Global Class Podcast

Aaron McDaniel and Klaus Wehage
Global Class Podcast

Get the inside stories of how the world’s fastest growing companies scale globally and the unique career journeys of the internationally-minded business leaders who run these Global Class companies. International is the new agile and best-in-class companies are adapting to build products, operational models and company cultures that resonate with a worldwide audience. The Global Class Podcast explores best practices for effective international expansion and offers practical advice for anyone who aspires to build global companies and careers in international business.

  1. Think You Know What Leaders Need Most to Build Successful Global Organizations? Think Again | Xavier Mufraggi, CEO of SVN International Corporation

    28.06.2023

    Think You Know What Leaders Need Most to Build Successful Global Organizations? Think Again | Xavier Mufraggi, CEO of SVN International Corporation

    In this episode, we are excited to welcome Xavier Mufraggi, Chief Executive Officer of SVN International Corporation and Partner at Eloquem Consulting. Prior to his role at SVN, Xavier was the CEO at YPO where he achieved a new record of 34,000 members in 150 countries. He was also previously the President and CEO of Club Med Europe, Middle East, and Africa. In this conversation, we talk about why speaking the same language as locals can increase your ability to develop an understanding of the culture that’s required to build a successful expansion strategy in that market, the power of the authentic self as an integral part of personal and professional success, why skills are overrated in building teams (and what is the more valuable metric to look for instead), and the power of stories in better communication and reinforcing organizational vision. This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at ⁠https://www.zedra.com ⁠ Get your copy of our Wall Street Journal Bestselling book, GLOBAL CLASS, a playbook on how to build a successful global business⁠. ⁠⁠https://www.amazon.com/Global-Class-Fastest-Growing-Companies-Globally/dp/1637742185 === SHOW NOTES: 1:10 - Video starts 2:42 - Xavier’s formative experience that started his interpreneurial career. His father was an executive at a big American company, so Xavier was able to travel around the world at a young age. For example, he lived in Africa as an 11-year old 7:54 - How he learned that understanding culture and people is a very important skill early on 13:54 - They key in turning around Club Med in North America (During his time as the CEO, the company achieved historical records every year from 2011 to 2019) 20:15 - Building trust and ensuring organizational alignment in YPO, the world's most influential global leadership community 21:45 - What Xavier, who was then the CEO of Club Med North America, learned from going undercover as in the CBS Series, “Undercover Boss” 29: 00 - How organizations and business leaders could impact millions of lives in a positive way 40:16 - Why skills are overrated in building teams (and what is the more valuable metric to look for instead) 47:37 - The power of stories in effective communication and reinforcing organizational vision 49:19 - The power of the authentic self as an integral part of personal and professional success

    1 ч. 2 мин.
  2. How Rentbrella is making it rain $$$ in global markets | Freddy Marcos, Founder of Rentbrella

    16.05.2023

    How Rentbrella is making it rain $$$ in global markets | Freddy Marcos, Founder of Rentbrella

    In this episode, we are excited to welcome Freddy Marcos, Founder of Rentbrella, the world’s largest and most successful umbrella-sharing company. Today, Rentbrella has 800 stations with hubs present in the biggest urban centers of the world such as Sao Paolo, New York, and London. Freddy began his career as Finance Director and Consultant, then as an investment banker at Merrill Lynch. Before he launched Rentbrella in 2018, he lead the operations and developed business strategy as the Chief Operating Officer of Ezconet. Here, we discuss why it’s important to start with a global mindset from day one, how to build feedback loops and two-way innovation across teams, tips for building a successful career in international business, and strategies for localizing the business to fit the local market while staying true to company principles. This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com Find our entire podcast episode library at https://www.globalclassbook.com/podcast  Get your copy of our Wall Street Journal Bestselling Book, Global Class, a playbook on how to build a successful global business.SHOW NOTES:01:55 - The start of Freddy’s career, beginning with his education 4:21 - How Freddy’s Lebanese father has inspired him to become an entrepreneur 8:45 - Rentbrella’s founding story 24:11 - Why Rentbrella had to hire and hire the New York team several times until they found the right culture and people 32: 46 - How Freddy thinks about localizing for new markets through the lens of government regulation and culture 37:00 - The “people” culture of Rentbrella and why they hire English teachers to make English the main language in their Brazil HQ 47:11 - Building and managing distributed teams 47:44 - Why effective communication and two-way feedback loops between local teams and HQ are important 54:14 - Rentbrella’s approach to hiring and how they find, hire and manage interpreneurial talent 1:00:57 - Freddy’s thoughts on closing the gap between company knowledge and local knowledge which are important in getting traction in new markets 1:03:26 - Freddy’s answer to the “3 pieces of advice” section: Advice to someone interested in building a career around an international business, to an executive expanding a business to new markets, and to his younger self

    1 ч. 8 мин.
  3. Lessons Learned from Executive Who Helped Expand 4 Unicorns to Global Markets | Troy Malone, Co-Founder of Relevant

    24.04.2023

    Lessons Learned from Executive Who Helped Expand 4 Unicorns to Global Markets | Troy Malone, Co-Founder of Relevant

    In this episode, we are excited to welcome Troy Malone, the Co-Founder of Relevant, a company that helps SaaS startup founders successfully enter new markets. In this role, he supports founders in unlocking an unfair competitive advantage in new markets through a uniquely profitable marketing system. Throughout his 15-year career as a growth and scale-up business leader, Troy has helped companies like Evernote, Weebly, All-Turtles, mmhmm and Drata to scale internationally. He loves the challenge of building teams for hyper-growth. Troy also embodies the global mindset and cultural empathy of a true “interpreneur,” as proven by his successful expansion efforts to Europe, Latin America, and Asia. Here, we discuss how to hire the right people who will lead your global growth initiatives, the importance of going on “Localization Discovery Tours” to truly understand a market, and examples of unusual marketing and promotions campaigns Troy came up with that drove results in new markets. Get your copy of our Wall Street Journal Bestselling book, GLOBAL CLASS, a playbook on how to build a successful global business. https://www.amazon.com/Global-Class-Fastest-Growing-Companies-Globally/dp/1637742185 This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com Find our entire podcast episode library at https://www.globalclassbook.com/podcast

    59 мин.
  4. You're destined to fail if you don't do this 1 thing when building international teams with Sébastien Marotte, President of Box (EMEA)

    16.03.2023

    You're destined to fail if you don't do this 1 thing when building international teams with Sébastien Marotte, President of Box (EMEA)

    In this episode, we are excited to welcome Sébastien Marotte, the President of Box Europe, the Middle East, and Africa (EMEA). Box is a Cloud Content Management company that empowers more than 87,000 businesses globally by revolutionizing how they work.      In Sébastien’s 30+ year career, he has held executive roles at high-profile software companies like Google, Hyperion, and Oracle. He led Google Cloud's EMEA Channels as Vice President, having also served as Vice President of Google Cloud EMEA for almost a decade. As an early leader at Google Cloud, Sebastien was responsible for much of the foundational growth and development across EMEA, including the launch of G Suite (now Google Workspace).     In our conversation, Sébastien talks about the importance of diversity in building international teams, strategies in balancing corporate strategy and localization, why customer engagement is everything in business, how digitalization changed the way we innovate, work, and hire and why there are more opportunities for global businesses now more than ever.     This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com    Get your copy of our Wall Street Journal Bestselling book, GLOBAL CLASS, a playbook on how to build a successful global business. https://www.amazon.com/Global-Class-Fastest-Growing-Companies-Globally/dp/1637742185     Find our entire podcast episode library at https://www.globalclassbook.com/podcast

    51 мин.

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Get the inside stories of how the world’s fastest growing companies scale globally and the unique career journeys of the internationally-minded business leaders who run these Global Class companies. International is the new agile and best-in-class companies are adapting to build products, operational models and company cultures that resonate with a worldwide audience. The Global Class Podcast explores best practices for effective international expansion and offers practical advice for anyone who aspires to build global companies and careers in international business.

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