Wisenetix Podcast

Wisenetix
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Wisenetix Podcast

In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.

  1. Sebastian Marten: Strategic Agri-Innovation | Ep. 64

    قبل يوم واحد

    Sebastian Marten: Strategic Agri-Innovation | Ep. 64

    Hello there! In this episode of the Wisenetix Podcast, Sebastian Marten from Adisseo shares insights on creating resilient, sustainable strategies for the agriculture industry. Marten discusses ways to align global market demands with tailored regional solutions, find the right balance between sustainability and performance, and encourage collaboration across different sectors. Get a glimpse into the changing landscape of agriculture and digital marketing. Tune in to explore new advancements in agricultural business practices! "Effective strategies in agriculture mean simplifying complexity for stakeholder engagement and long-term success." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastian Marten, Executive Director of Adisseo’s Strategic Business Unit Specialties, brings over 20 years of expertise in agriculture and business transformation. With an MBA from the University of Münster and further studies at IMD and INSEAD, Marten’s leadership focuses on sustainable and impactful growth in agriculture. What will you learn:  (00:00) Highlight(00:43) Introduction(05:31) Business strategy principles(06:59) Simplifying complex markets(11:18) Global consumer trends(13:51) Nutrition and health focus(25:06) Sustainability vs. productivity(29:35) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    ٣٥ من الدقائق
  2. Chris Mateo: Bridging Technical Skills and Business | Ep. 63

    ١٢ جمادى الأولى

    Chris Mateo: Bridging Technical Skills and Business | Ep. 63

    Hello there! In this special rerun of the Wisenetix Podcast, we bring back a conversation with Chris Mateo, Vice President of Sales and Nutrition Consulting at Standard Nutrition Services. With over 20 years of experience in agriculture, Chris offers valuable insights on navigating the shift between technical, commercial, and management roles. He highlights the crucial role a technical background plays in shaping business strategy and shares how adjusting to different market environments influences leadership in the agriculture industry. Don’t miss out on practical advice for advancing your career in agriculture and marketing. Available now on all major platforms! "Work and life experiences are crucial building blocks of career progression. Embracing mistakes and navigating diverse relationships fuel our growth." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Christopher Mateo holds a Doctor of Veterinary Medicine (DVM) and a Ph.D. in Animal Sciences from South Dakota State University, with a Master's in Animal Science from the University of the Philippines Los Baños. With over 20 years of experience, he has held leadership roles in the feed, animal health, and nutrition industries. Currently, as VP of Sales and Nutrition Consulting at Standard Nutrition, Chris leverages his expertise to provide impactful solutions. What will you learn:  (00:00) Highlight(00:37) Introduction(03:38) Career achievements(06:46) Role transitions(10:40) Technical knowledge application(14:22) Technical vs. sales(19:54) Managing different markets(35:07) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    ٤٤ من الدقائق
  3. Amos Petersen: AI in Farming Solutions | Ep. 62

    ٥ جمادى الأولى

    Amos Petersen: AI in Farming Solutions | Ep. 62

    Hello there! In this episode of the Wisenetix Podcast, Amos Petersen, CEO of FarrPro, talks about the future of agriculture and the growing connection between technology and farming. Petersen offers valuable insights into how artificial intelligence (AI) and data are playing an increasingly important role in improving both animal health and farm productivity. With an emphasis on sustainability in the pork industry, he explains how generative AI and monitoring systems are changing the way farms operate. Tune in to discover how technology is reshaping both agriculture and business! "We can monitor animal health 24/7, predict lameness early, and improve outcomes through AI-powered monitoring systems." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Amos Petersen is the Founder and CEO of FarrPro and AIPEX, specializing in AgTech and Generative AI systems. With a Bachelor’s in Economics and Electrical Engineering from the University of Iowa, he designs AI solutions that improve animal health and welfare in the agriculture sector. Amos’s work with FarrPro aims to sustainably enhance farm productivity through innovative digital health systems. What will you learn:  (00:00) Highlight(00:28) Introduction(05:36) AI in agriculture(09:51) Farming technology challenges(12:36) Monitoring animal behavior(18:46) Preventive health system(29:50) Future of animal monitoring(34:51) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    ٣٩ من الدقائق
  4. Kate Chamberlin: How to Simplify Complex Ideas | Ep. 61

    ٢٨ ربيع الآخر

    Kate Chamberlin: How to Simplify Complex Ideas | Ep. 61

    Hello there! In this episode of the Wisenetix Podcast, Kate Chamberlin, Business Development Manager at AgSource, talks about the importance of strong communication in the agriculture and marketing sectors. She shares her journey from animal science to business development and highlights the key communication skills that help her connect with both internal teams and external partners. Don’t miss her insights on how clear, purposeful communication can help drive success in the agriculture industry. Catch the episode now on all major platforms! "Pitching an idea effectively is critical. Without communication, even the best technical knowledge can’t move forward." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Kate Chamberlin holds an MBA in Business, Management, and Marketing from Western Michigan University and a Bachelor's in Animal Sciences from Michigan State University. With a diverse background spanning dairy nutrition and business analytics, she now leads business development at AgSource. Kate’s experience across multiple roles in the agriculture industry makes her a standout professional. What will you learn:  (00:00) Highlight(00:24) Introduction(03:18) Importance of networking(04:43) Business development(05:43) Simplifying complex ideas(09:17) Communication for success(17:36) Storytelling in business(28:20) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    ٣٢ من الدقائق
  5. Justin Whitley: Patented Technology in Agriculture | Ep. 60

    ٢١ ربيع الآخر

    Justin Whitley: Patented Technology in Agriculture | Ep. 60

    Hello there! In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and management, has influenced his flexible leadership approach. Catch the episode on major platforms for actionable strategies and valuable business insights. “Having a patented product is a game changer. It’s both exclusive and effective, which makes it easier to sell.” 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Justin Whitley, CEO of Drylet Inc., brings a wealth of experience from his extensive career in the agriculture and livestock industries. With a Master of Science in Animal Science from North Carolina State University, Justin has transitioned through various leadership roles, emphasizing adaptability and innovation. His focus at Drylet Inc. includes expanding the company’s verticals into natural gas and waste management. What will you learn:  (00:00) Highlight(00:28) Introduction(01:46) From sales to CEO(08:43) Multiple business verticals(10:18) Patented products(11:36) Proactive & reactive leadership(19:28) Adapting to diverse industries(25:32) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    ٢٨ من الدقائق
  6. Bryce Van Dyken: Building Strong Customer Relationships | Ep. 59

    ١٤ ربيع الآخر

    Bryce Van Dyken: Building Strong Customer Relationships | Ep. 59

    Hello there! In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms! "Many customers don’t just want a product; they want a relationship where their needs are understood and met." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Bryce Van Dyken holds the position of Regional Sales Executive at AHB Biotechnology, focusing on developing the biotechnology market in the U.S. Midwest. With a background in business development from companies like SearchOne and Jarvis Cole, Bryce leverages strategic management skills to drive sales and client relationships. He holds a passion for agriculture, rooted in his upbringing in Iowa, and brings innovative sales strategies to the industry. What will you learn:  (00:00) Highlight(00:31) Introduction(03:00) Building customer relationships(06:06) Market research and strategy(08:23) Managing traders and distributors(20:00) Challenges in U.S. agribusiness(27:54) Establishing brand awareness(29:18) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: Wisenetix Instagram: Wisenetix LinkedIn:  Wisenetix

    ٣٣ من الدقائق
  7. Dori Kralj: Strategic Agriculture Marketing | Ep. 58

    ٧ ربيع الآخر

    Dori Kralj: Strategic Agriculture Marketing | Ep. 58

    Hello there! In this episode of The Wisenetix Podcast, Dori Kralj from MSD Animal Health talks about the key marketing strategies driving the agriculture industry today. With her deep experience in the field, Dori offers valuable insights on how to launch successful products, connect with swine producers, and use technical content to build brand credibility. Don't miss out on practical tips to boost your marketing efforts in agriculture. Catch the episode on all major platforms! "Technical content plays a pivotal role in providing data-backed confidence to veterinarians and other decision-makers when considering new agricultural products." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dori Kralj holds a Master of Business Administration and a Bachelor's degree in Animal Science from Iowa State University. She is a seasoned marketing professional with experience in managing marketing strategies and product launches in the agricultural and animal health industries. Currently a Marketing Specialist at MSD Animal Health, Dori leverages her expertise to develop impactful marketing campaigns. What will you learn:  (00:00) Highlight(00:28) Introduction(07:13) Key career achievements(10:58) Entering the marketing field(15:13) Launching products(18:48) Leadership in marketing(23:38) Lessons learned(28:48) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    ٣١ من الدقائق
  8. Antonia Tacconi: Balancing Product Portfolios | Ep. 57

    ٣٠ ربيع الأول

    Antonia Tacconi: Balancing Product Portfolios | Ep. 57

    Hello there! In this episode of the Wisenetix Podcast, Antonia Tacconi, Global Portfolio Manager in Animal Nutrition, offers her perspective on the changing landscape of product management within the agriculture and animal nutrition industries. She talks about the challenges of balancing technical, marketing, and sales efforts within a portfolio, the significance of staying attuned to market trends, and the essential role of innovation in addressing industry needs. Tune in to discover how product managers tackle these complexities in agriculture and nutrition. Listen now on your preferred platform! "We need to understand not only our direct customers but also consumer trends, as they will shape the future of our industry." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Antonia Tacconi holds an MSc in Food Science and Technology from the University of Natural Resources and Life Sciences, Vienna, and a PhD in Bioanalytics. She is currently the Global Portfolio Manager for Animal Nutrition at Perstorp Group. With over a decade of experience in product management across various roles, she brings valuable perspectives on innovation and market dynamics in agriculture. What will you learn:  (00:00) Highlight(00:25) Introduction(04:23) Key experiences(09:51) Product vs. portfolio(12:49) Product management(19:25) Innovation and feedback(28:31) Future trends(38:17) Final Questions Are you ready to unleash the podcasting potential of your company? 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: @wisenetix LinkedIn:  Wisenetix

    ٤١ من الدقائق
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In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.

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