Badass Empires

Rosie McCarthy
Badass Empires

Start a business. Build an empire. Leave a goddamn legacy. Badass Empires is for aspiring entrepreneurs, side-hustlers, and corporate dropouts ready to turn their skills and passion into a purpose-driven, service-based online business that has them ruling on their own terms. I'm your host, Rosie McCarthy. At the end of 2019, I took the leap, left my high-flying corporate job, and built a multimillion-dollar course & coaching business, Badass Careers, from scratch. An empire that gives me an immense amount of freedom, and profit, and allows me to make a real difference in people’s lives. Now, I’m ready to share with you the roadmap, the CEO codes, the business strategy, content creation tips, mindset upgrades, and everything that you need to supercharge your success. Get ready to take notes on some of the juiciest lessons from my entrepreneurial journey, plus priceless insights from my inspiring guests. If you are curious about starting and scaling your own course or coaching offer then I’m here to celebrate the absolute sh*t out of you every step of the way as you turn your very own online empire into a legacy. One that allows you to work from anywhere, call the shots, fund your dream lifestyle, build generational wealth, and move with purpose - all at the same damn time. So, ready to rule? Grab your crown, Badass, your empire awaits.

  1. HACE 5 DÍAS

    Becoming a Self-Made Millionaire in 5 Years: My Story

    Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5 years (and yes, I'm sharing ALL the numbers!). From leveraging my coaching business to make strategic property investments, to the importance of knowing your "comfort number" versus your "must-have number", we're diving into the nuts and bolts of wealth building. You'll learn why becoming a millionaire isn't about fancy cars or designer handbags - it's about creating security, freedom, and opportunities that can impact generations. Whether you're starting from zero or already on your way, I’ll show you that building serious wealth is possible when you combine purpose with profit. Because your path to financial freedom might look different than mine, but the principles remain the same: dream big, stay focused, and keep showing up for your vision.   WANT MORE? Listen to episode 48. How to Use Your Business to Retire Early (Hacking Capitalism 101) 🎧   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    47 min
  2. 11 FEB

    How Te Kahukura Went From Broke Uni Student to Successful Business Owner & Financial Literacy Coach (At the Age of 18!)

    From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people build businesses and lives that they love - you’re going to LOVE today’s podcast guest. In this episode, I’m talking to the incredible Te Kahukura Boynton, who is an absolute powerhouse and founder of Māori Millionaire, here in Aotearoa (New Zealand). Te Kahukura overcame her own financial challenges by healing her money mindset and now she’s leading over 60,000 individuals to do the same. This episode is an open conversation about Te Kahukura’s personal journey with money and how she created her dream business (at the age of 18?!) with the purpose of bridging the wealth gap by sharing her own financial journey. We talk about her personal challenges and relationship with money, her business wins, money mindset blocks and so much more! Get ready to take notes because we’re about to drop some seriously life-changing money advice! Let’s dive in! 💰✨ -------------------- Connect with Te Kahukura from Māori Millionaire:  Instagram: https://www.instagram.com/maorimillionaire_/ Website: https://www.maorimillionaire.com/ TikTok: https://www.tiktok.com/@maorimillionaire_ -------------------- LET’S CONNECT Instagram @badassempires_ Website: https://www.badassempires.com/ -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    44 min
  3. 4 FEB

    The Real Reason I’m Closing Down My Multi-Million Dollar Company, Badass Careers

    Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I'm doing, and there's a method to this madness. In this episode, I'm sharing why I'm closing down my multi-million dollar coaching company, Badass Careers. You'll discover how a business that transformed over 3,000 careers and could easily keep making $20k monthly on autopilot is coming to an end, and why following your evolving purpose matters more than sticking to what's working. This episode is perfect if you’re feeling that inner conflict between success and your next chapter, or for anyone who knows deep down it's time for a change. Whether you're considering a pivot or just curious about making tough decisions, you'll walk away understanding why sometimes the scariest choices lead to our biggest breakthroughs. Something epic is coming! Join the Empire Era waitlist, with a special opportunity exclusively for waitlist members.   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    40 min
  4. 28 ENE

    Become a Full-Time Creator in 6 Months (Even if You Have a 9-5)

    Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA required, just a proven roadmap and your determination to make it happen! In this episode, we break down the exact step-by-step process to transform your expertise into a business you love, without waiting decades to live the life you dream about. From finding your perfect niche to landing those first dream clients, you'll discover how to make this career pivot with confidence (and yes, while keeping your sanity intact). You'll learn the complete six-month journey from zero to launch, broken down into five key phases: 👑 Building your business vision and finding your profitable niche 👑 Developing your empathy marketing foundations and offer creation 👑 Creating your automated trust-building funnel 👑 Implementing your content strategy and building your audience 👑 Planning and executing your first successful launch This episode is perfect for anyone who knows they're meant for more than the corporate ladder. Whether you're just starting to dream about entrepreneurship or already side hustling your way to freedom, you'll walk away with a clear roadmap to make your creator dreams a reality! Something epic is coming! The Empire Era waitlist is opening soon, with a special opportunity exclusively for waitlist members. You can sign up to the waitlist HERE.   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    32 min
  5. 21 ENE

    How to Use Your Business to Retire Early (Hacking Capitalism 101)

    Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way? In this episode, you'll discover why traditional career paths might be limiting your potential, how to pick the right business model for true financial freedom, and the exact calculations needed to determine your "work optional" number. Plus, you'll learn about the four main markets in the creator economy. This episode is perfect for anyone questioning the traditional retirement model and wanting to create wealth on their own terms. Whether you're just starting out or already building your empire, you'll walk away understanding how to turn your expertise into a profitable business that could make work totally optional by your 40s! 👑 Ready to build your empire? Something epic is coming for Empire Era waitlist members - and it's the last chance ever to get this special opportunity. Jump on the waitlist now HERE. Your future self will thank you!   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    43 min
  6. 14 ENE

    How to Explode Your Social Media Growth in 2025 (Things Have CHANGED!)

    Right, let's talk about the massive shifts happening in the content world in 2025. While everyone's banging on about AI revolutionising content creation, they're missing the real transformation unfolding right in front of us - one that's bringing authentic human connection back into the spotlight in ways we never imagined. In this episode, I'm breaking down three game-changing shifts that are transforming content creation in 2025: the resurgence of storytelling in a world of AI-generated content, the power of laser-focused specificity in reaching your ideal audience, and how values-driven communities are becoming the new currency in online spaces. You'll learn exactly how to weave compelling stories that cut through the AI noise, speak directly to your dream clients with crystal-clear specificity, and build a community that stands for something bigger than just likes and follows. I'm sharing real examples, frameworks you can implement straight away, and the psychology behind why these approaches work so brilliantly. Let's transform your content strategy from generic AI-generated tips into magnetic, human-centred storytelling that actually converts. Whether you're feeling overwhelmed by the rapid changes in content creation or keen to leverage these shifts, this episode will give you the roadmap to stand out in 2025's evolving digital landscape. P.S. I'm taking requests for future episode topics and I'd love to hear what you want to learn next! Send me a DM over on IG or via email at the links below.   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!   Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    30 min
  7. 7 ENE

    Behind The Scenes: My $124,246 Lazy Launch

    Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails. In this episode, you'll discover how to build a pre-launch strategy that creates buzz without burning out, craft clear messaging that converts without endless content creation, and understand price anchoring between your offers. Plus, the psychology of four crucial questions every launch needs to answer - all from someone who built a 7-figure business before becoming a business coach. This episode is perfect for anyone wanting to run successful launches without the usual complexity. You'll walk away understanding how to make your next launch both profitable and manageable, whether you go all out or keep it super simple!   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    47 min
  8. 31/12/2024

    Create Your 2025 BIZ VISION With Me! (+ How to "Have It All")

    Want to know the difference between entrepreneurs who dream big and those who actually make it happen? It's not about creating prettier vision boards or manifesting harder - it's about turning those dreamy "what-ifs" into actionable plans that light you up so much, you can't help but make them reality. In this episode, I'm breaking down my exact process for creating (and crushing!) those big, badass business visions. No fluff, just real strategies to turn your million-dollar dreams into actionable steps. We're talking pie-of-life planning, quarterly breakdowns, and the exact tools I use to stay on track. This is your playbook for making 2025 the year everything changes. Because building an empire isn't about dreaming bigger, it's about planning smarter.   --------------------   Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.   --------------------   LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website   --------------------   SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

    46 min

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Start a business. Build an empire. Leave a goddamn legacy. Badass Empires is for aspiring entrepreneurs, side-hustlers, and corporate dropouts ready to turn their skills and passion into a purpose-driven, service-based online business that has them ruling on their own terms. I'm your host, Rosie McCarthy. At the end of 2019, I took the leap, left my high-flying corporate job, and built a multimillion-dollar course & coaching business, Badass Careers, from scratch. An empire that gives me an immense amount of freedom, and profit, and allows me to make a real difference in people’s lives. Now, I’m ready to share with you the roadmap, the CEO codes, the business strategy, content creation tips, mindset upgrades, and everything that you need to supercharge your success. Get ready to take notes on some of the juiciest lessons from my entrepreneurial journey, plus priceless insights from my inspiring guests. If you are curious about starting and scaling your own course or coaching offer then I’m here to celebrate the absolute sh*t out of you every step of the way as you turn your very own online empire into a legacy. One that allows you to work from anywhere, call the shots, fund your dream lifestyle, build generational wealth, and move with purpose - all at the same damn time. So, ready to rule? Grab your crown, Badass, your empire awaits.

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