11 min

Writing an Engaging Conference Agenda Producing Success: The Conference Producer's Podcast

    • Business

Writing an Engaging Conference Agenda Music: Don't Be a Fool by Daddy Stingray

Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts.

A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry
• Benefit drivin’ – remember WIFFM, and spell out the benefits
• Be specific – allow people to create a concrete image in their head of what’s being discussed
• Pithy titles, dense descriptions
• Use value words
• Tune in to hear why the agenda is the McGuffin of the conference process!

Writing an Engaging Conference Agenda Music: Don't Be a Fool by Daddy Stingray

Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts.

A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry
• Benefit drivin’ – remember WIFFM, and spell out the benefits
• Be specific – allow people to create a concrete image in their head of what’s being discussed
• Pithy titles, dense descriptions
• Use value words
• Tune in to hear why the agenda is the McGuffin of the conference process!

11 min

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