Your Marketing Plan with Dayna Schaaf

276 - Are you ready to fill your marketing jar?

This week, I’m chatting with Dayna Schaaf from This Can’t Be That Hard about how to create a powerful marketing plan tailored to your photography business. We’ll cover everything from big-picture campaigns to maximizing social media, so you’ll leave with a clear, actionable strategy to grow your business this year!

What to listen for:

• What the “marketing jar” is and how it can transform your strategy.
• Why social media isn’t your only (or best) marketing tool.
• How to identify your marketing “rocks” and why they should come first.
• Easy blogging topics you can start with today.
• Why email marketing is non-negotiable—and how to get started.
• Practical advice for creating consistent social media content.
• Dana’s best advice for photographers feeling overwhelmed by marketing.

If marketing has ever felt overwhelming or unclear, this episode is your roadmap to success. By breaking down your marketing strategy into manageable steps, you’ll be able to focus your energy on what works and build a sustainable system for growth. Ready to fill your marketing jar? Start with one “rock” and watch your business flourish!

Don’t forget to grab Dana’s free Marketing Jar Worksheet at www.thiscantbethathard.com/marketingjar, and let us know how you’re putting these ideas into action.

Important Links:

• Download Dana’s Marketing Jar Worksheet: www.thiscantbethathard.com/marketingjar
• Hair of the Dog Academy: www.hairofthedogacademy.com
• Freedom Focus Formula: www.freedomfocusformula.com
• Elevate Program: www.freedomfocusformula.com/elevate
• Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercial

Connect with Dayna

• This Can't Be That Hard Website
• This Can't Be That Hard Facebook
• This Can't Be That Hard on Instagram
• The Trio of Trouble on Instagram

Join our free training on February 11 to learn how to double your marketing impact with a calendar contest. Sign up here!

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• Discover effective pricing and sales strategies for all portrait photographers.
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• Check out our recommended gear and favorite books.