If there's something we all love, it's to root for david beating goliath.

And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.

Naturally, we asked Marty to share their playbook.

• (00:00) - Introduction
• (01:17) - The Motivation Behind Building Pylon
• (01:52) - The Journey to Becoming A-List
• (02:19) - Board Games and Strategic Thinking
• (04:16) - Targeting a Massive Market
• (09:46) - Building the First Product
• (11:42) - Competing with Giants
• (18:59) - Product Development and Marketing Strategies
• (26:35) - Embracing a Heavy Debate Culture
• (29:24) - Leveraging LinkedIn for Business Growth
• (38:22) - Scaling Sales and Hiring Strategies
• (42:31) - Navigating AI in Customer Support
• (47:59) - Reflecting on Business Learnings and Future Plans

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