedIn Aphrodite LinkedIn Shoshana LinkedIn  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    46분
  6. From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski

    2024. 12. 05.

    From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski

    Episode Description: In this episode of We're Not Marketers, we’re diving deep with Rob Kaminski, one-half of the dynamic duo behind Fletch PMM. Rob’s journey is a masterclass in transitioning from a generalist’s toolkit to a hyper-focused niche, unlocking unparalleled expertise along the way. Together, we explore the unconventional path that led Rob and his co-founder Anthony Pierri to redefine positioning and messaging for early-stage SaaS companies, focusing on the all-important homepage. What you’ll learn: How to start building a market map and niche down effectively. Why being “too broad” can sabotage your positioning (and how to avoid it). The surprising power of debating with a partner to spark innovation. Why specificity is the ultimate superpower in product marketing. A behind-the-scenes look at Fletch’s process of refining their service and attracting their first 25 clients. And, hear Rob’s take on ‘how to position a platform’, specifically the same Q we asked April Dunford last month. Who’s answer will you like more: Rob’s or April’s?  Whether you’re a product marketer looking to sharpen your craft, an aspiring fractional PMM, or just curious about what it takes to truly differentiate yourself in a crowded market, this episode is packed with insights, inspiration, and actionable advice. Tune in to hear Rob’s honest, no-holds-barred take on finding your focus and making it count. Show Notes  01:34 Introducing the Special Guest: Rob Kaminski 02:32 Rob Kaminski's Career Journey 04:36 The Role of Product Marketers 06:25 Challenges in Product Marketing 07:50 Importance of Execution in Strategy 10:41 Navigating Internal Influence 13:46 The Value of External Perspectives 17:58 Building a Fractional Service 19:57 Experimentation and Iteration 24:14 Starting and Scaling a Fractional Business 34:49 Cold Outreach and Building Expertise 35:47 The Power of Niching Down 37:51 Partnership Dynamics and Decision Making 41:57 Creating Forcing Functions and Urgency 43:51 The Importance of Specialization 50:56 Positioning and Messaging Strategies 59:42 Closing Thoughts and Farewells How to connect with Rob Rob Kaminski LinkedIn Profile  FletchPMM website Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1시간 3분
  7. Become an Unignorable PMM by finding your superpower

    2024. 11. 21.

    Become an Unignorable PMM by finding your superpower

    Ever felt like a misfit in product marketing? You’re not alone. In this episode of We’re Not Marketers, hosts Gab, Zach, and Eric dive deep into a hot topic for PMMs: discovering and honing your unique superpower to stand out in your role. Whether you're a product marketing veteran or new to the field, this conversation is packed with timeless advice, relatable stories, and strategies to help you identify your strengths and position yourself effectively. What’s Inside This Episode? Self-discovery exercises for PMMs: From creating a “win list” to identifying transferable skills. Positioning yourself for success: Why knowing your competitive strength is key for landing the right roles. Experimentation is key: How trying different PMM functions (like pricing or messaging) can reveal your passions. Practical tools: Use energy-mapping techniques to uncover the tasks that fuel your motivation and career growth. Standing out in the crowd: Why specializing in a niche or showcasing your work is a game-changer. Confidence and mindset: The power of affirmations and self-belief in defining and owning your PMM identity. Who’s This Episode For?Startup PMMs and fractional product marketers in B2B SaaS who’re looking to differentiate themselves and feel unignorable in their roles. Key Takeaway:Your superpower isn’t just a skill—it’s how you position yourself and align your passions with business needs. Stop blending in and start standing out by owning your unique value. Show Notes 00:00 Introduction and Welcome 01:01 Casual Banter and Golf Talk 01:49 Understanding Your PMM Role 02:26 Personal Experiences in Product Marketing 03:33 Finding Your Competitive Strength 04:48 Exploring Different Aspects of PMM 06:57 Overcoming Imposter Syndrome 07:51 Leveraging Your Superpower 09:34 Practical Advice for PMMs 14:29 The Importance of Confidence 23:24 Final Thoughts and Conclusion Sponsor Zach Messler with Clarityrules.com Hosted by Ausha. See ausha.co/privacy-policy for more information.

    31분
  8. The True Role of PMMs with Rahim Kaba

    2024. 11. 14.

    The True Role of PMMs with Rahim Kaba

    In this next episode of We're Not Marketers, hosts Zach, Gab, and Eric are joined by Rahim Kaba, Director and Research Analyst at Gartner, to dive into the evolving role of PMM in B2B SaaS. With over 20 years of experience in the field, Rahim shares data with perspective on the function and challenges that come with it today. Key highlights include: - The Core Identity of Product Marketers: Rahim argues that product marketers are unequivocally marketers, backed by data showing 81% of PMMs report directly to marketing teams. - Shifting Expectations and Responsibilities: Learn about the changing scope of product marketing, from content creation roles to strategic leaders in positioning and storytelling. - Strategic Insights on Launch Cadences: Rahim discusses the importance of aligning release cycles with customer adoption capabilities and how to avoid launch fatigue. - Must-Have PMM Skills: Emphasis on the significance of data literacy, with tips on upskilling and resources like the Data Literacy Project. - Build Internal Influence: Best practices to clarify PMM roles through charters and RACI models to strengthen cross-functional alignment. The conversation also touches on the growth of fractional product marketers, the implications of market trends, and advice on how PMMs can elevate their strategic influence internally. Whether you're a seasoned product marketer or just starting out, this episode is packed with practical tips, valuable research insights (umm Gartner, bro), and a clear roadmap to reinforce PMM’s impact in any company. Tune in for a ‘deep-sea of research’ dive of how PMMs can thrive in today's competitive landscape. Time Stamps  02:11 Rahim's Background and Role at Gartner 03:15 Are Product Marketers Really Marketers? 07:06 Challenges and Misunderstandings in Product Marketing 09:51 The Evolution of Product Marketing 14:56 Data Literacy in Product Marketing 18:12 Impact of Layoffs on Product Marketing 21:04 Rise of Fractional Product Marketers 23:46 Specialization in Product Marketing 25:28 The Appeal of Fractional Product Marketing 27:06 Challenges and Strategies for PMMs 28:49 Effective Product Launch Strategies 33:22 Balancing Product and Marketing Priorities 34:44 The Role of PMMs in Organizations 38:06 Building a Product Marketing Charter 44:16 Using Gartner Insights Where more to follow and connect with Rahim? Rahim Kaba LinkedIn  Gartner Time to Value Podcast Gartner for High Tech LinkedIn Page Free Gartner Webinar Recording: How Growth Organizations Source Critical PMM Skills Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50분
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B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.

정보

  • 제작진
    Gabriel Bujold, Eric Holland, Zach Roberts
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    46
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  • 저작권
    © 2024 - We're Not Marketers
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    We're Not Marketers

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