WINNING AT SELLING

Scott Plum and Bill Hellkamp
  • 4.6 (118)
  • MANAGEMENT
  • UPDATED WEEKLY

Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott "Professor Plum." This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude. Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results.

  1. Nov 2025 - Special Guest Dr. Chris Croner

    4D AGO

    Nov 2025 - Special Guest Dr. Chris Croner

    Few business challenges are more painful than hiring a salesperson who interviews well but fails to deliver. A poor producer can cost your company six to seven figures annually in salary, training, lost customers, and missed opportunities. While most sales leaders say they want reps with "fire in the belly," few know how to identify it reliably. In this episode, we reveal the proven, scientific formula: the three non-teachable traits that define top Hunter salespeople. You'll learn how to spot these traits in your candidates before hiring — so you can build a team of true producers, not pretenders. So, pay heed as Scott and I welcome author and researcher Dr. Chris Croner to reveal how you will Never Hire a Bad Salesperson Again on Episode 693 of the Winning at Selling podcast. SalesDrive - https://salesdrive.info/ Offerings Page - https://mnsales.com/offers Keystone Club Class - https://mnsales.com/keystone/ Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    33 min
  2. Nov 2025 - How to Close on the First Appointment - Part 1 of 2

    OCT 29

    Nov 2025 - How to Close on the First Appointment - Part 1 of 2

    Most salespeople are trained to build rapport, gather information, and follow up later. But what if your prospect is ready today? In service-based, in-home sales (home- improvement, senior care, children's services, etc.) the best close might happen on the first visit.  Do you want to be strong in influencing or persistent in follow-up to make a sale? Join Bill and me as we break down How to Close on the First Appointment by building curiosity and interest, defining the buying criteria, uncovering motivation and creating urgency to close the deal with confidence on Episode 692 of the Winning at Selling Podcast. 7 Ways to Close on the First Appointment Handout: Click here Keystone Club Class - https://mnsales.com/keystone/ Offerings Page - https://mnsales.com/offers Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    29 min
  3. Oct 2025 - Creative B2B Prospecting Ideas

    OCT 23

    Oct 2025 - Creative B2B Prospecting Ideas

    One of the most crucial and creative aspects of selling is developing new customers. It is also what separates the farmers from the hunters. Unfortunately, in the current business climate it seems more difficult than ever to find and connect with your ideal client. But there are some strategies you can use. So, dust off that prospecting list as Scott and I put a stamp on Creative B2B Prospecting Ideas and other novel nuggets on Episode 691 of the Winning at Selling podcast. Handout: Click here Keystone Club Class - https://mnsales.com/keystone/ Offerings Page - https://mnsales.com/offers Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    35 min
  4. Oct 2025 - Special Guest Bob Freytag

    OCT 15

    Oct 2025 - Special Guest Bob Freytag

    Most companies stumble when launching something new—not because the idea is bad, but because they treat the launch like a one-time event instead of a repeatable discipline. Whether it's a product, service, or strategic initiative, success depends on more than development—it hinges on execution. In this episode, we'll explore why so many launches fall short, why launch success matters, and how a few proven best practices can flip the odds in your favor.  Keep your powder dry and your eyes up as you join Bill and me for Launching Best Practices to Help You Win on Episode 690 of the Winning at Selling Podcast. Bob Freytag's company - IntroWorks - https://intro.works/ Keystone Club Class - https://mnsales.com/keystone/ Offerings Page - https://mnsales.com/offers Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    37 min

  5. OCT 9

    Oct 2025 - Handling Rejection Like a Pro

    Rejection sucks! At least that how I've always seen it. But others that I've worked with don't seem to get affected by it. As a matter of fact it seems to get a fire lit under them. So, what's the difference in our responses and how can we all get better at dealing with rejection Grab your smiley face buttons as Scott and I wrestle with Handling Rejection Like a Pro on Episode 689 of the Winning at Selling podcast. Keystone Club Class - https://mnsales.com/keystone/ Offerings Page - https://mnsales.com/offers Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    30 min

  6. OCT 2

    Oct 2025 - Seven Tips to Goal Setting

    We often celebrate outcomes — the closed deal, the big win, the promotion. But what if the way we got there says more about us than the result itself? Today, we'll explore why the means — the process, the behaviors, the discipline — matter just as much as, if not more than, the ends. So, put on your party hats as Bill and I explore Seven Tips to Goal Setting and other persnickety perceptions on Episode 688 of the Winning at Selling Podcast. Keystone Club Class - https://mnsales.com/keystone/ Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    42 min

  7. SEP 25

    Sept 2025 - Special Guest Frank Cespedes

    You've seen the picture of a bridge being constructed where the two side are supposed to meet and they don't! Well, that is what misalignment looks like. In most firms, the sales function is the largest lever for executing strategy—yet it's often misaligned with the choices leaders say they've made. Fixing that gap is crucial for organizational success. So, get yourself straight as Scott and I welcome author and lecturer Frank Cespedes to discuss his book Aligning Strategy and Sales on Episode 687 of the Winning at Selling podcast. Keystone Club Class - https://mnsales.com/keystone/ Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    33 min

  8. SEP 18

    Sept 2025 - Leave Your Mother on The Bus

    We all carry voices from our past into our present—from our parents, the pastor from Sunday, the last prospect who brushed us off, the customer who complained about delivery, even our boss reminding us about our quota. They echo in the back of our minds and distract us from the person sitting right in front of us, now.  The problem is, those voices always seem to show up when we're trying to prospect, sell, lead, or negotiate. With so many invisible passengers riding along, it feels like we need a bus just to carry them all. The real question is this: Are you going to let these pesky little voices - keep driving your future—or is it time to leave them on the bus, including your mother? Pull over, step off, and join Bill and me as we explore Leave Your Mother on the Bus and other meandering meditations on Episode 686 of the Winning at Selling Podcast. BLOG: https://mnsales.com/leave-your-mother-on-the-bus/ Keystone Club Class - https://mnsales.com/keystone/ Current book – The Power of Purpose by Mitch Larson https://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1  Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

    32 min
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4.6
out of 5
118 Ratings

About

Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott "Professor Plum." This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant techniques, overcoming conceptual barriers, applying proactive and productive behaviors and projecting a positive attitude. Whether you are defending first place in the market or dedicated to fighting for first place, each episode will deliver proven advice you can apply that day to improve your sales results.

Information

  • Creator
    Scott Plum and Bill Hellkamp
  • Years Active
    2011 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © mnsales.com
  • Show Website
    WINNING AT SELLING

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