REI Marketing Nerds

Dan Barrett
REI Marketing Nerds Podcast

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

  1. Episode #284 - Encore: Insights From Helping 100 Investors Generate Online Seller Leads

    11 SEPT

    Episode #284 - Encore: Insights From Helping 100 Investors Generate Online Seller Leads

    When an investor generates leads online using any given method, they might just have gotten lucky or not have a lot of competition. Copying them might be like expecting to win by copying someone’s winning lottery numbers. But what if a strategy helps generate motivated seller leads online for 100 investors? In this episode, you’ll hear about the insights gained from working with 100 investors to generate more motivated seller leads.  Listen now and find out what works across the board and how you can apply the learnings to improve your own lead generation process and close more deals! Show highlights include:  The 4 biggest obstacles in the way of most investors’ success. (2:45) 3 questions to ask yourself when you encounter the “strategic hurdle” and don’t know who to target. (4:24) How the 2 biggest online marketing obstacles can set your investing business up for failure—and how not to let them ruin you. (6:55) How to make sure you actually implement what you learn in coaching programs or courses. (10:36) The most important thing you have to do whenever you learn something new about business or investing. (12:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

    15 min
  2. Episode #283 - Encore: The REI Lead Gen Strategy Matrix: How You Can Use It To Improve YOUR Marketing

    4 SEPT

    Episode #283 - Encore: The REI Lead Gen Strategy Matrix: How You Can Use It To Improve YOUR Marketing

    What’s the best marketing channel?  Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads.  Many of the channels get a bunch of hype, but they might not be the best fit for you.  Here’s the bad news:  There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads.  That’s why I put together the REI Lead Gen Strategy Matrix. It helps you identify which channels are the most profitable for your unique business so you don’t blow your budget on ads that don’t move you toward your goals.  Listen to the episode now before you spend another penny on marketing.  Show highlights include: The 2x2 Grid that reveals your most profitable lead gen strategies in an instant (2:12)  Why Facebook Ads drown you in leads but not new deals (5:25)  How SEO crushes Facebook Ads with the close percentage of your leads (9:02)  The “Google Ads” trick for closing 1 out of every 12 people who visit your site (10:01)  The counterintuitive way to close more deals by getting less leads (11:51)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/c/AdWordsNerds.

    17 min
  3. Episode #282 - Encore: Using The Dunning-Kruger Effect To Save Time, Money, and Heartbreak In Your Real Estate Investing Business

    28 AUG

    Episode #282 - Encore: Using The Dunning-Kruger Effect To Save Time, Money, and Heartbreak In Your Real Estate Investing Business

    You’ve probably realized that more and more investors are pouring into the market. This means more competition, but it also means more profit potential for people who target investors. When you want help with your marketing, tech or sales, you’ll have to hire service providers. But how do you know who’ll make you money and who will suck you dry?  In this episode, you’ll find out how to use a little-known psychological effect to weed out the bad ones and find the people who’ll grow your business and help you run the business you wanted all along.  Listen now! Show highlights include:  Why the recent REI boom will flood your business with people asking for money. (4:20) The biggest advantage of having a competitor with a better offer. (5:58) Why the best experts are often timid–and how to use that to choose service providers. (11:11) How to choose the right service providers for your business—and how to spot money-sucking “service providers” who’ll ruin your business. (13:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

    18 min
  4. Episode #280 - Encore: Link-Building Tactics For Real Estate Investors with Tessah Aihara

    14 AUG

    Episode #280 - Encore: Link-Building Tactics For Real Estate Investors with Tessah Aihara

    The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today.  This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future.  But how do you create content and focus on SEO when you have a million other things to do and aren’t a great writer?  In this episode, Tessah Aihara, SEO expert and owner of The SEO Mama, joins me to reveal simple SEO strategies that helps your content close more deals.  Listen to the episode now before the entire real estate investing industry gets left behind. This is the future of online marketing!  Show highlights include: The “Hone Everyday” filter for selecting an SEO agency that delivers the results you promise (5:24)  How to create massive PR campaigns (even if you can’t get into major media publications) (5:57)  The cold, hard truth about why link-building isn’t as effective for SEO as it once was (and the “outcome” mindset that helps you build links that drive sales) (10:02)  The insidious “Illusion of Activity” trick SEO agencies use to steal your money in plain sight (13:28)  Why designing your content strategy like a restaurant menu gives you a positive ROI from SEO (16:50)  How ranking for niche searches with a fraction of the traffic volume drives better SEO results for real estate investors than targeting “we buy homes” (20:49)  The “Content Cluster” SEO strategy that makes Google want to rank you higher than your competitors (23:57)  Why it takes at least 8 months for Google to notice your articles (and how to use this to build a profitable SEO strategy) (30:39)  How to compete with other real estate investors pumping out 100 articles a months (without writing nearly as many posts) (31:21)  Why thinking about your content like products in a store makes it profitable instead of a massive waste of time and money (33:18)  Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/.   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

    39 min
  5. Episode #279 - Encore: Juggling a Successful Investing Business with a Full Time Job, with Ryan Substand

    7 AUG

    Episode #279 - Encore: Juggling a Successful Investing Business with a Full Time Job, with Ryan Substand

    Many real estate investors dream of quitting their jobs to do deals full time. And while that’s a great thing for many, that might not be your reality (yet). Maybe you don’t even want to invest full time and would rather keep your REI business a side hustle. If you’d rather keep your investing business a side hustle or if it’s just not realistic to quit your job, you’ll love this episode. Today, you’ll hear from Ryan Substand, who runs an investing business while also working a full time job. It’s possible to be a successful investor, even if you’re working 9-5. If you’re ready to get the success you know you can have, listen now! Show highlights include:  How Ryan balances family life, investing and his full time job (and the only thing he doesn’t compromise on). (10:11) Where Ryan gets his work done—this sounds insignificant, but is a giant productivity secret. (12:02) How to get leads and deals with direct mail in 2020–plus exactly how often to send your letters and what channels to combine them with. (19:03) How to become your market’s go-to investor by using “multichannel marketing”. (21:05) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Ryan here: https://www.northwestpropertysolutions.com/

    27 min
  6. Episode #278 - Encore: Qualifying Seller Leads On The Phone With Vince Hall from Call Porter

    24 JUL

    Episode #278 - Encore: Qualifying Seller Leads On The Phone With Vince Hall from Call Porter

    Most investors can get leads. Send enough postcards, mail enough letters and run enough ads—somebody will call you.  But many leads waste your time. They expect sky-high prices, don’t want to sell or don’t understand what you do.  The less you waste your time with these tire kickers, the more you can talk with real, motivated leads and close deals. In this episode, Vince Hall from Call Porter shows you how to qualify leads on the phone to weed out those who waste your time and focus on lucrative deals instead.  Want to stop wasting your time and close more deals? Listen now!  Show highlights include:  Why picking up the phone could be the most profitable activity in your business. (9:48) The “4 pillars of a good real estate deal” checklist that helps you qualify leads in minutes. (12:42) How an overseas VA can hurt your business (and why “overpaying” for U.S.-based phone operators lets you close more deals) (19:10) How to make Instagram give you more views on their algorithm by adding silly songs to your videos. (31:20) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Vince’s business here: https://callporter.com/ Schedule a call with Vince https://callporter.com/ Call Porter on Instagram - https://www.instagram.com/callporterofficial/

    53 min

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The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

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