105 episodes

When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to the Buzzworthy Marketing Show.

The Buzzworthy Marketing Show Michael Buzinski

    • Business
    • 5.0 • 58 Ratings

When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to the Buzzworthy Marketing Show.

    Embracing AI in Sales: Dylan Rich's Guide to Enhancing Your Sales Strategy

    Embracing AI in Sales: Dylan Rich's Guide to Enhancing Your Sales Strategy

    Embark on a journey of discovery with Dylan, a wizard of sales leadership, as he unveils the magic behind AI's transformative power in the sales realm. Tune in to learn how artificial intelligence is revolutionizing the industry, not by ousting hardworking salespeople, but by enhancing their craft. Dylan demystifies the process, illustrating how AI can refine sales strategies and scripts, drawing inspiration from industry giants, and how it can sift through colossal data sets with ease, bringing a competitive edge to any sales team.

    This episode is a treasure trove for anyone seeking to bridge the gap between human touch and technological prowess in sales and communication. We discuss how AI is reshaping our interactions, making authenticity a rare commodity in a digital world. Discover how AI isn't only for crunching numbers—it's redefining customer experience, matching sales reps and clients based on personality, fostering connections bound for success. Join us as we investigate how AI complements the irreplaceable human element, ensuring that the future of sales is not just innovative, but also inherently human.
    Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    • 25 min
    AI Confidential: Keeping Your Marketing Content Secure with Emanuel Rose

    AI Confidential: Keeping Your Marketing Content Secure with Emanuel Rose

    Unlock the secrets to creating and protecting unique marketing content in an age where AI is both the artist and the guard. Join us alongside Emmanuel Rose, a maestro in the symphony of secure AI-assisted content creation, as we unravel the mysteries of AviaAI's encryption mastery. Rose offers a treasure map for navigating the digital landscape, where your ideas remain exclusively yours. The conversation is peppered with golden nuggets on maintaining your distinctive voice in a market awash with AI-generated echoes, providing crucial knowledge for marketers and creators who treasure their intellectual property.

    Venture with us behind the scenes of content marketing strategy, where I reveal my own methods for brewing a potent mix of engaging podcast episodes. We'll dissect the fine art of prompt engineering and why it's essential to hold AI-generated content to the highest bar of creativity. Further, we'll explore an arsenal of tools that transform raw podcast potential into polished gems—from Buzzsprout's nifty timestamping to Cap Show's vast transcription services—these are the instruments that amplify your podcast's voice. This episode isn't just about the tech—it's an invitation to a roundtable where innovation meets strategy, ensuring your content reigns supreme in the realm of AI.

    Follow Emanuel Rose:
    emanuelrose.com
    Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    • 23 min
    AI and Social Media: Why Your Human Marketing Skills Still Matter

    AI and Social Media: Why Your Human Marketing Skills Still Matter

    Get ready to unravel the tangled web of myths and truths about AI's role in the ever-evolving landscape of social media marketing. Our latest podcast peels back the layers of hype to reveal the undying essence of human creativity and intuition in the digital realm. I'm your host, and in this episode, we dive into a candid conversation about how artificial intelligence, while a remarkable assistant in churning out data and content, still falls short of capturing the human spirit that breathes life into social media interactions. We'll explore the indispensable ability of humans to foster relationships, navigate sensitive situations, and wield technology ethically—skills that AI has yet to master. As we dissect the harmony of AI tools and human touch, you'll appreciate the true artistry behind crafting social strategies that resonate deeply with audiences.

    Transform your understanding of social media strategy with our firsthand accounts and expert insights. We journey through the transition of social media management amidst AI's march forward, examining how these intelligent systems can support but not substitute the nuanced craftsmanship of human interaction. You'll hear stories from the trenches, illustrating how automation frees entrepreneurs to pour their hearts into their businesses while keeping the soul of their brands alive and thriving online. By the end of our discussion, you'll be equipped with the wisdom to navigate the delicate balance between leveraging AI's analytical prowess and nurturing the human connections that lie at the heart of successful social media campaigns. Join us for a thought-provoking episode that promises to elevate your strategic game to new heights.

    Sign Up:
    buzzworthy.marketing/6103
    Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    • 13 min
    Embracing AI in Networking: A Conversation with Dr. Ivan Misner

    Embracing AI in Networking: A Conversation with Dr. Ivan Misner

    Picture this: You're at a networking event, shaking hands and exchanging business cards, but what if the very essence of making those connections could be transformed by artificial intelligence? Join me as Dr. Ivan Misner, the visionary behind Business Network International (BNI), reveals how AI is reshaping business networking. We peel back the layers of traditional networking practices and the integration of AI, sharing personal stories of success and the monumental influence BNI has had on professionals across the globe.

    Are traditional business giants doomed to fall to the wayside, or can they adapt and thrive in an AI-driven marketplace? Our conversation takes a turn toward the bold reality of embracing disruption, where Dr. Misner and I dissect the downfalls of once-mighty companies and celebrate the potential of AI in creating dynamic, effective business teams. We'll navigate through the practical uses of AI tools like ChatGPT, which go beyond information retrieval to foster deeper business relationships and strategize our way to success.

    As we wrap up our engaging dialogue, we tackle the professional landscape's seismic shifts due to AI. We reflect on the rise of new career paths and the importance of striking a balance between reliance on technology and the irreplaceable value of human creativity and critical thinking. Paying homage to Dr. Misner's legacy through BNI and his extensive authorship, I share how my 11-year journey with BNI fueled my own professional triumphs and offer a nod to the timeless benefits of such networks. Tune in and prepare to be enthralled by the fusion of the human touch with AI's cutting-edge in the networking domain.

    Follow Dr. Ivan Misner:
     ivanmisner.com and bni.com
    Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    • 26 min
    From the AI Marketing Maze to Clarity: What Your Business Really Needs

    From the AI Marketing Maze to Clarity: What Your Business Really Needs

    Embark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that makes your business unique.

    This isn't just about smart tool selection; it's a masterclass in marrying innovation with intention. We tackle the four pillars of a wise investment—usability, scalability, integration, and cost-effectiveness—while sidestepping the allure of the 'latest and greatest' that could lead you astray. Whether you're a marketing maven or a business owner hungry for growth, tune in for insights that promise to be as transformative as they are actionable. And remember, it's not about the shiny new object; it's about finding the AI marketing tools that genuinely serve your business's voyage to success.
    Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    • 16 min
    The AI Advantage: Unlocking Marketing Potential for Service-Based Businesses

    The AI Advantage: Unlocking Marketing Potential for Service-Based Businesses

    Get ready to unlock the secrets of AI in marketing as we celebrate a milestone—our 100th episode and the launch of our seventh season! Thank you for being the driving force behind our journey to the top of the podcast charts. This episode is a treasure trove of insights on how AI has graduated from a futuristic fantasy to a powerhouse in service-based industry marketing. We're unwrapping the incredible ways AI personalizes marketing campaigns and simplifies complex operations while never losing sight of the ethical compass that must guide its use. You'll get an inside look at how AI is reshaping the way we engage with customers through precision-tailored ads and chatbots so responsive, they'll make your head spin. Plus, we're spotlighting revolutionary AI marketing tools that are turning the industry on its head.

    Strap in as we navigate the delicate balance of blending AI with the irreplaceable human element that keeps customer relations thriving. Discover how AI's data-crunching prowess can be harnessed to refine services down to the finest detail, ensuring that every decision is informed, not dictated, by technology. We understand that the AI landscape is ever-changing, so we're committing to keep you in the loop with our monthly newsletter—think of it as your AI compass in a sea of data. And for those dipping their toes into the AI waters, fear not! We're offering a discovery call to provide that much-needed personalized touch. This episode is your guide to embracing the boundless potential of AI, enhancing your business values, and ensuring that your company's heart and soul remain at the helm of your marketing voyage.
    Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    • 21 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

Rbroadhead ,

Brilliant Nuggets In Every Episode

Great energy and great guests. This is a podcast everyone should try out. You will be hooked.

cozyb1 ,

Brilliant!

Absolutely LOVE Buzz and his energy. This has quickly become a must-listen for me! As a small business owner, I learn something from EVERY. SINGLE. EPISODE. Even when I don't think the topic relates to me, I'm wrong!!!! Keep it up Buzz!

Doreen Downing ,

Learning from every episode

What a wealth of information about being in business and so much more. I appreciate the diving into the conversation with curiosity which brings more details to the surface. Good energy here and easy to listen to.

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