Your next clients are ALREADY here

I don’t know how you’ll get more clients, but let’s look at the truth: you are attracting, right now, the people you should be attracting.

You’re creating relationships, on the fly, as you go through life. Those relationships have natural momentum. You put energy out into the universe and this is who came back.

If you want more clients, and people to pay you money and see you as an expert, you have to start putting out the right energy.

You have to look at the results of your actions. You have to take account. Right now, you’re making mistakes but you don’t know what they are.

But, what if you fixed those mistakes?

Wouldn’t it be obvious (to both of you) where the relationship should go:

* a coach/client relationship?

* two friends?

* two enemies?

Who knows?

But, if you showed up as the truest version of yourself, it should be obvious to both of you. Neither one of you is an idiot. You’d see it.

So, that’s what you need to do instead of “marketing”.

Marketing is based on the presumption that you know what you should be offering, that you’ve made this “thing” and you just need to go out and sell the thing.

But…you haven’t even tested the thing yet. You don’t know what you should be offering.

You’ve got to meet people where they’re at.

You don’t even know what you’re capable of yet. You don’t know who you’re capable of attracting or what you’re capable of doing for them.

Forget about the “ideal clients” and “customer avatars”. That’s all based on arrogance, on the presumption that you know, that your fantasy is the best possible version of reality. You don’t know that.

But, your fantasy is based on your traumas, your hopes and dreams, and all the disappointments you’ve had. You don’t know that’s what reality should be.

So, let’s figure out what it should be. Let’s confront reality. Let’s figure out what has already happened, how we got to this point, and what mistakes we’ve made.

Let’s fix those mistakes and see how reality updates itself.

That’s my new vision for marketing.

—Michael

P.S. I want to test out some ideas for this in the form of a 1-1 coaching program (a month-long kind of thing). It’s going to be $500, but I need guinea pigs. So, if you sign up TODAY ONLY, I’ll give you a 40% discount. Reply “let’s do it” and I’ll be in touch.

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