Episode 21 Your sales are only a measure of how successful your USP is being delivered and received - Michael Field

Michael Field from EvettField Partners offered a telling statistic that only 5% of your ideal clients are ready to buy at any moment in time.

By offering valuable information across the whole buying cycle from awareness to consideration that aligns with their problem and your USP puts you in the front stalls.

Sales are only a reflection of whether your USP aligns with your client.

Michael also drops some gold nuggets with respect to a business owner’s motivation on why they would want to keep or sell a business.

Here is a short snippet to wet your appetite. This is a must listen to.

Michael Field - Partner EvettField Partners

LinkedIn https://www.linkedin.com/in/michaelfieldcom

Website - www.evettfield.com

Stephen Sandor CEO Inspiring Business

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