Windermere Coaching Minute

Windermere Coaching
Windermere Coaching Minute

The Windermere Coaching Minute podcast is a platform dedicated to inspiring and empowering real estate brokers to go above and beyond for their clients. Each episode highlights the qualities and practices of exceptional brokers who embody the core values of the Windermere brand. One of the key attributes emphasized in the podcast is the ability to push through difficult times. The real estate industry is not without its challenges, and the podcasts feature brokers who have demonstrated resilience, perseverance, and a unwavering commitment to their clients, even in the face of adversity.

  1. 30/12/2024

    Season 10 Episode #1. Mastering the Art of 'No': Empowering Real Estate Success Through Boundaries

    In this episode of the Windermere Coaching Minute, Michael and Stevi Fanning delve into the critical skill of saying no in the real estate industry. They explore the significance of maintaining professionalism, enhancing client relationships, and ultimately fostering a more successful business mindset. The discussion covers various scenarios where agents may need to assert boundaries while also providing insights on improving client interactions. Key Bullet Points: Importance of Saying No: Saying no is not just a rejection; it is a tool for maintaining professionalism in real estate. It sets clear expectations for both the agent and client, ensuring transparency. By confidently stating "no" when necessary, agents reinforce their boundaries, which helps build trust and a healthier working relationship with clients. It ultimately leads to better outcomes and more predictable business results. Reducing Commission Requests: When clients request a lower commission, they are often questioning the value of the service provided. Michael emphasizes the need for agents to articulate their unique value proposition convincingly, explaining the various expenses and efforts involved in the selling process (like marketing, staging, and negotiation). A well-structured system allows agents to communicate their worth effectively and mitigate these requests. Overpricing Listings: Selling a home at an inflated price can lead to significant risks. Stevi discusses how overpriced homes can lose a large percentage of interested buyers and become damaging marketing tools for other listings. It's crucial to educate sellers about the importance of pricing competitively. Agents should leverage tools like Comparative Market Analysis (CMA) to guide sellers to appropriate listing prices and diminish the risk of extended market times that diminish property appeal. Handling Low Offers: Clients sometimes suggest making offers well below listing prices, but this can hinder negotiations and damage relationships. The hosts explain how agents should have candid conversations with buyers about market conditions and the potential negative impacts of low offers on their credibility. They recommend using statistics, such as acceptance rates for lowball offers, to guide clients to make competitive offers that engage sellers positively. Buyer Broker Agreements: The importance of having signed Buyer Broker Agreements (BBAs) is underscored. Michael stresses that these agreements protect both the agent’s commission and the client's interests. By establishing these agreements, agents demonstrate professionalism and commitment, which can increase the likelihood of successful transactions. They advocate for clear dialog about these agreements, emphasizing how they ensure dedicated representation and confidentiality. Buyer's Readiness: Agents often encounter clients who wish to view properties without being ready to purchase. Michael encourages establishing a thorough buyer consultation process to distinguish between serious and curious buyers. They emphasize the value of determining buyer motivation through questions that gauge readiness, such as asking for a scale of 1 to 10 regarding their desire to purchase. By creating an educational experience and understanding client needs, agents can channel their energies into the most promising leads. Conclusion: Michael and Stevi emphasize the importance of clear communication and investing in personal development through coaching. They encourage listeners to engage in role play and practice strategies discussed in the podcast to enhance their effectiveness in the real estate market. Thank you for listening! If you find value in our discussions, please share, rate us, and send in any topics you’d like to hear in future episodes! Remember to be awesome and help someone today!

    55 min
  2. 09/12/2024

    Season 9 Episode #9. "Navigating Real Estate Conversations: Expert Tips to Answer 'How's the Market?'"

    Host: Michael Fanning Location: Power of You Event, Arizona Date: December 4-5, 2024 Hello everyone! This is Michael Fanning, and welcome to the Coaching Minute podcast. Today, I'm joined by a dynamic group of real estate professionals live from our Power of You event in Arizona. Let's meet our guests: Miles Turner Location: Riverside, California Affiliation: Windermere Tower Properties Experience: 20 years in real estate as a managing broker. Aaron Bloom Location: Eugene, Oregon Affiliation: Windermere Lane County Fun Fact: Home of the Ducks. Lisa McNally Location: Renton, Washington Affiliation: Windermere Specialty: Engaging real estate insights and market expertise. Stevie Fanning Location: Boise, Idaho Experience: 13 years in real estate with Windermere Coaching. Personal Note: Proud to share insights alongside my husband, Michael. In today’s episode, we discuss how to effectively respond to the age-old question: "How’s the market?" Our panel shares their strategies for navigating these conversations and offers tips on how to delve deeper into clients’ concerns and perceptions about the real estate market. Responding to "How's the market?" Use questions to gather more information: Avoid vague responses and instead focus on prompting a deeper dialogue. Understanding Client Concerns: Recognize that people may have varying perceptions of the market based on news and personal experiences. Clarify client intentions behind their questions. Preparing for Networking Events: Research local market statistics to engage intelligently in conversations. Be ready with interesting facts about nearby properties to enhance discussions. Addressing Common Pre-Listing Questions: Strategies to respond to inquiries such as "How long have you been in the business?" and "How many houses have you sold in this neighborhood?" Emphasize willingness to do thorough research despite limited experience in a specific area. Thank you for tuning in to this episode of the Coaching Minute podcast. We hope you found the insights shared by our panel valuable, especially as you navigate your own real estate conversations. If you enjoyed this episode, please share it and give us a rating! For questions or suggestions for future topics, feel free to reach out to me directly at fanning@windermere.com. Final Thoughts: Be awesome and help someone today! IntroductionSpeakers:Episode OverviewKey Discussion Points:Conclusion

    32 min
  3. 02/12/2024

    Season 9 Episode #8 Transformative Insights: Overcoming Doubt and Unlocking Potential in Real Estate in 2025.

    Show Notes: Welcome to another episode of the Windermere Coaching Minute. I’m your host, Michael Fanning, and today we’re diving into the realm of transformative insights that can help real estate professionals tackle challenges like imposter syndrome and unlock their true potential for the upcoming year. Today, we’ll reference three impactful books and their authors: "Manifest" by Roxy Nafausi – This book introduces concepts of visualization and affirmation to shape your mindset for success. "The Art of Possibility" by Dr. Ben Zander – Zander’s work encourages reframing perspectives and viewing challenges as opportunities for growth. "A Changed Mind" by David Bayer – This book focuses on the power of our interpretive mind, emotional meaning, and how to consciously respond to change. In this episode, we'll discuss how to confront the “what if” questions that can lead to self-doubt, drawing from the frameworks and insights provided by these authors. We’ll explore proactive strategies and mindset shifts that can empower you to face challenges confidently and transform your narrative in real estate. Key Topics: Understanding imposter syndrome and its impact on performance. David Bayer’s three pillars of mindset transformation. Roxy Nafausi’s visualization techniques and the power of affirmations. Dr. Ben Zander’s principles for reframing past experiences as valuable lessons. Practical action steps to cultivate a growth-oriented mindset and overcome self-doubt. Action Steps: Create a meaningful narrative that supports your success. Embrace the “what ifs” and transform them into opportunities for growth. Invest in your education and continuous learning. Develop a framework for emotional resilience amidst market fluctuations. Consider the value of coaching to stay accountable in your journey. Resources Mentioned: Books: “Manifest” by Roxy Nafausi, “The Art of Possibility” by Dr. Ben Zander, “A Changed Mind” by David Bayer. Windermere Professional Development: Business planning classes on December 16th and 17th; complimentary coaching calls available. Thank you for joining us today! If you’d like to reach out or have feedback and podcast ideas, please contact me at fanning@windermere.com. Don’t forget to share this podcast and give us a rating—it helps us spread the word! Stay empowered, stay curious, and remember—leaders don’t need titles. Your actions set the example for those around you. Make it a great day!

    33 min
  4. 04/11/2024

    Season 9 Episode #7 The Referral Business: Building Connections for Success

    Introduction: Welcome to the Windermere Coaching Minute! Today’s episode features an insightful conversation between host Michael Fanning and guest Marguerite Martin, a seasoned real estate professional with a unique approach to building a referral business. Key Takeaways: Marguerite's Background: In real estate since 2005 and transitioned to Windermere in 2011. Focused on referral business since 2011, with her last personal transaction occurring in May 2017. Specializes in aiding buyers, primarily in the Pierce County area, south of Seattle. Transition to Referral Business: Marguerite found success in referrals by initially choosing to work only with buyers and not listing properties. Developed a systematic approach to referring clients to qualified seller agents, ensuring a good match. Building Trust: Emphasizes the importance of establishing relationships with agents to ensure they meet client needs. Focuses on understanding both clients and agents to create effective matches. Consistent communication and updates are vital for maintaining referral relationships. Marketing Strategies: Utilizes various marketing methods to attract clients, including blogging, maintaining a strong online presence, and personalized outreach. Leverages her website, Move to Tacoma, as a resource for potential buyers relocating to the area. Advice for Aspiring Referral Agents: Start with a solid foundation of real estate knowledge and a database of contacts before transitioning to a referral-based business. It's crucial to vet agents and clients to enhance the chances of successful referrals. Cultivate relationships and provide value to both clients and agents for long-term success. Common Challenges: Overcoming skepticism from peers and clients about the effectiveness of a referral business model. Addressing potential issues if referred clients are not satisfied with the agents they are introduced to. Final Thoughts: Marguerite advocates for the importance of vetting both agents and clients to ensure good fits for long-lasting referrals. Reinforces that clients ultimately choose their agents, and maintaining relationships is key to ongoing success. Contact Information: If you'd like to connect with Marguerite Martin, you can find her on: For more insights and updates, visit her website: Move to Tacoma Closing Remarks: Thank you for tuning in to the Windermere Coaching Minute! Don’t forget to reach out to Marguerite for any referral inquiries or advice. If you enjoyed this episode, please let us know. Remember to be awesome and help somebody today!

    45 min
  5. 28/10/2024

    Season 9 Episode #6 Giving Back Through Real Estate: A Conversation with Dina Emmert of Bozeman, Montana

    Episode Title: Giving Back Through Real Estate: A Conversation with Dina Emmert of Bozeman, Montana Host: Michael Fanning Guest: Dina Emmert Episode Summary: In this exciting episode of Windermere Coaching Minutes, host Michael Fanning talks with Dina Emmert, a dedicated real estate agent from Bozeman, Montana. They discuss Dina's innovative approach to real estate, which not only focuses on transactions but also emphasizes giving back to the community. Dina shares insights into her team's commitment to supporting local nonprofits through their transactions and how they encourage clients to participate in charitable giving. The episode explores the impact of their contributions, the importance of community connections, and tips for other agents looking to integrate giving into their business practices. Key Highlights: Introduction to Dina Emmert and her real estate team. Overview of the Bozeman real estate market. Discussion of the Windermere Foundation and its role in community giving. Details on how Dina’s team donates $250 from each transaction to a nonprofit of the client's choice. Examples of nonprofits supported and the community's response to their efforts. The importance of storytelling in real estate and giving back. How real estate agents can incorporate philanthropy into their businesses. Insights into their holiday tradition involving Santa Claus and community outreach. Contact Information: To connect with Dina and learn more about her team's philanthropic efforts or inquire about their processes, you can reach her at: Phone: 406-580-7029 Email: dina@windermere.com Thank you for tuning in! If you enjoyed this episode, please share it with someone who might benefit from it and consider leaving us a rating. Remember: Be awesome and help somebody! Make it a great day!

    23 min
  6. 30/09/2024

    Season 9 episode #5 Building Connections: Transforming Your Real Estate Business Through Genuine Relationships.

    In this episode of Windermere Coaching Minutes, host Michael Fanning shares effective strategies to ramp up your real estate business during the last three months of 2024 and set a strong foundation for 2025. Drawing from the Ninja Selling philosophy, Michael discusses how prioritizing genuine relationships over transactions can lead to significant long-term success. He emphasizes the value of consistent communication through phone calls and handwritten notes, as well as the importance of face-to-face interactions in building trust and rapport with clients. Ninja Selling Philosophy: Emphasizes the importance of relationship building in real estate. Encourages a focus on genuine connections rather than solely closing transactions. Accountability Audit: Assess how well you are currently engaging with your sphere of influence. Communication Strategies: Commit to making 25 phone calls and 25 face-to-face interactions each week. Use “touchpoint” calls to check in on personal updates without a sales agenda. Importance of Face-to-Face Meetings: Enhance trust and rapport through in-person interactions over digital communication. Art of Handwritten Notes: Send at least 10 personalized handwritten notes each week to reinforce relationships. Recognize the emotional impact of expressing gratitude through written communication. Tips for Implementation: Set aside time each week for calls and handwritten notes. Use conversations to learn about your clients and plan next steps. Ninja Selling by Larry Kendall: A guide to building genuine relationships and maximizing success in real estate. Link to Purchase Give and Take by Adam Grant: Explores the dynamics of giving and taking in professional relationships and how givers tend to succeed in the long run. Link to Purchase If you want to reach out to Michael Fanning, you can contact him at:Email: fanning@windermere.com Thank you for listening, and remember to be awesome and help somebody—make it a great day! Key Points Discussed:Recommended Reading:Contact Information:

    19 min
  7. 23/09/2024

    Season 9 Episode #4. "Navigating Real Estate Success: The Power of Staying in Your Lane"

    Episode Title: Staying in Your Lane: Real Estate Insights for Success Host: Michael FanningGuest Speaker: Kristen Stavros In this episode of Windermere Coaching Minutes, host Michael Fanning engages with Kristen Stavros, a real estate agent with over a decade of experience. Kristen shares insights on the significance of "staying in your lane" as a real estate professional, particularly in specialized markets with unique challenges. Michael introduces Kristen Stavros, highlighting her 10 years of experience in real estate. Kristen shares her journey into the industry, emphasizing the importance of family and community in her work. Kristen discusses the complexities of specialized markets and the need for local knowledge. She explains that understanding the logistics, regulations, and market dynamics is vital for success. A core theme of the episode is the importance of specialization. Kristen emphasizes that agents should operate in areas where they are knowledgeable to provide better service and maintain client trust. Michael presents scenarios where agents may attempt to manage transactions outside their expertise. Kristen stresses the importance of referring clients to specialized realtors to ensure they receive the best guidance. Kristen talks about the value of establishing mutual referral relationships. By sharing knowledge and supporting fellow agents, professionals can create a stronger network and generate more referrals. Kristen highlights the risks of misrepresenting expertise, which can damage reputations and lead to client dissatisfaction. She shares examples of potential pitfalls that can arise from operating outside one’s area of specialization. The episode emphasizes that consistency in service builds trust. Kristen encourages new agents to seek mentorship and support from seasoned professionals to strengthen their knowledge and relationships. For listeners interested in reaching out to Kristen Stavros, you can find her on: Instagram: @KristenOnWhidbey Website: StavrosHomes.com If you’d like to connect with host Michael Fanning: Email: fanning@windermere.com Audience Engagement:Listeners are encouraged to share this episode with colleagues and friends. If you enjoyed it, please leave a rating and your feedback!

    30 min
  8. 03/09/2024

    Season 9 Episode #2. 0-50-2: The Secret Formula to Skyrocket Your Real Estate Success in Just 4 Months

    Here are podcast show notes for the content provided: Title: The Power of Consistency: Transform Your Real Estate Business in 4 Months Host: Michael Fanning, Windermere Coaching Contact: fanning@windermere.com Episode Summary: Michael Fanning discusses a powerful strategy to boost your real estate business in the last four months of 2024 using the "10-50-2" approach. He emphasizes the importance of consistency and breaks down three key areas that can significantly impact your business. Key Points: 1. Handwritten Notes (10 per week): - Write 10 personal notes weekly (2 per day, 5 days a week) - Focus on thank you, congratulations, and "thinking of you" notes - Handwritten notes stand out in the digital age and show personal attention 2. Live Interactions (50 per week): - Engage in 50 real-time communications weekly (phone, video chat, or in-person) - Use the FORD method: Family, Occupation, Recreation, Dreams - Follow the 3-3-3 rule for follow-ups: 3 days, 3 weeks, 3 months 3. Property Reviews (2 per week): - Conduct 2 simple real estate reviews weekly - Use the Windermere Present tool template - Include the "5 magic questions" to spark conversation Additional Tips: - Consistency is key - maintain efforts even during traditionally slow periods - Track interactions and take notes using the Close app - Set aside dedicated time for each activity to ensure completion Challenge: Commit to the 10-50-2 approach for the next four months. By the end of 2024, you'll have: - 160 personal notes - 800 meaningful interactions - 32 property reviews Share your success stories on Instagram using #Windermere10502 for a chance to be featured on future episodes. For more information or personalized coaching, visit windermerecoaching.com or contact Michael Fanning directly at fanning@windermere.com.

    18 min
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The Windermere Coaching Minute podcast is a platform dedicated to inspiring and empowering real estate brokers to go above and beyond for their clients. Each episode highlights the qualities and practices of exceptional brokers who embody the core values of the Windermere brand. One of the key attributes emphasized in the podcast is the ability to push through difficult times. The real estate industry is not without its challenges, and the podcasts feature brokers who have demonstrated resilience, perseverance, and a unwavering commitment to their clients, even in the face of adversity.

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