Next in Media

Mike Shields

4.8（43則評分）
行銷
每週更新

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

5 天前 · 附贈內容

The former President of Cameo Wants to Help Brands Go Shopping for Creators

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.

30 分鐘
11月19日

How to Reach Multicultural Audiences in the Stream-First Era

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.

23 分鐘
11月14日 · 附贈內容

Ian Schafer on Why Creators Might Need Upfronts

Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.

21 分鐘
11月12日

What's it like for Advertisers to Wait Around for the DOJ, and Google

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.

28 分鐘
11月7日 · 附贈內容

How CookIt Media Is Helping Brands And Creators Break Bread

Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.

28 分鐘
11月5日

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.

33 分鐘
10月31日 · 附贈內容

What's Really Holding Back Big Media From Doing More With Creators

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.

21 分鐘
10月29日

Sir Martin on AI, Google, and Trump

Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.

27 分鐘

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4.8

（滿分 5 顆星）

43 則評分

Too Good Not To Share

2023/08/23

Reviewing Version 4.1.0

Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.
Best Media Pod

2022/12/29

2PacalypseNow

Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.
Love this podcast

2022/02/15

stephmokas

I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!
Great podcast!

2020/12/12

Karenakong

Well produced with a wide variety of topics and guests across all things digital marketing

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

創作者

Mike Shields
活躍年代

2020年 - 2024年
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189
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兒少適宜
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Next in Media

The former President of Cameo Wants to Help Brands Go Shopping for Creators

How to Reach Multicultural Audiences in the Stream-First Era

Ian Schafer on Why Creators Might Need Upfronts

What's it like for Advertisers to Wait Around for the DOJ, and Google

How CookIt Media Is Helping Brands And Creators Break Bread

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

What's Really Holding Back Big Media From Doing More With Creators

Sir Martin on AI, Google, and Trump

Too Good Not To Share

Best Media Pod

Love this podcast

Great podcast!

簡介

資訊

你可能也會喜歡

Next in Media

集數

The former President of Cameo Wants to Help Brands Go Shopping for Creators

How to Reach Multicultural Audiences in the Stream-First Era

Ian Schafer on Why Creators Might Need Upfronts

What's it like for Advertisers to Wait Around for the DOJ, and Google

How CookIt Media Is Helping Brands And Creators Break Bread

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

What's Really Holding Back Big Media From Doing More With Creators

Sir Martin on AI, Google, and Trump

評分與評論

Too Good Not To Share

Best Media Pod

Love this podcast

Great podcast!

簡介

資訊

你可能也會喜歡