Digital Marketing Therapy Sami Bedell-Mulhern

Content on your website is how you connect with your visitors. Ensuring they get what the need in the right way takes some finessing. As your organization grows and evolves, your website needs to do the same. With regular updating and reflection it is easy and doesn't take a long time.
What you'll learn: → power of relying on your analytics.
→ how to create your sitemap.
→ taking your goals into consideration.
→ how to keep updating your content regularly.
Want to skip ahead? Here are key takeaways: [2:10] Pay attention to your short term and long term goals. Your website should be a direct reflection of the action you want them to take immediately, and the journey you can take them on over time. 
[5:57] What does your data tell you? Where are people leaving your website from? Where are they coming in from? This will show you the content that is resonating the best and the worst with your audience. You can also start to learn how people go through your website journey to understand where there might be gaps in the content on your website.
[10:09] Create your new sitemap. This will help you visualize what the content will look like on each page so you can ensure it matches up with your goals. It will also ensure each page prioritizes the right content.
Resources EP 174 | How to Track Content for Repurposing Increased Engagement




Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Live video is a great way to connect with your audience. It can be done in so many ways from social media to Zoom hangouts. You are only limited by your imagination. Don't be scared by live video. Have fun with it and take in all the things your audience is sharing with you. You can build trust with new audiences and get important information about what your audience cares most about.
What you'll learn: → how to get out of your own way.
→ connecting with your existing audience.
→ power of educating and adding value.
→ tips for going live on social media.
→ collaborate for bigger visibility.
Want to skip ahead? Here are key takeaways: [3:34] Set up monthly or quarterly Zoom hangs. This is an opportunity to build a connection with your donors and community. You can update on your progres and impact as well as share ways they can support your mission. It's also a great opportunity for them to ask questions and meet additional members of your team.
[6:19] Create a webinar series. Educate your audience on the problem you solve and speak to their motivations. How can what you do benefit them! These can be pre-recorded. Pro tip: this is a great list builder because people need to register and give you their email address to get the replay.
[8:54] Go live on social media. This is much more conversational and casual. Set a regular time where you show up and people can expect you, but also go a little off the cuff and bring people along with you as you're doing the work you do.
[12:42] Collaborate with other experts, sponsors, volunteers, etc. They'll share with their audience and it's a great way to get bigger visibility.
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving forward.
What you'll learn: → how video helps build trust.
→ why viral videos aren't the goal.
→ paying attention to metrics that matter.
→ ways to set up your calls-to-action.
→ creating content to speak to your donors motivations.
→ Atiba's challenge to you!
Want to skip ahead? Here are key takeaways: [8:33] It's more about authenticity versus perfection. You aren't producing a movie for the big screen. Your customers want to see you being a human, that's how they connect to you. The only comparison you need to make with your videos is if this video you just published is a little better than the last one you created.
[10:42] We all want to go viral, but they don't necessarily drive more money. Yes, you feel good because you have a lot of views. What's more important is how many people take action on that video. Start with understanding the true size of your audience and the goals for your video. 
[16:01] Repurpose and reshare you content. Send the videos out to your email list. Cut it up and share it on your social media channels. Ensure you pay attention to how platforms utilize content and format it for that audience. Share videos you've created in the past again, if they're stil relavent.
[19:31] Take your audience on a journey. There are three categories, why, how, and what. 70% of your videos should be why, 15% how, and 15 % what. Some of these videos should be polarizing. That allows you to help your viewers select if you're the right fit for them or not.
[26:18] Different donors have different motivations, create videos that speak to those. For one campaign, you might create 3-5 videos that talk to different people. They'll connect and align with you and get a quick win for something they care about.
[31:24] Get the first 10 videos out of the way. The first ten videos are going to be the hardes, and the worst, that you create. Get them done and out of the way immediately so you can get into a rhythm and start to feel comfortable.


Atiba de Souza CEO & Superman, Client Attraction Pros
Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.
Learn more at https://clientattractionpros.com/



Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Creating video gets easy once you've gotten a little practice.. This happens by repetition. So if you're just getting started, this epiosde is for you. You'll get some do's and don'ts that will help you understand what to focus on and what to let go of. Remember, these are short form video elements so large production and fancy sets ups aren't required here! 
What you'll learn: → creating a plan.
→ build the right background.
→ create templates to make editing easier.
→ what to edit and what not to.
→ power of batching.
→ why sharing multiple faces is important.
Want to skip ahead? Here are key takeaways: [2:51] Do have a plan but don't over script. Craft bullets for what you want to accomplish in the video. Understand what you're going to say. Avoid writing out the full script and reading it. You'll tend to sound robotic.
[4:42] Do pay attention to your surroundings, but don't let it stop you from creating a video if the situation is perfect. Lighting can be really important for the user experience. Also pay attention to your background to make sure it's not to busy and overwhelming. Make sure there aren't people in the background that you don't have permission to show. However, if you're in a place that organically feels great to record, especially if you run into a donor or board member, still hit that record button.
[7:38] Create templates for backgrounds but don't make all the videos look the same. By having a variety of templates you can use for the backgrounds of your videos it makes it easy to get things done. That way you're minimizing the amount of work it takes to get that video from recorded to published. Try not to have them all look exactly the same.
[9:27] Do edit, but sparingly. We aren't looking for perfection. Don't feel like you ned to remove the ums and uhs. You are making a personal connection so show that you're human!
[13:15] Batch your content and don't feel like you need to post in real time. You'll want to use multiple faces in your video. Batching allows you to get in front of those key people 1-2 times per month instead of recording right when you need to post. Having content in the bank also removes the stress of feeling like you need to post in real time.
[16:58] Highlight multiple faces of your organization, but don't force people if they aren't comfortable. Have the leaders in your organization share when it is something relevant to their job. 
[18:57] Have fun and show your personality and take it slow. You don't need to start publishing a ton of videos all of the sudden. Take it slow, test, and find the flow that works for your organization, team, and budget.
Resources EP 251 | Coming up with Content Ideas for Short Form Video
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net 
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is how we capture those stories, keep them for future use, and ensure you are sharing them ethically. 
What you'll learn: → the power of stories.
→ value of a story bank.
→ three step process for video.
→ importance of asking the right questions.
→ leading with positivity.
→ what role AI plays in video.
Want to skip ahead? Here are key takeaways: [3:15] Stories have been a big part of our communication from the beginning of time. It is how we have communicated before there was a written language. How they make us feel is what we remember and what connects us to the brand or organization. It allows people to see themselves as part of your mission.
[8:51] Build a collection of stories. Create a process for how you'll collet, store, and manage consent around your videos. This allows you to be able to pull the right story out for the right donor to connect with their motivations.
[10:14] Three steps to start with video storytelling. Step 1 – start at the end – understand what the goal is and what you hope to accomplish with the content. Step 2 – determine the type of content. Is it a testimonial, is it for an event, do you need it for a grant proposal, etc? Step 3. – refine the call to action.
[13:51] Prep questions for better results. Get specific with the questions you ask. This preps the person to understand what they should be ready for and also helps guide the conversation towards the goals of the video.
[24:19] Lead with positivity. People want to be part of the solution. They want to see the good work you're doing. Focus on the results and impact, instead of the doom and gloom.
[26:56] Use AI tools for video very sparingly. People can see that they are AI and it can feel less personal. Especially when you're utilizing video for big grant proposals or larger sponsor asks. However, using AI to pull content out of your existing videos can be a great way to repurpose and save time.
Resources Ethical Storytelling Report


Chris Miano Founder, Memory Fox
Chris Miano, the Founder & CEO of MemoryFox, has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots Community-Generated Content, the world can become a more inclusive and equitable place for everyone.
Chris was born and raised in Buffalo. He spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio-economic backgrounds.
Learn more at https://memoryfox.io 
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours