426 episodes

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.

Yeah, That's Probably an Ad Adweek Podcast Network

    • Business
    • 4.7 • 138 Ratings

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.
Hosted on Acast. See acast.com/privacy for more information.

    Stronger (What Doesn’t Kill You) with Sherry Saeedi

    Stronger (What Doesn’t Kill You) with Sherry Saeedi

    Music is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in.
    In this episode, Saeedi explains how the company's unique VC Model alternative for signing artists works and how it is revolutionizing the music industry.

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    • 44 min
    Inside the Ad Council's $65 million initiative America's Improve Mental Health

    Inside the Ad Council's $65 million initiative America's Improve Mental Health

    The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible.
    Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health.
    Joining Adweek editors Rebecca Stewart and Luz Corona on the podcast this week to talk about it is Deb Leiter, SVP of campaign development at Ad Council.
    She discusses what the Ad Council has uncovered about the state of the nation's mental well-being, as well as the initiatives and toolkits designed to break down barriers with communities who are less likely to seek help -- including Hispanic and Black men.


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    • 17 min
    CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’

    CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’

    Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name.
    This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58.
    Then on game night, when the L'Oreal-owned brand unveiled its ad, the whole prank made sense.
    Joining Adweek's community editor, Luz Corona, on this week's podcast to discuss this marketing masterclass are: Charlotte ‘Charlie’ Tansill, Ogilvy North America’s president of PR, influence and social;and Adam Kornblum, SVP, head of global digital marketing for CeraVe.
    They discussed how the stunt took on a life of its own and how it “wasn’t just 1 idea, but 100”. They also spoke about the magic that can happen when agencies and clients collaborate effectively, as well as the campaign as a piece of “edutainment” — something intended to both entertain and educate.
    Adweek's agencies and brand editor, Jameson Fleming, also joins Corona this week as a special guest to discuss the buzziest moments from this year's Super Bowl.

    Hosted on Acast. See acast.com/privacy for more information.

    • 45 min
    Love On Top with ARCHER | Young Influentials

    Love On Top with ARCHER | Young Influentials

    Nowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app industry.
    Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

    Hosted on Acast. See acast.com/privacy for more information.

    • 35 min
    From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII

    From CeraVe to Beyoncé: The Best Ads of Super Bowl LVIII

    On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment.
    First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance got everyone out of their seats and the most memorable ad of the night.
    Next, actor Isaiah Mustafa (affectionately known as “The Old Spice Guy”) and Ella CEO and founder Erin Gallagher (the mastermind behind the viral #HypeWomen Movement) join the ADWEEK crew to discuss their hot takes on the night. They discuss the ads that invited the right celebs to the dinner table, the ads that made you actually want to buy the goods and the ads that best reflect today’s world.
    Adweek's The 13 Best Super Bowl Ads of 2024
    Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game
    Follow Isaiah Mustafa on Instagram
    Follow Erin Gallagher on LinkedIn


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    • 1 hr 23 min
    Yeah That’s Probably a Super Bowl Crossover | Young Influentials

    Yeah That’s Probably a Super Bowl Crossover | Young Influentials

    It's almost time for the Big Game! Before the event takes place on Sunday, we have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An Ad podcast co-host. During our discussion, we covered various topics, including where to stream the Big Game favorite ads so far and whether we think Taylor Swift will be proposed to.
    Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

    Hosted on Acast. See acast.com/privacy for more information.

    • 46 min

Customer Reviews

4.7 out of 5
138 Ratings

138 Ratings

mvelasco07 ,

Love this show!

Appreciate the variety of episodes, engaging conversations, and insightful content. I learn something every time I listen! Thanks so much for putting out such a stellar show guys - keep up the great work!

Facqt Media ,

Relevant content!

Love this podcast! It got the latest info and strategies in advertisement and creatives, got into a few episodes, and the content and format are great! Looking forward to the next one!

Himanish Goel ,

The Best Places For New Listeners Who Are Interested In Pivoting Towards The Advertising Industry

I have been listening to this show for some time now, and it’s been a game-changer in terms of helping me learn more about what is the advertising industry in terms of positions, work, creation of quality ideas. I had been interested in breaking into this industry for some time now didn’t know where to start. But yeah, that’s probably an ad show does an excellent job of helping you start with a baseline to generate curiosity towards researching about something that relates to this industry.

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