Writing an Engaging Conference Agenda

Writing an Engaging Conference Agenda Music: Don't Be a Fool by Daddy Stingray Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts. A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry • Benefit drivin’ – remember WIFFM, and spell out the benefits • Be specific – allow people to create a concrete image in their head of what’s being discussed • Pithy titles, dense descriptions • Use value words • Tune in to hear why the agenda is the McGuffin of the conference process!