...You Create Stronger Communications Through Social Proof

This week on frankly... Maranda Borchert joins Rachel and Dan to discuss customer advocacy and how it can support stronger integrated communications strategies. Maranda talks through her career, from her start at Franco, to jumping into the tech industry and building customer advocacy programs from the ground up. Listen through to hear how building relationships with customers can help give communications greater relevance through social proof. The trio also discusses how the combination of AI and automation can improve processes for all kinds of businesses. Follow Maranda on LinkedIn and check out Zapier's website to learn more about their automation solutions.

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