Content Matters

Compose.ly
Content Matters

Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

Выпуски

  1. 29 ОКТ.

    You’re Underestimating the Power of Briefs with Chris Baszto, Industrious

    Ever feel like your content briefs just aren’t working for you anymore?We’re joined by Ashley Strosnider, Head of Editorial at Compose.ly, who brings her expertise in content creation and team management. Special guest and Head of Marketing at Industrious, Chris Baszto, also joins the show. With over 15 years in the industry, Chris unpacks the power of creating meaningful experiences for your audience and why cross-functional collaboration is crucial to marketing success. He also shares how to perfect your content briefs—they are the key to anchoring successful campaigns by unlocking your external partners’ creativity and effectiveness. In this episode, you’ll learn: Leveraging AI in Content Creation: How to get more out of AI when creating content briefsScaling Marketing Teams: What makes up a great content brief to set up external partners for maximum impactBridging the Creative Gap: How to align performance-based marketing with brand storytelling Things to listen for:(00:00) Welcome to the Show(01:23) AI in Content Creation: Tool or Replacement?(03:24) Leveraging AI for Content Briefs & Beyond(05:06) The Role of Creativity in Content(14:54) Meet Industrious’ Head of Marketing: Chris Baszto(21:51) Balancing Creative and Performance Marketing(44:36) Shifting Perspectives for Better Team Communication(53:32) Balancing Local and Global Content Strategies(54:26) Building a Focused Content Engine(56:48) The Importance of a Clear Brief(1:07:05) Friends Matter with our friends at MarketMuse Resources:Connect with Chris Baszto: https://www.linkedin.com/in/chrisbaszto/Learn more about Industrious: https://www.industriousoffice.com/Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/ Connect with Ashley: https://www.linkedin.com/in/ashley-strosnider/More from Composely: https://www.compose.ly/content-mattersSubmit Your Own Friend’s Matter Story: compose.ly/friends-matter And from this episode, shoutout to our friends, Elizabeth Irvine and Jeff Coyle, and their fresh website: https://www.marketmuse.com/siteimprove Produced in partnership with Share Your Genius: https://shareyourgenius.com/Learn more about our sponsor, Apollo, here: https://bit.ly/4cZwZNq

    59 мин.
  2. 15 ОКТ.

    How Great Brand Can Drive Demand with Keara Dowd, Clutch

    What’s the story your brand is telling — and is anyone actually listening? In our debut episode of Content Matters, we’re joined by CEO of Compose.ly, Mike Leonhard to talk about the reasons behind using a podcast in your marketing efforts. We’re also joined by special guest, Keara Dowd, Senior Manager of Content Marketing at Clutch, who takes us behind the curtain to reveal how crafting a strong brand narrative sets you apart. Drawing on her background in journalism, Keara shares how to create content that’s true to your company’s values and voice while cutting through today’s noisy digital space. If you want your brand to connect with people on a deeper level and turn casual visitors into loyal fans, this episode is a must-listen. In this episode, you’ll learn:🔹The Power of Storytelling: How and why a compelling brand narrative is what actually drives demand🔹Authenticity in Content: Tips for creating content that reflects your brand’s voice in the most human way🔹Strategic Narratives: How to shape your narrative to connect with your audience’s needs and drive meaningful engagement Things to listen for:(00:00) Welcome to the Show(00:32) Why Start a Podcast?(01:30) The Value of Storytelling in Marketing(03:03) Creating Quality Content in a Crowded Market(04:11) Building Connections Through Content(06:44) Meet Keara Dowd from Clutch(08:35) Impact of Journalism on B2B Content Marketing(11:17) Challenges in Content Marketing for Dual Audiences(14:24) Leveraging Data and Tools for Audience Segmentation(16:51) The Role of Brand Narrative in Content Strategy(26:26) Balancing Brand and Demand in Content Creation(28:26) The Importance of Authentic Customer Reviews(42:41) Friends Matter: Celebrating Marketers Resources:Connect with Keara Dowd: https://www.linkedin.com/in/keara-dowd/Learn more about Clutch: https://clutch.co/Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/ More from Composely: https://www.compose.ly/content-mattersSubmit Your Own Friend’s Matter Story: compose.ly/friends-matter And from this episode, shoutout to our friend, Natalie Dickey, and her fresh website: https://www.sparkdigitalstudio.comProduced in partnership with Share Your Genius: https://shareyourgenius.com/Learn more about our sponsor, Apollo, here: https://bit.ly/4cZwZNq

    45 мин.

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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/content-matters Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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