It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.
Key Smart Bidding topics discussed:
- Manual bidding vs. Smart Bidding for brand search campaigns
- Maximize Conversions bidding for new Google Ads campaigns
- Target impression share bid strategy: is it Smart?
Plus, be sure to stay tuned 'til the end of the episode to test your skills with a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode42
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get Smart Bidding on your side once and for all. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode42
Find Jyll on social media
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資訊
- 節目
- 頻率每週更新
- 發佈時間2024年11月14日 下午12:00 [UTC]
- 長度11 分鐘
- 季數2024
- 集數42
- 年齡分級兒少適宜