Your Brand, Search Intent, and the Content Arms Race ft Victor Pan

In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications.

Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online.

We also discuss the concept of the data void in search, information gain, and the impact on information accessibility and quality.

(0:00) Intro

(1:55) Search Intent and the DOJ Lawsuit Against Google

(8:11) Understanding Search Intent

(15:31) The Data Void in Search

(24:40) The Value of Information Gain

(40:43) Rapid Fire Rankings

Top 3 of anything:

• Uncomfortable Silences
• Conspiracy Theories
• Weird things on the internet

Rank your best SEO marketing win:

HubSpot Ecosystem

Rank your top 3 SEO tools:

• HubSpot
• Ahrefs
• SEMrush

Rank your best SEO or trick or tactic:

Keep your old URLs over creating new ones.

Rank what you love most about the SEO industry:

• It’s not new.
• It’s always "dying"
• There’s no one way to be successful in an SEO career.

Rank your top 1-3 marketers:

• Mike King
• Garrett Sussman
• Whoever I can run into at a conference that is producing great work online

Rank your best SEO learning resource:

Reach out to people who really know their stuff.

HubSpot Academy.

Rank your top cause or charity:

Wire money directly to the causes you believe in. Mine is the Ukranian armed forces.