Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
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Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!

  1. 119\\ Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success

    16 DEC

    119\\ Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success

    As a visionary for my company, taking time to reflect is essential. It allows me to review the events of the past year, recognize my growth, and learn from the lessons it brought. Reflecting also helps me plan with intention and shape a clear vision for the year ahead. While I can’t control every circumstance, I can control how I approach the future, set meaningful intentions, and focus on what I want to achieve in the coming year. In this special year-end episode, I share how to reflect on your wins, lessons, and growth from 2024 while preparing to embrace 2025 with clarity and purpose. I guide you through setting goals, choosing a "Word of the Year," using a planner to stay focused and accountable, and crafting a vision board to keep you motivated toward your goals. I also introduce exciting updates to My Design Mentor and an all-new Launch Your Business Boot Camp! These resources are designed to give aspiring interior designers the guidance, accountability, and tools they need to build a thriving business. Whether you’re dreaming of starting your career or ready to leap into entrepreneurship, this episode is packed with tips and inspiration to help you make it happen. Start 2025 with intention! Listen now, and take the first steps toward turning your creative goals into reality. Don’t forget to join the waitlist for the boot camp—spots are limited! Why you’ve got to check out today’s episode: Discover how to reflect on your personal and professional growth from the past year and use those insights to set clear, intentional goals for 2025 Learn how to create your vision board to keep your goals top of mind and fuel your motivation throughout 2025 Get early access to a boot camp so you can launch your interior design business in 2025 Check out the show notes >>> Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    18 min
  2. 118\\ Expert Advice on Building & Scaling Your Interior Design Firm With Confidence With Michelle Norgren

    9 DEC

    118\\ Expert Advice on Building & Scaling Your Interior Design Firm With Confidence With Michelle Norgren

    "Do I need a formal degree in interior design to succeed? What steps should I follow in the design process? Should I add new services like construction management or staging? How do I diversify my offerings while staying true to my brand?" These questions reflect a critical milestone in a designer’s career journey, helping them go from establishing their practice to running a thriving business. In this episode, you will find answers from Michelle Norgren, the founder of Harmony Homes, a successful luxury interior design and construction firm. She shares her inspiring story highlighting how she built her business during the uncertainties of the pandemic and the systems she developed to ensure her team runs like clockwork. She also reveals practical strategies for growing your design business, from using tools like Motion AI to streamline tasks, to hiring the right people to cover your weaknesses. Whether you're just starting or looking to scale up, Michelle’s insights will help you create clear processes, improve client relationships, and achieve your goals. If you’ve been searching for ways to grow your interior design career with confidence and clarity, this episode is for you! Don't miss this opportunity to gain practical, battle-tested advice from an interior design entrepreneur who's been in your shoes. Tune in now! Featured Guest: ⁠Michelle Norgren⁠ is the owner and founder of ⁠Harmony Homes⁠, a luxury interior design and construction firm. With a background in architecture and a passion for creating beautiful, functional spaces, Michelle launched Harmony Homes to help clients bring their dream homes to life. Under her leadership, the company has become known for its seamless design-build approach, ensuring every project reflects the firm's ethos, where beauty, space, and functionality harmonize. Michelle's expertise in both design and construction allows her to offer clients a comprehensive, personalized experience from concept to completion. Why you’ve got to check out today’s episode: Discover how to build an efficient, collaborative team and implement streamlined processes to manage projects effectively Learn expert advice on scaling whether it’s expanding into construction, collaborating with architects, or preparing for new build projects Gain inspiration to turn your creative passion into a thriving, sustainable enterprise Check out the show notes >>> Expert Advice on Building & Scaling Your Interior Design Firm With Confidence NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    21 min
  3. 117\\ Listeners Q&A: Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects

    2 DEC

    117\\ Listeners Q&A: Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects

    Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively. In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were unsure whether I had covered these topics in previous episodes, and it seems I haven't. I thought it would be a great time to answer some of those questions now. For those starting, these might be the areas you are struggling with right now. I share my tried-and-true methods for success as an interior designer. From mastering the all-in-one proposal presentation to finding trustworthy contractors, my recommendations will help you avoid common design pitfalls and create a seamless experience for your clients. And if you’re struggling to organize yourself with several projects at once, my step-by-step approach will help you stay on track without getting overwhelmed. Don't miss out - listen now and take the next steps towards achieving your design business goals. Why you’ve got to check out today’s episode: Discover the proven method to present a design proposal that makes clients confidently say “yes” and saves everyone time Develop a plan or strategies for organizing your workflow when juggling multiple projects Learn practical tips on building a network of reliable tradespeople and vendors to support your work Check out the show notes >>> Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects Links Mentioned: Interior Designer Business Starter Kit NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 105: The Must-Ask Questions for Successful Interior Design Consultations and Projects Episode 103: Project Management 101: Seven Steps to a Stress-Free Interior Design Projects Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    17 min
  4. 116\\ Master Your Finances: How Interior Designers Can Take Control of Pricing, Planning, and Profit with Michele Williams

    25 NOV

    116\\ Master Your Finances: How Interior Designers Can Take Control of Pricing, Planning, and Profit with Michele Williams

    Interior designers often find managing the financial side of their business challenging because they are primarily focused on creative work rather than financial planning and analysis. Many start their careers with a passion for aesthetics, design, and problem-solving for clients’ spaces, not necessarily for crunching numbers. This makes dealing with finances—like budgeting, pricing, and understanding profit margins—feel less intuitive and sometimes even overwhelming. So if you are an interior designer struggling to manage the financial side of your business and wish you had a trusted advisor to guide you, this episode is for you. Today, I chatted with Michelle Williams, owner of Scarlet Thread Consulting and Metrik Solutions, who specializes in helping designers take control of their numbers. She shares practical ways to read financial statements, price your services, and understand what your numbers really mean. With easy-to-use tools and strategies, she helps business owners make smart financial decisions—whether it's setting prices, hiring, or planning for future growth. Michelle also shares insights on setting up a clear financial strategy and tips on adapting the Profit First method. Don't miss this opportunity to gain the financial confidence and tools you need to take your business to new heights. Tune in now and start owning your numbers! Featured Guest: Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals in the design industry including interior designers, workrooms, and window covering professionals. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help designers and workrooms navigate the complexities of entrepreneurship. Michele's commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry. Why you’ve got to check out today’s episode: Learn practical steps to help you understand your numbers and make smart decisions that support your growth Discover how to create a solid strategic plan tailored to your goals Apply the Profit First method to manage your cash flow, pay yourself, and keep your business financially healthy Check out the show notes >>> Master Your Finances: How Interior Designers Can Take Control of Pricing, Planning, and Profit Links Mentioned: Find the books Atomic Habits and Profit First here NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    50 min
  5. 115\\ 9 Proven Ways to Set Yourself Apart as an Interior Designer and Succeed

    18 NOV

    115\\ 9 Proven Ways to Set Yourself Apart as an Interior Designer and Succeed

    The interior design industry is quite crowded, especially with the rise of online platforms and social media showcasing designers’ work, making the field more visible and accessible than ever. The growth in popularity is fueled by shows on networks like HGTV, DIY resources, and the increase in design-focused social media content, which has inspired many people to pursue interior design as a career. Having said that, how do you stand out in the crowded interior design market? How do you attract your ideal clients and build a thriving, sustainable design business? In this episode, I share my proven strategies to help you set yourself apart from the competition, whether you are just starting or already growing your business. From finding your unique voice to mastering smooth business operations, you will find practical ways to become unforgettable to clients. You will learn why it is essential to show off your personality, create systems that run like clockwork, and deliver the kind of customer service people remember. So don't settle for blending in with the crowd. Discover how to make your interior design services irresistible to your dream clients. Tune in now and start setting yourself apart today! Why you’ve got to check out today’s episode: Uncover proven strategies to differentiate yourself and stand out in a crowded interior design market Learn how to leverage your unique expertise and adapt to industry innovations to become the go-to designer in your local area Be ready to build a brand that resonates with the clients who want exactly what you offer Check out the show notes >>> 9 Proven Ways to Set Yourself Apart as an Interior Designer and Succeed NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Episode 28: Designing Your Success: Finding the Right Niche in Your Interior Design Career with Yvonne Harty Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    15 min
  6. 114\\ Balancing Business and Self-Care: Laura Martin Bovard's Secrets to Success in the Interior Design World

    11 NOV

    114\\ Balancing Business and Self-Care: Laura Martin Bovard's Secrets to Success in the Interior Design World

    Finding balance and fulfillment in a creative career has always been a constant struggle for most interior designers. Interior designer Laura Martin Bovard has been there - and she's here to share her hard-won wisdom. In this episode, Laura opens up about her unconventional path to design, learning on the job and building her firm LMB Interiors from the ground up, without a design degree. She reveals how she overcame perfectionism, set boundaries with clients, and nurtured her entrepreneurial spirit - all while prioritizing self-care through her "Divine Hustler" personal growth practice. If you’re struggling to balance creativity, business, and personal life, this episode offers real solutions. Tune in for practical tips on growing your design business while taking care of yourself and serving others.   Featured Guest: ⁠Laura Martin Bovard⁠ is the principal designer of ⁠LMB Interiors⁠, which she launched in 2002 while pregnant with her first child, working from her dining room table. She runs a successful design firm that focuses on sustainable practices, collaborating with local artisans and contractors as well as using eco-friendly, earth-conscious materials and practices. Laura is also known as "The Divine Hustler," which reflects her side hustle involving speaking events, retreats, and a blog dedicated to personal growth. As a personal growth junkie, she aims to help other beauty makers discover more about themselves. Why you’ve got to check out today’s episode: Learn the value of networking, hiring the right people, and building strong client relationships to grow a sustainable and profitable design business Discover practical tips on managing a design business while staying true to your creative vision and avoiding burnout Be inspired to infuse more self-care, mindfulness, and authenticity into your design practice and entrepreneurial journey Check out the show notes >>> Balancing Business and Self-Care: Secrets to Success in the Interior Design World Links Mentioned: The Surrender Experiment by Michael Alan Singer NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    31 min
  7. 113\\ Preparing for a Career in Interior Design: The Realities, Skills, and Mindset You Need to Succeed

    4 NOV

    113\\ Preparing for a Career in Interior Design: The Realities, Skills, and Mindset You Need to Succeed

    Do you dream of becoming an interior designer, but wonder what it's really like behind the scenes? In this episode, I pull back the curtain to give you a realistic look at the challenges of the interior design career. While the Instagram-worthy staging and design work may look effortless, the day-to-day grind of an interior designer involves grit, problem-solving, defending decisions, and navigating invisible labor that often goes unnoticed. I share my journey, from initial expectations to the hard-won lessons I learned over nearly 20 years in the industry. I also talk about the importance of self-assessment, flexibility, finding your "zone of genius," and building a supportive network of peers and mentors to help you overcome obstacles. If you're ready to go beyond the glamour and develop the resilience needed to thrive as an interior designer, tune in now. My insights might be the reality check you need to set yourself up for long-term success in this dynamic career. Why you’ve got to check out today’s episode: Gain a realistic, behind-the-scenes look at the interior design industry - beyond the glossy social media posts and TV shows Learn practical strategies for developing the grit, self-awareness, and support network needed to succeed as a designer Assess if you have the right mindset and skills to turn your design passion into a fulfilling, sustainable career Check out the show notes >>> Preparing for a Career in Interior Design: The Realities, Skills, and Mindset You Need to Succeed Links Mentioned: List of recommended books on Amazon for personal and professional development NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    16 min
  8. 112\\ Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients with Hassan of MC Luxury

    28 OCT

    112\\ Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients with Hassan of MC Luxury

    Are you struggling to attract high-end clients as an interior designer? In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marketing, blogging, and PR, Hassan breaks down exactly what works—and what doesn't—for designers like you. Hassan explains how to overcome the challenge of reaching your ideal clients, offering solutions that don’t just rely on social media. He dives into the power of personal branding and reveals how blogging can take you from being a local designer to getting recognized nationally. Whether you're just starting or want to build a name nationally, Hassan provides actionable tips to help you succeed. It's time to stop chasing clients and start attracting them. Tune in to get Hassan’s expert insights and apply these strategies today. Don't forget to check out the free eBooks (link below!) Featured Guest: Since launching MC Luxury in 2020, Hassan has been at the forefront of revolutionizing marketing for interior designers, specializing in helping them acquire more residential projects through a blend of Instagram, email marketing, blogging, and PR. With a keen understanding of the design industry's nuances, he has engaged in insightful conversations with top-tier professionals, including a notable conversation with a globally recognized New York design firm responsible for directing projects worth over 5 billion across continents. These interactions have enriched his understanding of effective marketing strategies promising tangible ROI for the design sector. Leveraging this knowledge, Hassan authored three eBooks to empower interior designers to scale their businesses. Whether you are looking to refine your digital marketing approach or seeking fresh ways to attract clients, MC Luxury will equip you with actionable insights to elevate your practice. Why you’ve got to check out today’s episode: Discover how email marketing, blogging, and SEO can help you land high-end interior design projects faster. Get practical tips on building a strong personal brand that sets you apart, attracts more clients, and eliminates the need for constant ad spending. Learn the process of going from a local designer to being featured in top national publications, using effective PR strategies and smart storytelling. Check out the show notes >>> Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients Links Mentioned: Instagram Insights for Interior Designers https://www.mcluxury.site/instagramguide The Art of Designer Leads https://www.mcluxury.site/resources NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    36 min
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A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!

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