Worth Every Penny Joycast Sarah Petty

Have you ever felt like throwing in the towel on your photography career?  
  Maybe you’re struggling with: 
  Feeling like you’ve tried everything and still not finding right-fit clients
Working all hours of the day and losing the time freedom you set out to create
Being endlessly busy but unable to outsource or hire an employee
  My guest today, Angela Hopper Lee, was in the same boat. 
  Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her business. 
  Thankfully, that’s when she found us. Just a short while later, she owned her time again AND was averaging $3,000 an order! 
  So if you want to learn how to stand out in a sea of competition and sell your photography as a shy introvert, hit play and get ready to feel inspired! 
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-210
SHOW TRANSCRIPT: 
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals 
YOUTUBE:
Check out my latest how to videos: 
https://www.youtube.com/c/thejoyofmarketing 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever wondered if you’re ready to start CHARGING for your photography? 
 
Maybe it feels too good to be true that you could make money doing something you love… 
 
Or maybe you worry that you’re not good enough to start making money…  
 
In this episode, I share eight ways to tell if you’re ready to start charging for your photography. 
 
I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you). 
 
When I was deciding to charge (and how much to charge) for my photography, my mind was filled with “what if?” questions like:  
 
What if I’m not good enough yet?  
What if she doesn’t like them? 
What if I charge too much? 
 
But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).  
 
So if you want to start charging for your photography but you’re not sure where to start, hit play and get ready to feel confident about your decision! 
 
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-209
SHOW TRANSCRIPT: 
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals 
YOUTUBE:
Check out my latest how to videos: 
https://www.youtube.com/c/thejoyofmarketing 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever felt like you needed to conform to what everyone else is doing in business? 
  Maybe you’ve seen digital files grow in popularity and considered switching or moving to a hybrid model.
  When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether. 
  In this episode, she shares how she took action to find JOY in her business again, focused on quality over quantity, and went all-in on the boutique business model. 
  She also gives us the full story of how she was able to serve 20 high school senior clients FULLY last year, rather than churn through 75 as she had in previous years). 
  If you’ve ever felt like you need to do what everyone else is doing in business, sit back, hit play, and get ready to be inspired to stick to your own path!  
  Hit play here. 
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-208
SHOW TRANSCRIPT: 
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals 
YOUTUBE:
Check out my latest how to videos: 
https://www.youtube.com/c/thejoyofmarketing 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on? 
  When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California. 
  In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business. 
  She also gives us the full story of how she landed her first paying client… who went on to order $17,000 worth of photography products (and still keeps in touch with her today)! 
  If you’ve ever felt like your family life or busy schedule is standing in the way of your photography business goals, grab a cup of your favorite beverage, hit play, and get ready to be inspired by Liza’s story. 
  Hit play here.
  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-207
SHOW TRANSCRIPT: 
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals 
YOUTUBE:
Check out my latest how to videos: 
https://www.youtube.com/c/thejoyofmarketing 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Did you know about the tax benefits you have access to if you have a business?
It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business,
I’ve got you covered.
In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, equipment, furniture, and so much more is applicable to tax concessions.
So grab a cup of your favorite beverage and pop open a Google doc -- because you’re definitely going to want to take notes for this one.
Hit play here
 
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-206
SHOW TRANSCRIPT: 
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals 
YOUTUBE:
Check out my latest how to videos: 
https://www.youtube.com/c/thejoyofmarketing 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera? 
  I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee. 
  Fast forward today, Anna-Marie has a 6-figure business doing what she loves. 
  If you worry that you may lack the confidence, people skills, and a huge network to build a successful business…
  Pop in your earbuds to learn how Anna-Marie got her first client, persevered in spite of a physical injury and how she creates a deep connection with all her clients. 
  Hit play here. 
  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
 https://photographybusinessinstitute.com/podcast/episode-205
SHOW TRANSCRIPT: 
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals 
YOUTUBE:
Check out my latest how to videos: 
https://www.youtube.com/c/thejoyofmarketing 
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756