Yael Berman: CEO, BigHealth - Unlocking Sleep, Mental Health & Future of Digital Care

Welcome to Wednesday - Jim Joyce and I are bringing to you #TheShot of #DigitalHealth Therapy from the same EST timezone🎙 This week, we had the pleasure of speaking with the amazing Yael Berman, CEO of Big Health—a woman who has tackled German oil rigs, Lehman Brothers stress balls, and for over a decade, the complexities of mental health. Yael shared her journey from Duke to transforming insomnia care, all while proving that sleep isn’t just a luxury—it’s healthcare! 💤

🏥 Cracking reimbursement codes

💤 Digital CBT - a step-care model for sleep & mental health

💰 How following the money can make—or break—a startup

💡 “Be scrappy, but respect operational details.”

🤝 “Provider trust drives digital health adoption.”

📈 “Follow the money to navigate healthcare challenges.”