18 episodes

Learning about how digital technology changes our reality.

XReality: Digital Transformation Dominique Wu

    • Technology

Learning about how digital technology changes our reality.

    Gamification Of Learning And Instruction

    Gamification Of Learning And Instruction

    “Nonsense,” says the sensible Bernard Suits: “playing a game is a voluntary attempt to overcome unnecessary obstacles.” — Bernard Suits, The Grasshopper: Games, Life and Utopia*
    In the quote above, Bernard defines that playing a game can be a waste of time. And yes, *insert guilty face here* I’ll have to agree on this myself!
    But why do we still want to play games? What makes a game motivate us? What’s the relationship between game, gamification, and learning? I’d like to discuss these interesting questions based on a recent gamification book I read called The Gamification of Learning and Instruction by Karl M. Kapp.*
    In The Gamification of Learning and Instruction, Karl defines the term “game” as follows:
    “A player gets caught up in playing a game because the instant feedback and constant interaction are related to the challenge of the game, which is defined by the rules, which all work within the system to provoke an emotional reaction and, finally, result in a quantifiable outcome within an abstract version of a larger system.” — Karl Knapp*

    • 40 min
    Gamification (5) — Deliberate Fun: Know your audience and their motivations

    Gamification (5) — Deliberate Fun: Know your audience and their motivations

    Today I’d like to introduce you to this book called Deliberate Fun by Dr. Jonathan Peters. Interestingly, Deliberate Fun carries great content to help business owners understand the motivations behind different types of people.

    When we design for everyone, we end up designing for ourselves. — Jonathan Peters, PHD, Deliberate Fun, 2020
    To produce successful gamification campaigns, or digital products altogether, Jonathan Peters emphasizes to ask yourself two questions.
    Who is your target audience?
    What are their motivations?
    We are not the customer
    We must first acknowledge that we are not our users. In order to go into a world of exploration about people’s behavior patterns, we must empty our minds when we enter our problem space. …

    • 25 min
    AMA: Behind the Scenes of the VR Industry

    AMA: Behind the Scenes of the VR Industry

    Vivian created The Hive, a VR production team, and with its partners at VRespawn have created a full experience that involves the entire community. From social VR to healthcare enterprise consultation and VR esports to using VR for personal holistic recovery, Vivian has networked in various circles of the industry. Learn the different ways you can jump into the industry and untapped opportunities lying idle, waiting for people to take the next steps. She has opinions on what might be hurting the industry and the mistakes game studios are making. Ask Vivian anything.

    In addition to running social and marketing campaigns, Vivian plays competitive VR esports and shout casts competitive games

    - social media. FB, Twitter, Instagram, LinkedIn, YouTube:
    @VRChazen
    @TheHiveVR
    @VRespawn
    @TheKillettos
    Website: VRespawn

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    Want to learn more about those events and connect with the XReality community?

    *XReality Official Website: https://www.hummingbirdsday.com/xreality

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    *Subscribe to our Podcast: https://apple.co/3iMMzAM

    • 1 hr 57 min
    Gamification Level 4 — E-Learning

    Gamification Level 4 — E-Learning

    What is e-learning?
    Because society today is moving rapidly, companies are utilizing e-learning (learning supported by technology and the internet) to advance towards competitive new skills. In 2015, the global e-learning industry reached $107 billion and market experts expect this to escalate up to $325 billion by 2025.

    • 17 min
    Gamification Level 3 — Interactive & AR Campaigns

    Gamification Level 3 — Interactive & AR Campaigns

    When people play games, they spend time interacting with the brand and create long-term engagement with the brand. 75% of the smartphone owners have played a game on their device, and 46% play games on a daily basis according to Kamakshi S., Oct 16, 2014, Forbes. Companies add elements such as progress bar, rewards, challenges, points, rating, virtual currency, leaderboards, virtual present, physical products to make sure the game triggers the competitive nature of the user. Most importantly, it makes customers feel like they are doing something meaningful for using the product.
    Here are some questions to consider when starting a marketing campaign using gamification:

    1.Who is your audience and what motivates them?
    2.How can game mechanics tell your message? What elements should be implemented in your game? For example, do you have a character in your brand? or any core value in your business can become a game?
    3.What is the goal of the campaign and how can it be measured?
    Here are some successful gamification campaigns:

    1. M&M’s Eye Spy pretzel: M&M’s Brand launched the pretzel M&M’s in 2010. To promote the new product, M&M’s posted to their Facebook an image and challenged their followers to spot the pretzel among the M&M’s. This simple, low-budget marketing strategy resulted in an explosion of engagement, over 10K comments, and 6K shares....

    • 8 min
    Gamification(2) - Gamification for Marketing & E-Learning

    Gamification(2) - Gamification for Marketing & E-Learning

    About Dominique Wu

    *Experience: 11 years of product design experience
    *XReality meetup organizer (300+ members)
    *Launched Starshine AR space game iOS app on App Store
    *Founder of Hummingbirdsday Design Studio (4 years)
    *NASA social media influencer program member
    *“Educators in VR” global event speaker

    -----Outline---------
    *1 hour Presentation: Gamification (1) - Understanding the Audience (Millennials & Gen Z) + New Norma
    *1 hour Q & A

    Contact Me:
    LinkedIn: https://www.linkedin.com/in/dominiquewu
    Website: hummingbirdsday.com
    Facebook: /hummingbirdsday
    Instagram: @hummingbirdsday
    Twitter: @hummingbirdsday
    Email: hummingbirdsday@gmail.com
    Website: hummingbirdsday.com
    Podcast: https://apple.co/3iMMzAM

    ----------------------------

    Want to learn more about those events and connect with the XReality community?

    *Join our Discord: https://discord.gg/bQ6neHR

    *Join our Facebook Fan Page:https://www.facebook.com/XRealityMeetup

    *Watch recorded speaker event video: https://www.youtube.com/dominiquewu

    *Join XReality Membership - sign up our newsletter: https://bit.ly/32jBqAr
    * Subscribe our Podcast: https://apple.co/3iMMzAM

    • 1 hr 16 min

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