Write with empathy, connect with your audience: the CNECT Editing Code

The CNECT code helps remind us to apply empathy when creating our communication, to think in terms of, "Hey, what does my audience need?" That's the information that goes in. "How will they best receive it?" That goes to choosing appropriate words, structures, and metaphors—different for a project manager than a marketing executive. 

The language we use and how it's written should connect with the target audience. It should show our readers the information they need in a way that is easiest for them to consume.

Join OSPeas Christine Buehler, Chris Fenwick, Felicity Brand, and Jeffrey A. "jam" McGuire for this quick, helpful podcast about decoding communication that connects.

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
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