Wizards of Ecom

Carlos Alvarez
Wizards of Ecom

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

  1. #387 - Branding, Light Sabers, and Product Development

    HACE 2 DÍAS

    #387 - Branding, Light Sabers, and Product Development

    In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out) Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.  I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace. In This Episode: [00:15] Introducing Ian Peterman [03:35] Back story of how Ian got into branding. [06:40] Learning computer aided design programs [08:00] The designing process. [16:00] Star Wars and stuffs [24:00] Step by step through branding [34:40] Trademark, Intellectual Property                                 Guest Links and References: Website/Podcast: https://petermanfirm.com/ Linkedin : https://www.linkedin.com/in/ianpeterman/ Youtube : https://www.youtube.com/c/ConsciousDesign/   Book Reference: Lord of The Rings by JRR Tolkien   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    44 min
  2. #385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax

    HACE 4 DÍAS

    #385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax

    In this episode of Wizards of Ecom Podcast is an episode that I’d say gets us started again after quite a long time and moving hiatus, our guest Cody Lynn the founder of Shovelwax, shares his inspiring journey of starting his business from scratch after getting into an accident and growing it into a thriving enterprise.   Listeners will learn about the challenges and triumphs Cody faced along the way, as well as the secrets to his innovative approach to e-commerce. Tune in to discover the fascinating story behind Shovelwax and gain valuable insights into the world of Ecom.   In This Episode: [00:40] Introduction to guest [03:12] Before Shovelwax [07:55] Hurt from snow. [16:20] 3D printer for molds. [23:00] Which brings more, Brick in mortar or Ecom? [24:40] Knowing what to do. [28:30] Will you do everything differently? [31:45] What ecom sells more? [34:20] Seasonal brand.   Guest Links and References: Website: https://www.shovelwax.com/ Email: cody@shovelwax.com Instagram: https://www.instagram.com/shovelwax/ Linkedin profile: https://www.linkedin.com/in/cody-lynn-b340972b3/ Youtube channel: https://www.youtube.com/channel/UCry3VRcfl64TVCFXabk8ksA   Book References: Don’t Panic by Neil Gaiman   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    50 min
  3. #386 - SellerPulse Listing Alerts - Knowing Is Half The Battle

    HACE 4 DÍAS

    #386 - SellerPulse Listing Alerts - Knowing Is Half The Battle

    In this episode of our podcast, I sat down with Jay Legarde from SellerPulse to talk about the importance of listing alerts and why their software is essential for any online seller. We discussed the various types of listing alerts that sellers should be aware of, such as price changes, out-of-stock notifications, fees, buy box, reviews and more.  Jay emphasized the need for sellers to stay informed and proactive in monitoring their listings in order to maintain a competitive edge in the marketplace. We also delved into the benefits of using SellerPulse's software, which provides real-time monitoring and customizable alerts to help sellers stay on top of their listings.  Overall, our conversation highlighted the significance of staying alert and utilizing tools like SellerPulse to optimize sales and success in the online selling world. In This Episode: [00:15] Introducing Jay Legarde of SellerPulse [02:25] Q4 [03:20] What are the changes? Alerts? [19:20] Could you do it yourself? [25:45] Boy box. [27:10] Feedbacks / reviews [28:10] Fees [36:30] Things happening and to look out. Guest Links and References: Website: http://ecomengine.com Linkedin profile: https://www.linkedin.com/in/jlagarde/ Youtube channel: https://www.youtube.com/@eComEngine/featured   Book References: Aristotle’s Nicomachean Ethics   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    44 min
  4. #383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang

    16 SEPT

    #383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang

    On today's episode, we were joined by none other than the CMO of Alibaba and we are going to talk about some new and amazing opportunities Alibaba released, some tips for making the most out of the platform, and how AI is impacting Alibaba.   Liz discussed and shared her expertise on how to effectively utilize Alibaba’s platform to source for potential products specially for new Amazon sellers looking to navigate the platform.   She also shared the new features of Alibaba to be launched soon and what to expect from it. I hope this episode gives you valuable insight and actionable tips to help you grow your business with Alibaba.   In This Episode: [00:13] Intro to guest, Liz Wang, CMO of Alibaba. [01:40] Co-create takeaways. [08:45] Being the CMO of Alibaba. [14:35] Alibaba features to expect. [17:25] Amazon sellers need that they’ll find on Alibaba. [21:00] Launch of the new Alibaba features.   Guest Links and References: LinkedIn: https://cn.linkedin.com/in/liz-wang   Book Reference: Harry Potter by JK Rowling   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    23 min
  5. #381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes

    12 AGO

    #381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes

    On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad.     The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same.   Ricky walks us through the process of getting into other platforms and marketplaces beyond Amazon. You’ll learn opportunities of diversifying sales channels and gaining visibility in different marketplaces.  If you are interested in retail, Ricky offered practical advice and tips and suggestions, so tune in.   In This Episode: [00:15] Introducing Ricky Valdez of Creations by Nathalie. [04:00] Goal of the episode. [05:00] Starting Amazon. [09:19] Motivation on branching out to other platforms. [15:00] Range Me process. [26:30] The process and sales after getting into another marketplace. [28:00] Pinching the brand. [34:00] Network and asking for favors. [39:00] Being a distributor. [41:00] Why you should try Range Me and recommendations.   Guest Links and References: Website: https://creationsbynathalie.com/ Email: ricky@creationsbynathalie.com LinkedIn: https://www.linkedin.com/in/ricardovaldes/ RangMe: https://www.rangeme.com/   Book Reference: How to Win Friends and Influence People by Dale Carnegie   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    48 min
  6. #380 - Amazon Influencer Program Brand Deals Strategies

    22 JUL

    #380 - Amazon Influencer Program Brand Deals Strategies

    On Today's episode, we have James and Kyle of Prime Commission Club, two savvy, long time Amazon Sellers who discovered amazing success in the Amazon Influencer program and continue to scale while also teaching others how to unlock the same type of financial freedom with a very robust course which we will have details on at the end of this episode.    James and Kyle shared insights and strategies on how to secure brand deals through Amazon Influencer Program including building strong personal brand, leveraging your audience and negotiating fair compensation for paid contents. My conversation with them provided valuable tips and advice for influencers looking to monetize their online presence though AIP.   In This Episode: [00:15] Introducing James and Kyle [02:10] Their background and how they met [05:00] How they deal with short-term rental [09:30] Brand Deals [13:40] Walkthrough [22:50] Creator connect process. [25:35] Assets [30:50] Reaching out to brands. [38:50] Hours spent doing content. Guest Links and References: Website: https://primecommissionclub.mykajabi.com/landing-page-001 Instagram: www.instagram.com/thrivewithmurphy https://www.instagram.com/jamesschneiderofficial/   Book References: The Compound Effect by Darren Hardy Rich Dad Poor Dad by Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    42 min
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Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

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