Winning with Your Big Bets with ABM - A Conversation with Marta George

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Marta George, Head of EMEA ABM at Ping Identity, joined Eric Gruber and Kristina Jaramillo on the ABM Done Right Podcast to discuss the change management that needed to happen for them to win with their big bets, what their 1:few and 1:1 ABM program look like for their big bets and how they select their big bets. 

She also talked about the need to scale back to scale up the impact you have on revenue with your big bets.