You’ve Got To Invest In Yourself

Owning a business requires a lot of self-belief and sticking with your gut feeling, even when persevering through the tougher times. 

Today we’re meeting an entrepreneur whose drive and determination has created a globally successful business and won her many awards, despite nearly losing it all during the 2020 pandemic. Inspired by her grandfather’s homemade spirits, she has captured the attention of some big investors such as Russell Crowe, Ed Sheeran and Jimmy Carr, and is investing back into her local community with the opening of a brand home local visitor centre just this year. 

Our guest today is Global Irish Business Entrepreneur of the Year 2024 and Founder and CEO of The Muff Liquor Company, Laura Bonner. 

THINGS WE SPOKE ABOUT

• Pursuing a dream in an industry that you know nothing about 
• Sourcing investment from crowdfunding to celebrities 
• Remaining resilient through tough times and global pandemics 
• Developing a brand for expansion into the American market
• Trusting your gut and investing back into yourself  

GUEST DETAILS

The Muff Liquor Company was founded in 2017 near Muff on the Inishowen peninsula in County Donegal.  

Laura Bonner, the CEO and Founder of The Muff Liquor Company, has a remarkable journey in the business world. Her achievements include winning the Business All Star in 2018, being recognised as the Ulster Business Woman of the year in 2019 and making it to the Industry Era’s list of the top 10 most inspiring CEOs in 2021. In 2023, she was honoured as the Handcrafted Spirits Business Leader and just this year crowned Global Irish Business Entrepreneur of the Year 2024. 

https://www.themuffliquorcompany.com/ 

MORE INFORMATION

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QUOTES

I asked for help, non stop.  I always say I'd rather lose face than lose money. If you think you might come across stupid, I don't care. I'll get my answer, and then I move forward. - Laura Bonner 

It's a complete gut feeling. I am so aware of myself that I could be listening to somebody, and be like, nah, this isn't for me. - Laura Bonner 

I think one of the first things I ever wrote down was that I was going to be one of the biggest and best alcohol brands to come out of Ireland. - Laura Bonner 

I wouldn't have a company if we hadn't had that support. - Laura Bonner 

I need you to meet me and my team and understand who we are and what we are and what we stand for. - Laura Bonner 

KEYWORDS

#business #brand #global #investment #crowdfunding #self-care #resilience #entrepreneurship