Discussion with Scott Cunningham, founder of IAB TechLab

In 2015 Scott Cunningham told world "we messed up" on behalf of the advertising industry. He was then Head of IAB TechLab, an independent unit of the IAB, a powerful industry trade body that represents digital media and advertising businesses. This discussion with Scott Cunningham continues the discussion on how to fix advertising and media, and how to sustain the open web. Scott now runs Cunningham.Tech, a consultancy.