Wine Is Not Getting Traction With Younger Consumers

Adam, Joanna, and Zach unpack the 2023 Silicon Valley Bank Wine Industry Report, and discuss how wine's struggles to attract younger consumers have only deepened, as the industry as a whole does not properly market to Millennials and Gen Zers even as they face much wider competition in the beverage alcohol space. Plus, a conversation about home espresso machines. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Turmeric Lattes at home (using his Breville Barista Express)

Joanna is drinking: Macvin du Jura

Adam is drinking: G.D. Vajra Ravera Barolo

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